What is transportation advertising?

Vehicle advertising (transportation) is a type of outdoor advertising that uses the form of advertising stickers outside or inside the means of transport to communicate and promote the organization’s products/services—business to customer.

Currently, this form of advertising is increasingly proving to be effective and attractive by taking advantage of all familiar means of transport to become “advertising experts” covering all roads from cars to cars. bicycles, motorbikes, cars, … to airplanes, trains.

Why should you choose the form of transportation advertising?

Compared to other types of billboards, advertising on vehicles is not as large, but this type offers various platforms and is also more cost-effective. The strengths that can be mentioned when choosing to advertise for transportation are as follows:

– High efficiency of brand/product recognition       

– Flexible and continuous movement       

– Wide coverage       

– Constantly reaching outdoor target customers       

– Can’t be ignored, can’t be turned off       

Note when advertising on moving vehicles:

– The advertising also needs to meet the provisions of the law such as:       

• Formal conditions: advertising must not be displayed on the front, back, and roof of the vehicle; advertising products do not exceed 50% of the area of ​​each side of the medium; the vehicle’s signboard logo should not be obscured.
• It is necessary to notify the Department of Culture, Sports, and Tourism along with supporting documents and full information.

Types of transportation advertising

Motorcycle Roadshow advertising

Advertisement on the bus

advertising on the bus body, large image, eye-catching passersby

Types of advertising on buses: Usually deployed in the form of advertising publications on the bus body, car glass, car handle or LCD screen in the car, bus shelter, …

• Strengths of bus advertising: Moving on a fixed route, creating a communication journey that repeats many times.

Advertising on taxis

• Types of advertising on taxis: Usually deployed in the form of advertising publications in the car doors, glass, trunk, hanging leaflets or installing LCD screens in the car.
• The strength of taxi advertising: Bringing advertising coverage on a large scale, stopping mainly in potential areas such as the city center, near the areas of financial buildings, offices, hotels, shopping centers, …

Advertising on personal cars (Grap, BE)

The advertising forms are similar to taxis, but this is the perfect upgrade of taxi advertising. In addition, this is an efficient form of measurement, which can manage the vehicle’s distance through the GPS navigation system on each vehicle.

• The strength of advertising on personal cars: stable operating frequency, operating in big cities, with easy-to-manage GPS devices.

Advertising on passenger cars (intercity buses)

Types of advertising similar to buses

• The strength of advertising on passenger cars: creating advertising journeys with longer distances, across many provinces, with a wider scope and scale.

Advertising on the airplane