The potential of mobile advertising
According to Google’s survey, the number of smartphone users accounted up to 55% of Vietnam’s population at the time of the survey, in the second quarter of 2017, reached 126.5 million units. Mobile advertising is becoming an inevitable trend.
Mobile Ads can be displayed as text, banners or video. However, unlike ads aimed at computer users, mobile ads will be smaller in size to fit many different mobile screen configurations, and ads will be displayed on different mobile devices, and ads can be displayed on websites, applications, games for mobile users.
Most of the major advertising platforms such as Google search, Google Display Network, Facebook all can be optimized for mobile devices.
Advantages of mobile advertising
- Ability to easily target audience
- Completely unlimited in terms of time and advertising space
- Easy and highly accurate effective measurement
- Ability to move ads anytime and anywhere
- The ability to cover strong messages, increase customer awareness of the brand
Mobile advertising easily stimulates consumers to take the target action that businesses want: click to view, purchase, register for an account, download apps… As soon as they see the ad, customers also tend to remember and search for branded keywords later right on mobile devices. This is more convenient and effective than advertising leaflets, newspapers, broadcasting, etc.
Currently, Shojiki has an experienced team that can execute all types of advertising on mobile devices. Also, media can deploy special forms of advertising such as:
– Design applications for Android, iOS
– Run notification ads on Android devices
– Run in-app banner
Please contact us for the best advice.
In addition, you can learn more about our other forms of outdoor advertising:
