{"id":7924,"date":"2021-09-29T14:20:56","date_gmt":"2021-09-29T07:20:56","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7924"},"modified":"2021-10-12T14:06:06","modified_gmt":"2021-10-12T07:06:06","slug":"sales-quang-cao-ooh-la-gi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/sales-quang-cao-ooh-la-gi.html","title":{"rendered":"SALES QU\u1ea2NG C\u00c1O OOH L\u00c0 G\u00cc?"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><b>CH\u01af\u01a0NG V. NGH\u1ec0 SALES QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI<\/b><\/h2>\n<h2><b style=\"font-size: 14px;\">I. SALES QU\u1ea2NG C\u00c1O OOH L\u00c0 G\u00cc?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sales hay nh\u00e2n vi\u00ean kinh doanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 l\u00e0 nh\u00f3m nh\u00e2n vi\u00ean c\u00f3 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00f4ng nh\u1ea5t c\u00e1c c\u00f4ng ty ch\u1ee7 qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o (agency), n\u00ean c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m. Ng\u00e0nh b\u00e1n h\u00e0ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c d\u1ea1y trong c\u00e1c tr\u01b0\u1eddng l\u1edbp \u0111\u1ea1i h\u1ecdc, th\u1eadm ch\u00ed c\u00e1c kh\u00f3a h\u1ecdc, do \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a m\u01b0\u1eddng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c. Ph\u1ea7n n\u00e0y quy\u1ec3n s\u00e1ch gi\u1edbi thi\u1ec7u qua v\u1edbi c\u00e1c b\u1ea1n \u0111\u1ec3 m\u01b0\u1eddng t\u01b0\u1ee3ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 c\u00f4ng vi\u1ec7c b\u1ea1n s\u1ebd \u0111\u1ea3m tr\u00e1ch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, ai c\u00f3 th\u1ec3 l\u00e0m sales qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi? Xin tr\u1ea3 l\u1eddi r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch ng\u00e0nh sales \u0111\u1ec1u c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Cu\u1ed9c \u0111\u1eddi h\u01a1n 10 n\u0103m l\u00e0m qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi vi\u1ebft \u0111\u00e3 ti\u1ebfp x\u00fac r\u1ea5t nhi\u1ec1u c\u00e1c sales gi\u1ecfi t\u1ed1t nghi\u1ec7p t\u1eeb ng\u00e0nh ng\u00e2n h\u00e0ng, ng\u00e0nh IT,\u2026 Cho n\u00ean, ch\u1ec9 c\u1ea7n b\u1ea1n \u0111am m\u00ea, ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t ng\u00e0nh n\u00e0y, kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, background.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1ec1 m\u1eb7t ti\u1ebfp x\u00fac v\u1edbi ai, th\u00ec v\u1ec1 \u0111\u1ed1i ngo\u1ea1i sales s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi ph\u00f2ng marketing, ph\u00f2ng th\u01b0\u01a1ng hi\u1ec7u (brand) ho\u1eb7c ph\u00f2ng thu mua c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1ec1 \u0111\u1ed1i n\u1ed9i, sales l\u00e0m vi\u1ec7c v\u1edbi tr\u01b0\u1edfng nh\u00f3m sales ho\u1eb7c gi\u00e1m \u0111\u1ed1c sales, ph\u00f2ng k\u1ebf to\u00e1n, ph\u00f2ng thi\u1ebft k\u1ebf.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng c\u1ea7n ph\u00e2n bi\u1ec7t \u201csales\u201d v\u00e0 \u201caccount\u201d. T\u1ea1i c\u00e1c c\u00f4ng ty nh\u1ecf th\u00ec sales c\u0169ng s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u1ebft chi\u1ebfn d\u1ecbch, c\u00f2n m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn h\u01a1n th\u00ec sales sau khi b\u00e1n h\u00e0ng s\u1ebd giao cho account ch\u0103m s\u00f3c, v\u00e0 sales t\u1eadp trung v\u00e0o b\u00e1n th\u00eam k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o m\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thu nh\u1eadp c\u1ee7a sales th\u01b0\u1eddng g\u1ed3m l\u01b0\u01a1ng c\u1ee9ng v\u00e0 hoa h\u1ed3ng. L\u01b0\u01a1ng c\u1ee9ng cho sale m\u1edbi ra tr\u01b0\u1eddng t\u1ea1i H\u1ed3 Ch\u00ed Minh c\u00f3 th\u1ec3 t\u1eeb 7-12 tri\u1ec7u, H\u00e0 N\u1ed9i c\u00f3 th\u1ec3 t\u1eeb 6-12 tri\u1ec7u t\u00f9y n\u0103ng l\u1ef1c. Tuy nhi\u00ean, \u0111\u00e3 l\u00e0m ng\u00e0nh sales th\u00ec thu nh\u1eadp ch\u00ednh l\u00e0 hoa h\u1ed3ng (incentive) t\u1eeb vi\u1ec7c b\u00e1n qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 ch\u1ea1y t\u1eeb 2-5% doanh s\u1ed1 b\u00e1n h\u00e0ng. Gi\u1ea3 d\u1ee5 hoa h\u1ed3ng 5%, th\u00ec m\u1ed9t h\u1ee3p \u0111\u1ed3ng 1 t\u1ef7 c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n sales 50 tri\u1ec7u \u0111\u1ed3ng ti\u1ec1n hoa h\u1ed3ng tr\u01b0\u1edbc thu\u1ebf, \u0111\u00f3 l\u00e0 l\u00fd do c\u00f3 nh\u1eefng sales thu nh\u1eadp r\u1ea5t t\u1ed1t, s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1i th\u00fa c\u1ee7a l\u00e0m sales n\u00f3i chung v\u00e0 sales OOH l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1 tho\u1ea3i m\u00e1i ra ngo\u00e0i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, kh\u00f4ng g\u00f2 b\u00f3 l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty. Ngo\u00e0i ra b\u1ea1n c\u00f2n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u\u00a0 t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00e1c nhau thay v\u00ec ch\u1ec9 l\u00e0m m\u00e3i v\u1edbi m\u1ed9t ng\u00e0nh nh\u00e0m ch\u00e1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0m sao \u0111\u1ec3 t\u00f4i r\u00e8n luy\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng \u0111\u1ec3 sau n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t sales OOH gi\u1ecfi? V\u1ec1 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00f3a h\u1ecdc, h\u00e3y ch\u1ecdn \u0111\u1ec3 h\u00e0m th\u1ee5 nh\u1eefng ki\u1ebfn th\u1ee9c b\u00e1n h\u00e0ng. V\u1ec1 m\u1eb7t ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 ki\u1ebfn th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi r\u1ea5t ti\u1ebfc hi\u1ec7n h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 kh\u00f3a h\u1ecdc chuy\u00ean ng\u00e0nh. Nh\u01b0ng \u0111\u1eebng lo, ngo\u00e0i quy\u1ec3n s\u00e1ch n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u th\u00f4ng tin th\u00f4ng qua internet. \u0110\u1eb7c bi\u1ec7t, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng c\u00f3 ch\u00ednh s\u00e1ch \u0111\u00e0o t\u1ea1o cho b\u1ea1n khi gia nh\u1eadp c\u00f4ng ty, h\u00e3y \u1ee9ng tuy\u1ec3n v\u00e0o m\u1ed9t c\u00f4ng ty b\u1ea1n th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>CH\u01af\u01a0NG V. NGH\u1ec0 SALES QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI I. SALES QU\u1ea2NG C\u00c1O OOH L\u00c0 G\u00cc? Sales hay nh\u00e2n vi\u00ean kinh doanh qu\u1ea3ng c&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7924","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SALES QU\u1ea2NG C\u00c1O OOH L\u00c0 G\u00cc? - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Shojiki.vn Kh\u00e1i qu\u00e1t v\u1ec1 Sales OOH v\u00e0 c\u00f4ng vi\u1ec7c sales ng\u00e0nh OOH, t\u1eeb \u0111\u00f3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u00e0nh ngh\u1ec1 c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/sales-quang-cao-ooh-la-gi.html\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SALES QU\u1ea2NG C\u00c1O OOH L\u00c0 G\u00cc? 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