What is banner advertising?

Banner advertising is a form of online advertising on websites. On each Website, place appropriately sized positions to introduce the company’s messages, images, videos, products, services, etc., in order to attract the attention of customers. When customers see and care about that product or service, they will click on the banner ad, through the affiliate link, it will lead customers to the website of the business with full information about products and services. that customers are interested in.

Banner advertising forms 

There are 3 popular forms of banner advertising: traditional ads, in-line ads, and pop-up ads.

  1. Traditional banner ads are the most common form of banner advertising. This type of advertising is chosen by many people because of its fast loading time, ease of design, and ease of insertion into the website. Traditional banner ads are rectangular, containing short promotional messages including text and images (gif, jpeg, flash) that can be linked to a page or other websites.
  2. In-line ads: Formatted in a column on the bottom left or right side of a web page, in-line ads can display as a graphic and contain a link, or can be just a piece of text with prominent hyperlinks with colored fonts or borders.
  3. Pop-up ads: Ads in this form will pop up in a web window when customers visit the website or when clicking on a link on the web.

What is the importance of using banners in business advertising? 

  1. Opportunity to reach a large audience of potential customers.
  2. Ability to repeat to customers many times about the brand of the business when advertising banners.
  3. Convey your business message to your customers.
  4. Attract a high number of customer interactions with the brand.
  5. Banner advertising helps businesses only need to spend a low fee but the effect is relatively high.
  6. Ability to measure effectiveness easily.

Currently, our Shojiki advertising company has a professional and effective team of banner advertising such as:

Fixed banners on websites with a high number of users, leading in Vietnam such as Vnexpress, dantri, … with full banner forms such as JEG, flash, video, top up, … displayed on all devices such as computers, phones, tablets.

 

  • Or banners by network systems such as Ad network, and DSP. Unlike the fixed banner, this type can be displayed on many websites, using the function of targeting users by geographical location, interests, age, etc. Thereby helping to reach customer groups who want to aim easily and achieve high efficiency. 

    For more information and details, please contact our advertising agency Shojiki for the most detailed and dedicated advice!

    Contact us for better advice.

    In addition, you can learn more about our other forms of outdoor advertising: