{"id":7945,"date":"2021-09-29T17:11:45","date_gmt":"2021-09-29T10:11:45","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7945"},"modified":"2021-10-12T15:50:50","modified_gmt":"2021-10-12T08:50:50","slug":"tu-dien-cac-thuat-ngu-ve-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/tu-dien-cac-thuat-ngu-ve-quang-cao-ngoai-troi.html","title":{"rendered":"T\u1eea \u0110I\u1ec2N C\u00c1C THU\u1eacT NG\u1eee V\u1ec0 QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"},"content":{"rendered":"\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No<\/strong><\/td>\nT\u1eeb<\/strong><\/td>\nGi\u1ea3i th\u00edch<\/strong><\/td>\n<\/tr>\n
1<\/td>\nAcceptance note<\/td>\nBi\u00ean b\u1ea3n nghi\u1ec7m thu, ghi nh\u1eadn vi\u1ec7c ho\u00e0n th\u00e0nh qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
2<\/td>\nAgency<\/td>\n\u0110\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, c\u00f3 ho\u1eb7c kh\u00f4ng s\u1edf h\u1eefu v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
3<\/td>\nATL – Above the line<\/td>\n\n
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C\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ed9 ph\u1ee7 r\u1ed9ng gia t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh brand, trong \u0111\u00f3 c\u00f3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
4<\/td>\nAnimation<\/td>\n\u0110\u1ecbnh d\u1ea1ng video g\u1ed3m c\u00e1c slide h\u00ecnh, c\u00e1c v\u1eadt th\u1ec3 di chuy\u1ec3n \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi h\u1ea7u h\u1ebft designer<\/td>\n<\/tr>\n
5<\/td>\nAR – Augmented Reality<\/td>\nC\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o cho ph\u00e9p nh\u00ecn th\u1ea5y c\u00e1c v\u1eadt th\u1ec3 3D trong li\u00ean k\u1ebft gi\u1eefa file thi\u1ebft k\u1ebf v\u00e0 \u0111\u1eddi th\u1ef1c<\/td>\n<\/tr>\n
6<\/td>\nArtwork<\/td>\nT\u00ean g\u1ecdi chung c\u1ee7a c\u00e1c t\u00e1c ph\u1ea9m do agency th\u1ef1c hi\u1ec7n, ho\u00e0n t\u1ea5t t\u1eeb poster, print ad, bi\u1ec3u \u0111\u1ed3, h\u00ecnh ch\u1ee5p, ph\u00e1c th\u1ea3o\u2026<\/td>\n<\/tr>\n
7<\/td>\nAvailable<\/td>\nT\u00ecnh tr\u1ea1ng b\u1ea3ng tr\u1ed1ng c\u00f3 th\u1ec3 mua v\u00e0 l\u00ean b\u1ea3ng ngay<\/td>\n<\/tr>\n
8<\/td>\nAwareness<\/td>\n\u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
9<\/td>\nBacklit film<\/td>\n\n
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L\u00e0 m\u1ed9t ch\u1ea5t li\u1ec7u kh\u00e1 \u0111\u1eb7c bi\u1ec7t v\u1edbi \u0111\u1eb7c t\u00ednh trong su\u1ed1t s\u1eed d\u1ee5ng trong ng\u00e0nh in k\u1ef9 thu\u1eadt s\u1ed1 cho ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh n\u1ed5i tr\u1ed9i<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
10<\/td>\nBanner<\/td>\nV\u1eadt c\u0103ng treo qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng l\u00e0 b\u1ea1t hiflex, c\u0103ng khung ho\u1eb7c treo hai \u0111\u1ea7u<\/td>\n<\/tr>\n
11<\/td>\nB\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3<\/td>\nC\u00e1c c\u00f4ng ty b\u00e1o c\u00e1o theo \u0111\u1ecbnh k\u1ef3 k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
12<\/td>\nB\u00e1o c\u00e1o \u0111\u1ed1i th\u1ee7 – Competitor report<\/td>\nB\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh<\/td>\n<\/tr>\n
13<\/td>\nBarter<\/td>\nPh\u01b0\u01a1ng th\u1ee9c trao \u0111\u1ed5i qu\u1ea3ng c\u00e1o l\u1ea5y h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5<\/td>\n<\/tr>\n
14<\/td>\nB\u1ea1t<\/td>\nB\u1ea1t qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0 hiflex, c\u0103ng b\u1ea1t l\u00e0 qu\u00e1 tr\u00ecnh c\u0103ng n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean khung<\/td>\n<\/tr>\n
15<\/td>\nB\u1ea1t bao nhi\u00eau dem<\/td>\n\u0110\u1ed9 d\u1ea7y t\u00ednh b\u1eb1ng mm c\u1ee7a ch\u1ea5t li\u1ec7u<\/td>\n<\/tr>\n
16<\/td>\nB\u1ea1t hai da<\/td>\nCh\u1ea5t li\u1ec7u in b\u1ea1t b\u1ec1n h\u01a1n v\u00e0 tr\u00e1nh xuy\u00ean s\u00e1ng<\/td>\n<\/tr>\n
17<\/td>\nBeacon<\/td>\n\n
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Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed nh\u1ecf ph\u00e1t ra t\u00edn hi\u1ec7u bluetooth n\u0103ng l\u01b0\u1ee3ng th\u1ea5p, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng tin m\u1ed9t c\u00e1ch c\u00f3 t\u00ednh tr\u01b0\u1edbc v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
18<\/td>\nBi\u1ec3n b\u1ea3ng th\u1ea3 tr\u1ea7n (ceiling)<\/td>\nLo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o th\u1ea3 t\u1eeb tr\u1ea7n nh\u00e0, c\u00f3 th\u1ec3 l\u00e0 banner, h\u1ed9p \u0111\u00e8n, m\u00e0n h\u00ecnh led,\u2026<\/td>\n<\/tr>\n
19<\/td>\nBig idea<\/td>\n\u00dd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/td>\n<\/tr>\n
20<\/td>\nBillboard<\/td>\nTh\u01b0\u1eddng ch\u1ec9 tr\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u1ed9c l\u1eadp<\/td>\n<\/tr>\n
21<\/td>\nBoarding pass cover<\/td>\nH\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o b\u00eca k\u1eb9p v\u00e9 m\u00e1y bay<\/td>\n<\/tr>\n
22<\/td>\nBonus<\/td>\nPh\u1ea7n t\u1eb7ng th\u00eam, th\u01b0\u1eddng l\u00e0 th\u1eddi l\u01b0\u1ee3ng ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c<\/td>\n<\/tr>\n
23<\/td>\nBook qu\u1ea3ng c\u00e1o<\/td>\nMua qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
24<\/td>\nBooth<\/td>\n\n
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Khu v\u1ef1c \u0111\u01b0\u1ee3c d\u1ef1ng n\u00ean \u0111\u1ec3 tr\u01b0ng b\u00e0y, b\u00e0y b\u00e1n, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, g\u1ed3m booth ti\u00eau chu\u1ea9n v\u00e0 booth thi\u1ebft k\u1ebf theo y\u00eau c\u1ea7u, booth c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ec3 \u0111\u1ed3 v\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng ngo\u00e0i ho\u1eb7c booth ch\u1ee9a ng\u01b0\u1eddi b\u00ean trong<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
25<\/td>\nBrand love<\/td>\n\n
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M\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nh\u00e3n h\u00e0ng d\u00f9ng \u0111\u1ec3 \u0111o hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
26<\/td>\nBrand loyalty<\/td>\nM\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n
27<\/td>\nBrand\/branding<\/td>\nTh\u01b0\u01a1ng hi\u1ec7u \/ ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n
28<\/td>\nBTL – Below the line<\/td>\nC\u00e1c k\u00eanh trong \u0111\u00f3 g\u1ed3m trade marketing, sampling, roadshow\u2026<\/td>\n<\/tr>\n
29<\/td>\nB\u00f9 c\u1ed5 \u0111\u1ed9ng ch\u00ednh tr\u1ecb – Propaganda<\/td>\nTh\u1eddi gian qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u00f9 do d\u1eebng qu\u1ea3ng c\u00e1o v\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ed5 \u0111\u1ed9ng ch\u00ednh tr\u1ecb<\/td>\n<\/tr>\n
30<\/td>\nBudget<\/td>\nNg\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
31<\/td>\nBudget alocate<\/td>\nPh\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c k\u00eanh<\/td>\n<\/tr>\n
32<\/td>\nBus shelter<\/td>\nTr\u1ea1m ch\u1edd xe bu\u00fdt<\/td>\n<\/tr>\n
33<\/td>\nCall to action<\/td>\nL\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0 “g\u1ecdi ngay” “mua ngay”<\/td>\n<\/tr>\n
34<\/td>\nCampaign<\/td>\nChi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/td>\n<\/tr>\n
35<\/td>\nC\u00e2y che<\/td>\nV\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi b\u1ecb c\u00e2y che khu\u1ea5t, h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o n\u00ean c\u00f3 \u0111i\u1ec1u kho\u1ea3n qu\u1ea3n l\u00fd t\u1ef7 l\u1ec7 c\u00e2y che<\/td>\n<\/tr>\n
36<\/td>\nCh\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u<\/td>\nGi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00f4ng ty qu\u1ea3ng c\u00e1o, th\u00f4ng th\u01b0\u1eddng ch\u1ee7 bi\u1ec3n s\u1ebd c\u00f3 ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u ri\u00eang<\/td>\n<\/tr>\n
37<\/td>\nCh\u1ec9 s\u1ed1 P c\u1ee7a LED<\/td>\n\n
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K\u00edch th\u01b0\u1edbc t\u00ednh theo mm c\u1ee7a m\u1ed9t \u0111i\u1ec3m \u1ea3nh tr\u00ean module LED hay c\u00f2n th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng kho\u1ea3ng c\u00e1ch gi\u1eefa 2 b\u00f3ng LED li\u1ec1n k\u1ec1 theo chi\u1ec1u ngang ho\u1eb7c d\u1ecdc<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
38<\/td>\nCh\u00f9ng b\u1ea1t<\/td>\nB\u1ea1t qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1eb3ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
39<\/td>\nCh\u1ee9ng nh\u1eadn logo<\/td>\n\n
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Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng logo trong n\u1ed9i dung qu\u1ea3ng c\u00e1o, th\u00f4ng th\u01b0\u1eddng c\u01a1 quan c\u1ea5p ph\u00e9p s\u1ebd y\u00eau c\u1ea7u k\u00e8m \u0111\u0103ng k\u00fd logo v\u1edbi c\u01a1 quan c\u00f3 ch\u1ee9c n\u0103ng<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
40<\/td>\nCh\u1ee9ng nh\u1eadn ph\u00e1t s\u00f3ng<\/td>\nCh\u1ee9ng nh\u1eadn do b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c b\u00ean th\u1ee9 ba b\u1ea3o ch\u1ee9ng cho qu\u1ea3ng c\u00e1o c\u00f3 ho\u1ea1t \u0111\u1ed9ng<\/td>\n<\/tr>\n
41<\/td>\nClient brief<\/td>\nB\u1ea3ng t\u00f3m t\u1eaft y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o t\u1eeb kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 th\u1eddi gian, lo\u1ea1i h\u00ecnh, ng\u00e2n s\u00e1ch,\u2026<\/td>\n<\/tr>\n
42<\/td>\nCMYK<\/td>\nH\u1ec7 m\u00e0u g\u1ed3m 4 m\u00e0u c\u01a1 b\u1ea3n Cyan (l\u1ee5c lam); M: Magenta (\u0111\u1ecf t\u01b0\u01a1i); Y: Yellow (v\u00e0ng); K: Black (\u0111en)<\/td>\n<\/tr>\n
43<\/td>\nC\u1edd ph\u01b0\u1edbn<\/td>\nH\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n t\u1ed1i \u0111a 15 ng\u00e0y, th\u01b0\u1eddng treo c\u1ed9t \u0111i\u1ec7n, c\u1ed9t \u0111\u00e8n<\/td>\n<\/tr>\n
44<\/td>\nCommission<\/td>\n\n
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Hoa h\u1ed3ng gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 cho c\u00e1 nh\u00e2n ho\u1eb7c c\u00f4ng ty, th\u1eadm ch\u00ed cho c\u00e1 nh\u00e2n ph\u00eda kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
45<\/td>\nConfirm<\/td>\nX\u00e1c nh\u1eadn m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3<\/td>\n<\/tr>\n
46<\/td>\nC\u00f4ng ty \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/td>\nC\u00e1c c\u00f4ng ty \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, c\u1ea5p ch\u1ee9ng nh\u1eadn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, v\u00ed d\u1ee5: Nielsens, Compass Tech<\/td>\n<\/tr>\n
47<\/td>\nCoverage<\/td>\n\u0110\u1ed9 ph\u1ee7 qu\u1ea3ng c\u00e1o, t\u1ee9c khu v\u1ef1c qu\u1ea3ng c\u00e1o v\u01b0\u01a1n t\u1edbi<\/td>\n<\/tr>\n
48<\/td>\nCPM – Cost Per Thousand<\/td>\n\n
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Gi\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean 1 ng\u00e0n l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, t\u1ea1i Vi\u1ec7t Nam gi\u00e1 trung b\u00ecnh kho\u1ea3ng 5000-40,000 VND \u0111\u1ed1i v\u1edbi bi\u1ec3n b\u1ea3ng ngo\u00e0i tr\u1eddi<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
49<\/td>\nCPP – Cost per Play<\/td>\nChi ph\u00ed ph\u1ea3i tr\u1ea3 cho m\u1ed9t l\u1ea7n ph\u00e1t qu\u1ea3ng c\u00e1o, trong ng\u00e0nh DOOH<\/td>\n<\/tr>\n
50<\/td>\nCPR – Cost per reach<\/td>\nChi ph\u00ed cho m\u1ed9t l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u0111\u00fang ti\u1ec7p kh\u00e1ch h\u00e0ng mong mu\u1ed1n<\/td>\n<\/tr>\n
51<\/td>\nCreative<\/td>\nB\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
52<\/td>\nCreative Agency<\/td>\n\u0110\u01a1n v\u1ecb l\u00e0m n\u1ed9i dung s\u00e1ng t\u1ea1o cho chi\u1ebfn d\u1ecbch<\/td>\n<\/tr>\n
53<\/td>\nCu\u1ed1n b\u1ea1t<\/td>\nVi\u1ec7c t\u1ea1m th\u1eddi ng\u1eebng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 do m\u01b0a b\u00e3o, ho\u1eb7c t\u1ea1m \u0111\u1ed5i n\u1ed9i dung treo c\u1ed5 \u0111\u1ed9ng<\/td>\n<\/tr>\n
54<\/td>\nCycle<\/td>\nM\u1ed9t v\u00f2ng trong ng\u00e0nh qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng l\u00e0 2 tu\u1ea7n, 26 v\u00f2ng\/n\u0103m<\/td>\n<\/tr>\n
55<\/td>\nD\u00e1n b\u1ea1t<\/td>\nD\u00e1n nhi\u1ec1u b\u1ea1t qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o c\u00f3 k\u00edch th\u01b0\u1edbc<\/td>\n<\/tr>\n
56<\/td>\nDangler – treo tr\u1ea7n<\/td>\nSticker treo t\u1eeb tr\u1ea7n c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb th\u1ec3 hi\u1ec7n th\u00f4ng tin qu\u1ea3ng b\u00e1<\/td>\n<\/tr>\n
57<\/td>\nDeadline<\/td>\nTh\u1eddi h\u1ea1n cu\u1ed1i cho m\u1ed9t c\u00f4ng vi\u1ec7c<\/td>\n<\/tr>\n
58<\/td>\nDEC<\/td>\nL\u01b0\u1ee3t ph\u01b0\u01a1ng ti\u1ec7n \u0111i ngang m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
59<\/td>\nDecal l\u01b0\u1edbi (hay decal r\u1ed5)<\/td>\nLo\u1ea1i decal chuy\u00ean d\u1ee5ng cho d\u00e1n l\u00ean k\u00ednh xe, gi\u00fap ng\u01b0\u1eddi b\u00ean trong v\u1eabn nh\u00ecn th\u1ea5y b\u00ean ngo\u00e0i<\/td>\n<\/tr>\n
60<\/td>\nDecal xuy\u00ean s\u00e1ng<\/td>\nDecal cho ph\u00e9p \u00e1nh s\u00e1ng xuy\u00ean qua, \u1ee9ng d\u1ee5ng trong h\u1ed9p \u0111\u00e8n<\/td>\n<\/tr>\n
61<\/td>\nDemo<\/td>\nB\u1ea3n nh\u00e1p n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00e1c b\u00ean d\u1ec5 m\u01b0\u1eddng t\u01b0\u1ee3ng<\/td>\n<\/tr>\n
62<\/td>\nDemographic<\/td>\nThu\u1ed9c t\u00ednh ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o bao g\u1ed3m gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i,\u2026<\/td>\n<\/tr>\n
63<\/td>\n\u0110\u00e8n<\/td>\nTh\u01b0\u1eddng ch\u1ec9 \u0111\u00e8n ph\u00eda ngo\u00e0i chi\u1ebfu v\u00e0o m\u1eb7t qu\u1ea3ng c\u00e1o, c\u00f4ng su\u1ea5t th\u00f4ng th\u01b0\u1eddng t\u1eeb 100-250w<\/td>\n<\/tr>\n
64<\/td>\n\u0110\u1ed9 s\u00e1ng m\u00e0n h\u00ecnh LED<\/td>\n\n
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\u0110\u01b0\u1ee3c t\u00ednh v\u1edbi gi\u00e1 tr\u1ecb max module \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi \u0111\u01a1n v\u1ecb cd\/m2 ho\u1eb7c nit. Th\u00f4ng s\u1ed1 n\u00e0y v\u1edbi LED outdoor th\u01b0\u1eddng c\u00f3 th\u00f4ng s\u1ed1 max t\u1eeb 6000 nit, c\u00f2n v\u1edbi LED indoor th\u01b0\u1eddng c\u00f3 th\u00f4ng s\u1ed1 max t\u1eeb 480 nit<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
65<\/td>\nDeposit<\/td>\nTi\u1ec1n c\u1ecdc \u0111\u1ec3 gi\u1eef v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o kh\u00f4ng b\u00e1n cho \u0111\u1ed1i t\u00e1c kh\u00e1c<\/td>\n<\/tr>\n
66<\/td>\nDie Cut<\/td>\n\n
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D\u00e1n qu\u1ea3ng c\u00e1o tr\u00e0n l\u00ean m\u1ed9t ph\u1ea7n ho\u1eb7c to\u00e0n b\u1ed9 b\u1ec1 m\u1eb7t k\u00ednh ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n, b\u1ebf (c\u1eaft theo khu\u00f4n) trong ng\u00e0nh in<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
68<\/td>\nDiscount<\/td>\nPh\u1ea7n gi\u1ea3m gi\u00e1<\/td>\n<\/tr>\n
69<\/td>\nDistribution – ph\u00e2n chia ng\u00e2n s\u00e1ch theo khu v\u1ef1c<\/td>\nPh\u00e2n b\u1ed5 chi\u1ebfn l\u01b0\u1ee3c ng\u00e2n s\u00e1ch cho t\u1eebng khu v\u1ef1c<\/td>\n<\/tr>\n
70<\/td>\nDivider<\/td>\nLo\u1ea1i POSM d\u00f9ng trong si\u00eau th\u1ecb, \u0111\u1ec3 ph\u00e2n chia gi\u1eefa c\u00e1c k\u1ec7 v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y<\/td>\n<\/tr>\n
71<\/td>\n\u0110o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/td>\n\n
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H\u00e0nh \u0111\u1ed9ng \u0111o s\u1ed1 ng\u01b0\u1eddi \u0111i ngang, s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y,\u2026 ho\u1eb7c c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
72<\/td>\n\u0110\u1ed9 P led ngo\u00e0i tr\u1eddi<\/td>\n\n
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Pixel, t\u1ee9c \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh led, s\u1ed1 P c\u00e0ng nh\u1ecf th\u00ec m\u00e0n h\u00ecnh led c\u00e0ng m\u1ecbn. \u0110\u1ed1i v\u1edbi m\u00e0n h\u00ecnh led qu\u1ea3ng c\u00e1o hi\u1ec7n nay ph\u1ed5 bi\u1ebfn l\u00e0 P6,P8<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
73<\/td>\nDwell Time<\/td>\nTh\u1eddi gian ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o taxi th\u00ec trung b\u00ecnh th\u1eddi gian ti\u1ebfp c\u1eadn kho\u1ea3ng 20 ph\u00fat<\/td>\n<\/tr>\n
74<\/td>\nEffective Reach<\/td>\nS\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y qu\u1ea3ng c\u00e1o t\u1eeb 3 l\u1ea7n tr\u1edf l\u00ean<\/td>\n<\/tr>\n
75<\/td>\nEffective reach<\/td>\nCh\u1ec9 m\u1ed9t l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u0111\u00fang ti\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<\/tr>\n
76<\/td>\nE-ink<\/td>\n\u201cGi\u1ea5y \u0111i\u1ec7n t\u1eed\u201d, lo\u1ea1i m\u00e0n h\u00ecnh \u00edt t\u1ed1n n\u0103ng l\u01b0\u1ee3ng so v\u1edbi m\u00e0n h\u00ecnh LCD<\/td>\n<\/tr>\n
77<\/td>\nEye catching<\/td>\nThu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem<\/td>\n<\/tr>\n
78<\/td>\nEye tracking<\/td>\nC\u00f4ng ngh\u1ec7 ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a m\u1eaft, t\u1eeb \u0111\u00f3 \u01b0\u1edbc l\u01b0\u1ee3ng ra l\u01b0\u1ee3t ng\u01b0\u1eddi nh\u00ecn qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf<\/td>\n<\/tr>\n
79<\/td>\nFCFS – First Come First Serve<\/td>\n\u01afu ti\u00ean kh\u00e1ch h\u00e0ng xu\u1ed1ng ti\u1ec1n c\u1ecdc, ho\u1eb7c k\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u1ea7u ti\u00ean mua v\u1ecb tr\u00ed<\/td>\n<\/tr>\n
80<\/td>\nFMCG – Fast Moving Consumer Goods<\/td>\nC\u00e1c lo\u1ea1i h\u00e0ng ti\u00eau d\u00f9ng nhanh<\/td>\n<\/tr>\n
81<\/td>\nFOC – Free of charge<\/td>\nPh\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1eb7ng kh\u00f4ng l\u1ea5y ph\u00ed<\/td>\n<\/tr>\n
82<\/td>\nFree trial<\/td>\nG\u00f3i ch\u1ea1y th\u1eed do c\u00e1c c\u00f4ng ty t\u1eb7ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
83<\/td>\nFrequency<\/td>\nM\u1ee9c \u0111\u1ed9 l\u1eb7p l\u1ea1i c\u1ee7a vi\u1ec7c th\u1ea5y qu\u1ea3ng c\u00e1o trong m\u1ed9t th\u1eddi gian x\u00e1c d\u1ecbnh<\/td>\n<\/tr>\n
84<\/td>\nGi\u00e1 6 th\u00e1ng, 3 th\u00e1ng<\/td>\nGi\u00e1 6 th\u00e1ng th\u01b0\u1eddng kho\u1ea3ng 60-65%, 3 th\u00e1ng kho\u1ea3ng 30-40% gi\u00e1 mua qu\u1ea3ng c\u00e1o 1 n\u0103m<\/td>\n<\/tr>\n
85<\/td>\nGi\u00e1 public<\/td>\nGi\u00e1 cao nh\u1ea5t tr\u01b0\u1edbc chi\u1ebft kh\u1ea5u c\u1ee7a m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
86<\/td>\nGi\u1ea5y ph\u00e9p qu\u1ea3ng c\u00e1o<\/td>\nV\u0103n b\u1ea3n c\u1ee7a nh\u00e0 n\u01b0\u1edbc th\u1ec3 hi\u1ec7n s\u1ef1 ch\u1ea5p thu\u1eadn v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng do S\u1edf V\u0103n H\u00f3a c\u1ea5p<\/td>\n<\/tr>\n
87<\/td>\nGi\u1ea5y ph\u00e9p v\u1ecb tr\u00ed<\/td>\n\n
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C\u00e1c v\u0103n b\u1ea3n c\u1ee7a nh\u00e0 n\u01b0\u1edbc th\u1ec3 hi\u1ec7n v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00f3 ph\u00e9p, th\u01b0\u1eddng c\u1ee7a S\u1edf V\u0103n H\u00f3a, S\u1edf X\u00e2y D\u1ef1ng, S\u1edf Giao Th\u00f4ng V\u1eadn T\u1ea3i<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
88<\/td>\nGPS – Global Positioning System<\/td>\nH\u1ec7 th\u1ed1ng \u0111\u1ecbnh v\u1ecb to\u00e0n c\u1ea7u, c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c v\u1ecb tr\u00ed v\u1eadt th\u1ec3<\/td>\n<\/tr>\n
89<\/td>\nGT – General trade<\/td>\nK\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng nh\u01b0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a<\/td>\n<\/tr>\n
90<\/td>\nH\u1ed9i ng\u00e0nh qu\u1ea3ng c\u00e1o<\/td>\nC\u00e1c t\u1ed5 ch\u1ee9c h\u1ed9i \u0111o\u00e0n ng\u00e0nh qu\u1ea3ng c\u00e1o, g\u1ed3m H\u1ed9i, Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o trung \u01b0\u01a1ng v\u00e0 c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng<\/td>\n<\/tr>\n
91<\/td>\nHologram<\/td>\nLo\u1ea1i h\u00ecnh hi\u1ec3n th\u1ecb n\u1ed9i dung qu\u1ea3ng c\u00e1o 3D<\/td>\n<\/tr>\n
92<\/td>\nH\u1ee3p \u0111\u1ed3ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/td>\n\n
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Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong n\u1ed9i dung qu\u1ea3ng c\u00e1o, th\u00f4ng th\u01b0\u1eddng c\u01a1 quan c\u1ea5p ph\u00e9p s\u1ebd y\u00eau c\u1ea7u k\u00e8m h\u1ee3p \u0111\u1ed3ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
93<\/td>\nHorizontal banner<\/td>\nBanner ngang<\/td>\n<\/tr>\n
94<\/td>\nIllumination<\/td>\nS\u1ef1 chi\u1ebfu s\u00e1ng, c\u00f3 th\u1ec3 chi\u1ebfu s\u00e1ng ngo\u00e0i hay chi\u1ebfu s\u00e1ng trong<\/td>\n<\/tr>\n
95<\/td>\nIn 3D<\/td>\nCh\u1ebf t\u1ea1o c\u00e1c v\u1eadt th\u1ec3 3D b\u1eb1ng c\u00f4ng ngh\u1ec7 in, cho ph\u00e9p tri\u1ec3n khai nhanh v\u00e0 \u0111\u1ed3ng nh\u1ea5t h\u01a1n s\u1ea3n xu\u1ea5t th\u1ee7 c\u00f4ng<\/td>\n<\/tr>\n
96<\/td>\nIn k\u1ef9 thu\u1eadt s\u1ed1<\/td>\nL\u00e0 c\u00f4ng ngh\u1ec7 in d\u00f9ng hi\u1ec7n t\u01b0\u1ee3ng t\u0129nh \u0111i\u1ec7n \u0111\u1ec3 in m\u1ef1c l\u00ean ch\u1ea5t li\u1ec7u n\u1ec1n nh\u01b0 b\u1ea1t hiflex hay decal<\/td>\n<\/tr>\n
97<\/td>\nIn offset<\/td>\n\n
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K\u1ef9 thu\u1eadt in \u1ea5n trong \u0111\u00f3, c\u00e1c h\u00ecnh \u1ea3nh d\u00ednh m\u1ef1c in \u0111\u01b0\u1ee3c \u00e9p l\u00ean c\u00e1c t\u1ea5m cao su (c\u00f2n g\u1ecdi l\u00e0 c\u00e1c t\u1ea5m offset) tr\u01b0\u1edbc r\u1ed3i m\u1edbi \u00e9p t\u1eeb mi\u1ebfng cao su n\u00e0y l\u00ean gi\u1ea5y<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
98<\/td>\nIn UV<\/td>\nC\u00f4ng ngh\u1ec7 in phun tr\u1ef1c ti\u1ebfp l\u00ean v\u1eadt li\u1ec7u b\u1eb1ng m\u1ef1c in UV v\u00e0 s\u1ea5y kh\u00f4 ngay l\u1eadp t\u1ee9c b\u1eb1ng \u0111\u00e8n UV<\/td>\n<\/tr>\n
99<\/td>\nInteractive<\/td>\n\n
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T\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 l\u00e0 ch\u1ea1m m\u00e0n h\u00ecnh, ho\u1eb7c c\u00e1c camera ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng tr\u01b0\u1edbc m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
100<\/td>\nIntercity bus<\/td>\nXe kh\u00e1ch \u0111i t\u1ec9nh<\/td>\n<\/tr>\n
101<\/td>\nInventory<\/td>\nS\u1ed1 l\u01b0\u1ee3ng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o s\u1edf h\u1eefu b\u1edfi m\u1ed9t c\u00f4ng ty<\/td>\n<\/tr>\n
102<\/td>\nK\u1ebft c\u1ea5u bi\u1ec3n<\/td>\nK\u1ebft c\u1ea5u x\u00e2y d\u1ef1ng ph\u1ee5c v\u1ee5 vi\u1ec7c t\u00ednh to\u00e1n v\u00e0 thi\u1ebft k\u1ebf c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
103<\/td>\nKey message<\/td>\nTh\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t trong m\u1ed9t chi\u1ebfn d\u1ecbch<\/td>\n<\/tr>\n
104<\/td>\nKV – key visual<\/td>\nH\u00ecnh \u1ea3nh ch\u00ednh xuy\u00ean su\u1ed1t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
105<\/td>\nLeaflet hay prochure<\/td>\nT\u1edd r\u01a1i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c in kh\u1ed5 A4 ho\u1eb7c A5<\/td>\n<\/tr>\n
106<\/td>\nL\u00ean b\u1ea3ng<\/td>\nHo\u00e0n th\u00e0nh c\u0103ng treo qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
107<\/td>\nLightbox<\/td>\n\n
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H\u1ed9p \u0111\u00e8n qu\u1ea3ng c\u00e1o, lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chi\u1ebfu s\u00e1ng t\u1eeb b\u00ean trong cho ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n chi\u1ebfu s\u00e1ng ngo\u00e0i<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
108<\/td>\nLocation based banner<\/td>\n\n
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Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o banner ch\u1ecdn \u0111\u01b0\u1ee3c khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
109<\/td>\nLoop<\/td>\nL\u1eb7p l\u1ea1i chu k\u1ef3 qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c clip qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
110<\/td>\nLu\u1eadt qu\u1ea3ng c\u00e1o<\/td>\nLu\u1eadt g\u1ed1c v\u1ec1 qu\u1ea3ng c\u00e1o, phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t n\u0103m 2002<\/td>\n<\/tr>\n
111<\/td>\nMa k\u1ebft – maquette<\/td>\nCh\u1ec9 n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf<\/td>\n<\/tr>\n
112<\/td>\nM\u00e0n h\u00ecnh ch\u1ea1m<\/td>\nLo\u1ea1i m\u00e0n h\u00ecnh ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, g\u1ed3m ch\u1ea1m m\u1ed9t \u0111i\u1ec3m, ch\u1ea1m \u0111a \u0111i\u1ec3m<\/td>\n<\/tr>\n
113<\/td>\nM\u00e0n h\u00ecnh gh\u00e9p<\/td>\n\n
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Lo\u1ea1i m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng gh\u00e9p l\u1ea1i t\u1eeb c\u00e1c m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n, c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 hi\u1ec3n th\u1ecb v\u01b0\u1ee3t tr\u1ed9i, nh\u01b0\u1ee3c \u0111i\u1ec3m ch\u00ednh l\u00e0 vi\u1ec1n gi\u1eefa c\u00e1c m\u00e0n h\u00ecnh<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
114<\/td>\nM\u00e0n h\u00ecnh LED<\/td>\n\n
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Led vi\u1ebft t\u1eaft c\u1ee7a “light-emitting diode”, t\u1ee9c \u0111i\u1ed1t ph\u00e1t quang. M\u00e0n h\u00ecnh led g\u1ed3m c\u00e1c t\u1ea5m led c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
115<\/td>\nM\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng<\/td>\n\n
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M\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng ph\u00e1t tri\u1ec3n nhi\u1ec1u t\u00ednh n\u0103ng hi\u1ec3n th\u1ecb, \u0111i\u1ec1u khi\u1ec3n ph\u1ee5c v\u1ee5 cho qu\u1ea3ng c\u00e1o kh\u00e1c v\u1edbi TV<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
116<\/td>\nM\u1eb7t qu\u1ea3ng c\u00e1o<\/td>\nS\u1ed1 m\u1eb7t qu\u1ea3ng c\u00e1o d\u00f9ng cho qu\u1ea3ng c\u00e1o, \u1edf Vi\u1ec7t Nam ph\u1ed5 bi\u1ebfn l\u00e0 1,2,3 m\u1eb7t<\/td>\n<\/tr>\n
117<\/td>\nM\u00e1y in laser<\/td>\n\n
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M\u00e1y in laser l\u00e0 m\u1ed9t lo\u1ea1i m\u00e1y in k\u1ef9 thu\u1eadt s\u1ed1 theo quy tr\u00ecnh xerography, d\u00f9ng tia laser \u0111\u1ec3 t\u1ea1o \u1ea3nh quang \u0111i\u1ec7n theo t\u1eebng d\u00f2ng in \u0111\u1ec3 \u0111\u01b0a l\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng in<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
118<\/td>\nM\u00e1y in phun<\/td>\n\n
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M\u00e1y in phun hay m\u00e1y in phun k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t d\u1ea1ng m\u00e1y in t\u1ea1o ra h\u00ecnh \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1ch phun m\u1ef1c l\u00ean b\u1ec1 m\u1eb7t gi\u1ea5y, nh\u1ef1a hay c\u00e1c b\u1ec1 m\u1eb7t kh\u00e1c<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
119<\/td>\nMedia<\/td>\nPh\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i qu\u1ea3ng c\u00e1o, media owner ch\u1ec9 ch\u1ee7 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
120<\/td>\nMedia mix (media 360 \u0111\u1ed9)<\/td>\nTruy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p g\u1ed3m nhi\u1ec1u lo\u1ea1i h\u00ecnh media d\u01b0\u1edbi m\u1ed9t m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u00e3 x\u00e1c \u0111\u1ecbnh<\/td>\n<\/tr>\n
121<\/td>\nMedia plan<\/td>\nK\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, g\u1ed3m lo\u1ea1i h\u00ecnh, th\u1eddi gian, chi ph\u00ed,\u2026<\/td>\n<\/tr>\n
122<\/td>\nMedia planning – l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o<\/td>\nTrong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ch\u1ec9 vi\u1ec7c ch\u1ecdn v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, th\u1eddi gian cho t\u1eebng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
123<\/td>\nMinimum booking<\/td>\nBooking t\u1ed1i thi\u1ec3u, c\u00f3 th\u1ec3 l\u00e0 gi\u1edbi h\u1ea1n th\u1ea5p nh\u1ea5t v\u1ec1 th\u1eddi gian, ng\u00e2n s\u00e1ch,\u2026<\/td>\n<\/tr>\n
124<\/td>\nMock up<\/td>\nC\u00e1c v\u1eadt th\u1ec3 treo l\u00ean v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 l\u00e0 v\u1eadt th\u1ec3 d\u1ea1ng 3D<\/td>\n<\/tr>\n
125<\/td>\nMT – Modern trade<\/td>\nK\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i nh\u01b0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i<\/td>\n<\/tr>\n
126<\/td>\nNFC – Near Field Communication<\/td>\nC\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c g\u1ea7n. C\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i d\u1eef li\u1ec7u qua c\u00e1c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng<\/td>\n<\/tr>\n
127<\/td>\nNghi\u1ec7m thu<\/td>\nVi\u1ec7c kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o c\u00f4ng nh\u1eadn qu\u1ea3ng c\u00e1o ho\u00e0n th\u00e0nh v\u00e0 b\u1eaft \u0111\u1ea7u t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
128<\/td>\nNgo\u1ea1i ng\u1eef<\/td>\n\n
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Theo lu\u1eadt qu\u1ea3ng c\u00e1o, k\u00edch th\u01b0\u1edbc t\u1eeb ti\u1ebfng n\u01b0\u1edbc ngo\u00e0i trong n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng qu\u00e1 70% so v\u1edbi t\u1eeb ti\u1ebfng Vi\u1ec7t t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
129<\/td>\nNh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t – Face detection<\/td>\n\n
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C\u00f4ng ngh\u1ec7 cho ph\u00e9p l\u01b0u v\u00e0 nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 hi\u1ec3n th\u1ecb n\u1ed9i dung ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi ng\u01b0\u1eddi xem<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
130<\/td>\nO2O Online to offline<\/td>\n\n
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M\u00f4 h\u00ecnh li\u00ean k\u1ebft qua l\u1ea1i gi\u1eefa qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 qu\u1ea3ng c\u00e1o online, v\u00ed d\u1ee5 code khuy\u1ebfn m\u00e3i hay m\u00e3 QR qu\u1ea3ng c\u00e1o OOH d\u1eabn ng\u01b0\u1eddi d\u00f9ng t\u1edbi trang web<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
131<\/td>\nOn air<\/td>\nL\u00ean n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
132<\/td>\nOOHtech<\/td>\nC\u00f4ng ngh\u1ec7 trong ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/td>\n<\/tr>\n
133<\/td>\nOTC – Opportunity to see<\/td>\nL\u01b0\u1ee3t ng\u01b0\u1eddi \u0111i ngang qua c\u00f3 ti\u1ec1m n\u0103ng th\u1ea5y qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
134<\/td>\nOTS<\/td>\nT\u1ed5ng s\u1ed1 l\u1ea7n th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong su\u1ed1t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. G\u1ea7n v\u1edbi kh\u00e1i ni\u1ec7m “frequency”<\/td>\n<\/tr>\n
135<\/td>\nOutdoor<\/td>\nTh\u01b0\u1eddng d\u00f9ng chung “ourdoor advertising” ch\u1ec9 qu\u1ea3ng c\u00e1o ngo\u00e0i nh\u00e0 c\u1ee7a b\u1ea1n (kh\u00f4ng g\u1ed3m qu\u1ea3ng c\u00e1o digital)<\/td>\n<\/tr>\n
136<\/td>\nPano qu\u1ea3ng c\u00e1o<\/td>\nLo\u1ea1i qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn, th\u01b0\u1eddng l\u00e0 khung s\u1eaft c\u0103ng b\u1ea1t qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u00e8n chi\u1ebfu s\u00e1ng xung quanh<\/td>\n<\/tr>\n
137<\/td>\nPerformance<\/td>\nHi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
138<\/td>\nPh\u1ea1t h\u1ee3p \u0111\u1ed3ng<\/td>\nPh\u1ea1t do m\u1ed9t b\u00ean sai h\u1ee3p \u0111\u1ed3ng, \u1edf Vi\u1ec7t Nam th\u01b0\u1eddng t\u1ed1i \u0111a 8% gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng<\/td>\n<\/tr>\n
139<\/td>\nPh\u00ed gi\u1ea5y ph\u00e9p<\/td>\nChi ph\u00ed \u0111\u1ec3 xin ph\u00e9p qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c tr\u1ea3 cho agency ho\u1eb7c l\u1ec7 ph\u00ed nh\u00e0 n\u01b0\u1edbc<\/td>\n<\/tr>\n
140<\/td>\nPh\u00ed qu\u1ea3n l\u00fd – Management fee<\/td>\n\n
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Chi ph\u00ed tr\u1ea3 cho agency trong vi\u1ec7c qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c h\u1ea1ng m\u1ee5c qu\u1ea3ng c\u00e1o mua c\u1ee7a c\u00e1c ch\u1ee7 v\u1ecb tr\u00ed (media owner) kh\u00e1c<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
141<\/td>\nPh\u1ed1i c\u1ea3nh<\/td>\nVi\u1ec7c m\u00f4 t\u1ea3 th\u00e0nh qu\u1ea3 qu\u1ea3ng c\u00e1o khi ho\u00e0n th\u00e0nh b\u1eb1ng ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh<\/td>\n<\/tr>\n
142<\/td>\nPlace Based OOH<\/td>\nQu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ec3 t\u1ea1o n\u00ean th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1eb7c s\u1eafc<\/td>\n<\/tr>\n
143<\/td>\nPOSM – Point of Sale Materials<\/td>\nC\u00e1c v\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o nh\u01b0 \u00e1p ph\u00edch, banner, standee, t\u1edd r\u01a1i,…<\/td>\n<\/tr>\n
144<\/td>\nPoster<\/td>\n\u00c1p ph\u00edch, th\u01b0\u1eddng c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn (60X90cm), trung b\u00ecnh (50X70cm), nh\u1ecf (40X60cm), v\u00e0 A4<\/td>\n<\/tr>\n
145<\/td>\nPPI – pixel per inche<\/td>\n\u0110\u1ed9 ph\u00e2n gi\u1ea3i, th\u01b0\u1eddng thi\u1ebft l\u1eadp \u1edf 300-600 dpi<\/td>\n<\/tr>\n
146<\/td>\nPrint Ads<\/td>\nS\u1ea3n ph\u1ea9m in \u1ea5n nh\u01b0 b\u00e1o v\u00e0 t\u1ea1p ch\u00ed<\/td>\n<\/tr>\n
147<\/td>\nProgrammatic OOH<\/td>\n\u0110\u1ea5u gi\u00e1, mua, \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi m\u1ed9t c\u00e1ch ngay t\u1ee9c th\u1eddi tr\u00ean h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd<\/td>\n<\/tr>\n
148<\/td>\nProjection<\/td>\nLo\u1ea1i h\u00ecnh chi\u1ebfu qu\u1ea3ng c\u00e1o b\u1eb1ng m\u00e1y chi\u1ebfu l\u00ean m\u1eb7t qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
149<\/td>\nProof test<\/td>\nB\u1ea3n in th\u1eed v\u00e0 x\u00e1c nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi in th\u1eadt<\/td>\n<\/tr>\n
150<\/td>\nQR Code<\/td>\nM\u00e3 QR, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c in l\u00ean n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 k\u00eau g\u1ecdi ng\u01b0\u1eddi d\u00f9ng scan v\u1ec1 m\u1ed9t trang web nh\u00e3n h\u00e0ng g\u1ee3i \u00fd<\/td>\n<\/tr>\n
151<\/td>\nQu\u1ea3n c\u00e1o POS<\/td>\nPoint of sales, c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng<\/td>\n<\/tr>\n
152<\/td>\nQu\u1ea3ng c\u00e1o DF – Digital frame<\/td>\nM\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed ph\u00e1t qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng ch\u1ea1y \u0111\u01b0\u1ee3c video, th\u01b0\u1eddng trong thang m\u00e1y, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/td>\n<\/tr>\n
153<\/td>\nQu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb – Display Advertising<\/td>\nH\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n banner tr\u00ean c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed<\/td>\n<\/tr>\n
154<\/td>\nQu\u1ea3ng c\u00e1o LCD – Liquid-Crystal Display<\/td>\nM\u00e0n h\u00ecnh tinh th\u1ec3 l\u1ecfng d\u00f9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 ph\u00e1t clip qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
155<\/td>\nQu\u1ea3ng c\u00e1o m\u00e1y bay<\/td>\nLo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean m\u00e1y bay, ph\u1ed5 bi\u1ebfn l\u00e0 m\u00e0n h\u00ecnh LCD, d\u00e1n h\u1ed9c b\u00e0n \u0103n<\/td>\n<\/tr>\n
156<\/td>\nQu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/td>\nD\u1ecbch t\u1eeb “outdoor advertising” ch\u1ec9 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o g\u1ed3m c\u1ea3 trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, thang m\u00e1y,\u2026<\/td>\n<\/tr>\n
157<\/td>\nQu\u1ea3ng c\u00e1o OOH<\/td>\n\n
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C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o “ngo\u00e0i nh\u00e0 – out of home”, ngo\u00e0i tr\u1eddi n\u00f3i chung, g\u1ed3m c\u1ea3 trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, thang m\u00e1y,\u2026<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
158<\/td>\nQu\u1ea3ng c\u00e1o tablet<\/td>\nT\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng ch\u1ec9 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh tablet trong xe taxi ho\u1eb7c taxi c\u00f4ng ngh\u1ec7<\/td>\n<\/tr>\n
159<\/td>\nQu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/td>\n\n
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Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 \u0111\u1ed5i n\u1ed9i dung t\u00f9y v\u00e0o th\u1eddi gian, th\u1eddi ti\u1ebft,\u2026 ho\u1eb7c c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c theo k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ednh tr\u01b0\u1edbc<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
160<\/td>\nQu\u1ea3ng c\u00e1o tr\u00e0n \u0111u\u00f4i<\/td>\n\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean taxi \u0111i t\u1eeb hai c\u00e1nh c\u1eeda sau \u0111\u1ebfn h\u1ebft c\u1ea3 ph\u1ea7n h\u00f4ng sau xe<\/td>\n<\/tr>\n
161<\/td>\nRate card (quotation)<\/td>\nB\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1p<\/td>\n<\/tr>\n
162<\/td>\nReach<\/td>\nT\u1ef7 l\u1ec7 \u01b0\u1edbc \u0111o\u00e1n c\u1ee7a s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y qu\u1ea3ng c\u00e1o \/ s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<\/tr>\n
163<\/td>\nRebait<\/td>\n\n
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Ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n cho agency khi \u0111\u1ea1t m\u1ed9t s\u1ea3n l\u01b0\u1ee3ng mua qu\u1ea3ng c\u00e1o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian, th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 k\u00edch th\u00edch agency b\u00e1n h\u00e0ng ho\u1eb7c tr\u00e1nh gi\u1ea3m qu\u00e1 nhi\u1ec1u cho m\u1ed9t agency l\u00fac mua h\u00e0ng<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
164<\/td>\nReport \u0111\u1ecbnh k\u1ef3<\/td>\nTh\u01b0\u1eddng ch\u1ec9 vi\u1ec7c b\u00e1o c\u00e1o h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf \u0111\u1ecbnh k\u1ef3 trong h\u1ee3p \u0111\u1ed3ng<\/td>\n<\/tr>\n
165<\/td>\nRGB<\/td>\n\n
\n
\u0110\u01b0\u1ee3c vi\u1ebft t\u1eaft b\u1edfi 3 t\u1eeb Red, Green, Blue, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 h\u1ec7 th\u1ed1ng m\u00e0u c\u1ed9ng. M\u00e0u \u0111\u1ecf, xanh l\u00e1 c\u00e2y, v\u00e0 xanh lam \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 ba m\u00e0u g\u1ed1c trong m\u00f4 h\u00ecnh m\u00e0u \u00e1nh s\u00e1ng b\u1ed5 sung, khi k\u1ebft h\u1ee3p 3 m\u00e0u n\u00e0y l\u1ea1i v\u1edbi nhau s\u1ebd ra \u0111\u01b0\u1ee3c m\u00e0u tr\u1eafng g\u1ed1c.<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
166<\/td>\nRoadshow<\/td>\nH\u00ecnh th\u1ee9c di\u1ec5u h\u00e0nh qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng xe m\u00e1y, xe \u0111\u1ea1p, xe oto,\u2026<\/td>\n<\/tr>\n
167<\/td>\nS\u00e0n bi\u1ec3n b\u1ea3ng<\/td>\n\n
\n
H\u1ec7 th\u1ed1ng online v\u1edbi d\u1eef li\u1ec7u l\u1edbn cho ph\u00e9p c\u00e1c b\u00ean ch\u1ee7 v\u1ecb tr\u00ed g\u1eedi th\u00f4ng tin cho c\u00e1c b\u00ean c\u00f3 nhu c\u1ea7u qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
168<\/td>\nS\u00e0n thao t\u00e1c – Billboard catwalk<\/td>\nKhung d\u01b0\u1edbi khu v\u1ef1c m\u1eb7t b\u1ea3ng cho ph\u00e9p ng\u01b0\u1eddi thao t\u00e1c bi\u1ec3n b\u1ea3ng c\u00f3 th\u1ec3 \u0111\u1ee9ng thao t\u00e1c thay v\u00ec ph\u1ea3i treo d\u00e2y<\/td>\n<\/tr>\n
169<\/td>\nS\u00e0n t\u01b0\u01a1ng t\u00e1c<\/td>\nN\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c b\u1eb1ng chuy\u1ec3n \u0111\u1ed9ng c\u01a1 th\u1ec3 v\u1edbi c\u00e1c game hay ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh<\/td>\n<\/tr>\n
170<\/td>\nSitecheck<\/td>\nH\u00e0nh \u0111\u1ed9ng \u0111i ki\u1ec3m tra th\u1ef1c t\u1ebf c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
171<\/td>\nSlot<\/td>\n\n
\n
Th\u1eddi \u0111i\u1ec3m qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 trong khung gi\u1edd ph\u00e1t s\u00f3ng tr\u00ean TV, trong DOOH kh\u00f4ng chia theo khung m\u00e0 ph\u00e1t l\u1eb7p v\u00f2ng, slot ch\u1ec9 m\u1ed9t th\u1eddi l\u01b0\u1ee3ng t\u1ed1i thi\u1ebfu \u0111\u01b0\u1ee3c mua b\u00e1n (v\u00ed d\u1ee5 1 gi\u1edd)<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
172<\/td>\nSOV – Share of voice<\/td>\nL\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn brand, trong t\u1ed5ng l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp trong m\u1ed9t ng\u00e0nh, g\u1ed3m c\u1ea3 \u0111\u1ec1 c\u1eadp t\u1ed1t ho\u1eb7c x\u1ea5u<\/td>\n<\/tr>\n
173<\/td>\nSpot qu\u1ea3ng c\u00e1o Led<\/td>\nTh\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 th\u1eddi gian t\u1ed1i thi\u1ec3u 1 ng\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng l\u00e0 1 gi\u1edd\/ng\u00e0y<\/td>\n<\/tr>\n
174<\/td>\nStandee<\/td>\nLo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1ef1 \u0111\u1ee9ng v\u1edbi ch\u00e2n c\u00f3 s\u1eb5n, th\u01b0\u1eddng c\u00f3 k\u00edch th\u01b0\u1edbc 60x160cm v\u00e0 80x200cm<\/td>\n<\/tr>\n
175<\/td>\nSticker<\/td>\nG\u1ed3m m\u1ed9t m\u1eb7t d\u00e1n, m\u1ed9t m\u1eb7t ghi, d\u00f9ng \u0111\u1ec3 d\u00e1n v\u00e0o nh\u1eefng n\u01a1i c\u1ea7n ghi ch\u00fa<\/td>\n<\/tr>\n
176<\/td>\nStreet furniture<\/td>\n\u1ede n\u01b0\u1edbc ngo\u00e0i, g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c billboard, tr\u1ea1m xe bu\u00fdt, kit \u1ed1t \u0111i\u1ec7n tho\u1ea1i,\u2026 Vi\u1ec7t Nam \u00edt d\u00f9ng<\/td>\n<\/tr>\n
177<\/td>\nSupplier<\/td>\nNh\u00e0 cung c\u1ea5p, th\u01b0\u1eddng d\u00f9ng cho b\u00ean ch\u1ee7 b\u1ea3ng, ho\u1eb7c c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c<\/td>\n<\/tr>\n
178<\/td>\nTA – Target audience<\/td>\nKh\u00e1ch h\u00e0ng m\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn<\/td>\n<\/tr>\n
179<\/td>\nT\u1ea7n su\u1ea5t ph\u00e1t h\u00ecnh<\/td>\nL\u00e0 s\u1ed1 l\u1ea7n m\u00e0 m\u1ed9t TVC \u0111\u01b0\u1ee3c ph\u00e1t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian (th\u01b0\u1eddng t\u00ednh trong 15ph ho\u1eb7c 1h)<\/td>\n<\/tr>\n
180<\/td>\nTest m\u00e0u<\/td>\nC\u00f4ng \u0111o\u1ea1n c\u00f4ng ty qu\u1ea3ng c\u00e1o g\u1eedi kh\u00e1ch h\u00e0ng duy\u1ec7t m\u00e0u c\u1ee7a v\u1eadt li\u1ec7u<\/td>\n<\/tr>\n
181<\/td>\nTester<\/td>\nS\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed, v\u00ed d\u1ee5 n\u01b0\u1edbc hoa, d\u1ea7u g\u1ed9i m\u1eabu,\u2026<\/td>\n<\/tr>\n
182<\/td>\nThanh l\u00fd h\u1ee3p \u0111\u1ed3ng – Contract liquid<\/td>\nCh\u1ea5m d\u1ee9t h\u1ee3p \u0111\u1ed3ng sau khi h\u1ebft th\u1eddi h\u1ea1n qu\u1ea3ng c\u00e1o, ho\u1eb7c thanh l\u00fd gi\u1eefa h\u1ee3p \u0111\u1ed3ng<\/td>\n<\/tr>\n
183<\/td>\nThanh tra v\u0103n h\u00f3a<\/td>\nB\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch ki\u1ec3m tra c\u00e1c sai ph\u1ea1m qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng g\u1ed3m thanh tra Qu\u1eadn, thanh tra S\u1edf, thanh tra B\u1ed9<\/td>\n<\/tr>\n
184<\/td>\nTh\u1ea7u t\u1ed5ng<\/td>\nM\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, sau \u0111\u00f3 ph\u00e2n ph\u1ed1i l\u1ea1i<\/td>\n<\/tr>\n
185<\/td>\nThay b\u1ea1t<\/td>\nVi\u1ec7c \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o sau m\u1ed9t th\u1eddi gian khi v\u1eadt li\u1ec7u in phai m\u00e0u, th\u01b0\u1eddng l\u00e0 6 th\u00e1ng \u0111\u1ebfn 1 n\u0103m<\/td>\n<\/tr>\n
186<\/td>\nThay b\u1ea1t free<\/td>\nTh\u00f4ng th\u01b0\u1eddng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed trong l\u1ea7n \u0111\u1ea7u l\u00ean qu\u1ea3ng c\u00e1o, c\u00e1c l\u1ea7n sau s\u1ebd t\u00ednh ph\u00ed<\/td>\n<\/tr>\n
187<\/td>\nT\u1ea7n s\u1ed1 qu\u00e9t c\u1ee7a LED<\/td>\n\n
\n
L\u00e0 s\u1ed1 l\u1ea7n h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u201cv\u1ebd\u201d l\u00ean m\u00e0n h\u00ecnh trong m\u1ed9t gi\u00e2y. H\u00ecnh \u1ea3nh h\u00ecnh th\u00e0nh tr\u00ean m\u00e0n h\u00ecnh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a h\u00e0ng tr\u0103m l\u1ea7n l\u00e0m m\u1edbi li\u00ean t\u1ee5c trong m\u1ed7i \u0111\u00e8n LED theo c\u00e1ch m\u00e0 m\u1eaft ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c.<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
188<\/td>\nTh\u1eddi gian b\u00f9 qu\u1ea3ng c\u00e1o<\/td>\nTh\u1eddi gian b\u00f9 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ecb ho\u00e3n<\/td>\n<\/tr>\n
189<\/td>\nTh\u1eddi gian chi\u1ebfu s\u00e1ng<\/td>\nTh\u1eddi gian \u0111\u00e8n qu\u1ea3ng c\u00e1o b\u1eadt v\u00e0 t\u1eaft, th\u00f4ng th\u01b0\u1eddng l\u00e0 t\u1eeb 6g-10g t\u1ed1i<\/td>\n<\/tr>\n
190<\/td>\nTh\u1eddi h\u1ea1n gi\u1ea5y ph\u00e9p<\/td>\n\n
\n
Th\u1eddi gian cu\u1ed1i c\u00f9ng tr\u00ean gi\u1ea5y ph\u00e9p cho n\u1ed9i dung qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh, th\u00f4ng th\u01b0\u1eddng gi\u1ea5y ph\u00e9p t\u1ed1i \u0111a 1 n\u0103m tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c gia h\u1ea1n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
191<\/td>\nTh\u00f4ng t\u01b0, ngh\u1ecb \u0111\u1ecbnh<\/td>\nC\u00e1c quy \u0111\u1ecbnh d\u01b0\u1edbi lu\u1eadt li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
192<\/td>\nTimer<\/td>\nB\u1ed9 ch\u1ec9nh th\u1eddi gian b\u1eadt t\u1eaft t\u1ef1 \u0111\u1ed9ng<\/td>\n<\/tr>\n
193<\/td>\nTouch point<\/td>\n\u0110i\u1ec3m ch\u1ea1m v\u1edbi ng\u01b0\u1eddi d\u00f9ng; Ho\u1eb7c c\u00e1c lo\u1ea1i h\u00ecnh \u0111i\u1ec3m ch\u1ea1m chung quanh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
194<\/td>\nTraffic<\/td>\nTrong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u00f9ng \u0111\u1ec3 ch\u1ec9 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi, ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n \u0111i ngang v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
195<\/td>\nTransit<\/td>\nQu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n nh\u01b0 xe bu\u00fdt, taxi,…<\/td>\n<\/tr>\n
196<\/td>\nTr\u00ecnh duy\u1ec7t<\/td>\n\n
\n
Qu\u00e1 tr\u00ecnh n\u1ed9p l\u00ean l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u00f4ng qua m\u1ed9t quy\u1ebft \u0111\u1ecbnh g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch, ch\u1ecdn th\u1ea7u, h\u1ee3p \u0111\u1ed3ng,\u2026<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
197<\/td>\nTri-Vision<\/td>\n\n
\n
Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o cho ph\u00e9p hi\u1ec3n th\u1ecb ba n\u1ed9i dung qu\u1ea3ng c\u00e1o t\u1ea1i m\u1ed9t m\u1eb7t qu\u1ea3ng c\u00e1o, hi\u1ec7n \u00edt th\u1ea5y do t\u00ednh th\u1ea9m m\u1ef9 khi m\u1eabu qu\u1ea3ng c\u00e1o b\u1ecb c\u1eaft ngang nhi\u1ec1u l\u1ea7n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
198<\/td>\nTr\u1ee5 qu\u1ea3ng c\u00e1o<\/td>\nLo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u1ee5 tr\u00f2n, ho\u1eb7c tr\u1ee5 t\u1ed5 h\u1ee3p<\/td>\n<\/tr>\n
199<\/td>\nTr\u1ee5 t\u1ed5 h\u1ee3p<\/td>\nTr\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u1ed9c l\u1eadp \u0111\u01b0\u1ee3c gh\u00e9p t\u1eeb nhi\u1ec1u s\u1eaft A, thay v\u00ec lo\u1ea1i h\u00ecnh tr\u1ee5 \u1ed1ng tr\u00f2n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sau n\u00e0y<\/td>\n<\/tr>\n
200<\/td>\nTVC – Television Commercial<\/td>\nPhim qu\u1ea3ng c\u00e1o, trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1eaft th\u00e0nh phi\u00ean b\u1ea3n 15s<\/td>\n<\/tr>\n
201<\/td>\nT\u1ef7 l\u1ec7 ph\u01b0\u01a1ng ti\u1ec7n<\/td>\nT\u1ef7 l\u1ec7 ph\u01b0\u01a1ng ti\u1ec7n \u0111i ngang m\u00e0 t\u1eeb \u0111\u00f3 nh\u00ecn \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
202<\/td>\nUnit price<\/td>\nGi\u00e1 \u0111\u01a1n v\u1ecb, \u0111\u01a1n gi\u00e1<\/td>\n<\/tr>\n
203<\/td>\nVAA – Vietnam Advertising Association<\/td>\nHi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam – T\u1ed5 ch\u1ee9c ngh\u1ec1 nghi\u1ec7p cao nh\u1ea5t trong ng\u00e0nh qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam<\/td>\n<\/tr>\n
204<\/td>\nVAC<\/td>\nL\u01b0\u1ee3t nh\u00ecn th\u1ea5y – s\u1ed1 ng\u01b0\u1eddi th\u1ef1c t\u1ebf nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o trong th\u1eddi gian x\u00e1c \u0111\u1ecbnh<\/td>\n<\/tr>\n
205<\/td>\nViral<\/td>\nChi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c lan truy\u1ec1n qua truy\u1ec1n mi\u1ec7ng hay m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n<\/tr>\n
206<\/td>\nV\u00f2ng l\u1eb7p<\/td>\n\u0110\u1ed9 d\u00e0i m\u1ed9t chu k\u1ef3 qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n
207<\/td>\nWalking Billboards<\/td>\nLo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ng\u01b0\u1eddi mang pano qu\u1ea3ng c\u00e1o tr\u00ean l\u01b0ng v\u00e0 \u0111\u1ebfn m\u1ed9t khu v\u1ef1c \u0111\u00e3 x\u00e1c \u0111\u1ecbnh<\/td>\n<\/tr>\n
208<\/td>\nWet market<\/td>\nQu\u1ea3ng c\u00e1o ch\u1ee3 truy\u1ec1n th\u1ed1ng<\/td>\n<\/tr>\n
209<\/td>\nWobbler<\/td>\nCon nh\u1ea3y qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, th\u1ec3 hi\u1ec7n gi\u00e1 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
210<\/td>\nXin ph\u00e9p online<\/td>\nXin ph\u00e9p li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u1edbi S\u1edf Ng\u00e0nh qua ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u1ea7n \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u01a1 quan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

No T\u1eeb Gi\u1ea3i th\u00edch 1 Acceptance note Bi\u00ean b\u1ea3n nghi\u1ec7m thu, ghi nh\u1eadn vi\u1ec7c ho\u00e0n th\u00e0nh qu\u1ea3ng c\u00e1o 2 Agency \u0110\u1ea1i l\u00fd qu\u1ea3…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7945","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"\nT\u1eea \u0110I\u1ec2N C\u00c1C THU\u1eacT NG\u1eee V\u1ec0 QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Shojiki.vn T\u1eea \u0110I\u1ec2N C\u00c1C THU\u1eacT NG\u1eee V\u1ec0 QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Ki\u1ebfn th\u1ee9c - s\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/tu-dien-cac-thuat-ngu-ve-quang-cao-ngoai-troi.html\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1eea \u0110I\u1ec2N C\u00c1C THU\u1eacT NG\u1eee V\u1ec0 QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - 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