{"id":7909,"date":"2021-09-29T14:01:32","date_gmt":"2021-09-29T07:01:32","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7909"},"modified":"2021-10-27T11:29:03","modified_gmt":"2021-10-27T04:29:03","slug":"marketing-mix-trong-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/marketing-mix-trong-quang-cao-ngoai-troi.html","title":{"rendered":"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"},"content":{"rendered":"

II. MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI<\/strong><\/h2>\n

1. Chi\u1ebfn d\u1ecbch marketing IMC l\u00e0 g\u00ec?<\/strong><\/h3>\n

Ng\u00e0y nay, c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1c nhau trong c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch d\u1ea7n tr\u1edf th\u00e0nh t\u1ea5t y\u1ebfu, v\u00ec ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n c\u00f3 qu\u00e1 nhi\u1ec1u k\u00eanh ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o. \u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch marketing, c\u00e1c nh\u00e0 marketer \u0111\u00e3 bi\u1ebft v\u1eadn d\u1ee5ng nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p (marketing IMC, marketing mix), trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

Ch\u00fang ta d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Coca-cola, Unilever, P&G, Pepsi\u2026 v\u00e0 h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u1eabn ph\u1ea3i s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o OOH \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec kh\u00f4ng c\u00f3 l\u00fd do g\u00ec c\u00e1c brand kh\u00f4ng c\u00e2n nh\u1eafc c\u1eaft m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.\u00a0<\/span><\/p>\n

Ch\u01b0\u01a1ng n\u00e0y c\u1ed1 g\u1eafng g\u1ee3i \u00fd c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi trong mix marketing, bao g\u1ed3m c\u00e1ch ph\u1ed1i h\u1ee3p c\u00e1c lo\u1ea1i h\u00ecnh media, t\u1ef7 l\u1ec7 ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan kh\u00e1c.<\/span><\/p>\n

2. Vai tr\u00f2 c\u1ee7a OOH trong marketing IMC<\/strong><\/h3>\n

Trong marketing IMC, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o r\u1ea5t quan tr\u1ecdng v\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 thi\u1ebfu lo\u1ea1i h\u00ecnh marketing n\u00e0y. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1c, \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o r\u1ea5t l\u1edbn, ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch b\u1ecb \u0111\u1ed9ng v\u00e0 t\u1ea1o ra m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng cao. V\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m tr\u00ean, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh kh\u00e1c nhau t\u1eeb online \u0111\u1ebfn offline \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0o trong ti\u1ec1m th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 nh\u1eafc nh\u1edb nhi\u1ec1u l\u1ea7n, tr\u01b0\u1edbc khi c\u00e1c k\u00eanh kh\u00e1c ti\u1ebfp c\u1eadn ch\u1ed1t sales.<\/span><\/p>\n

Theo c\u00e1c nghi\u00ean c\u1ee9u, \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m FMCG m\u1edbi ho\u00e0n to\u00e0n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c cho t\u1edbi m\u1ee9c ng\u01b0\u1eddi d\u00f9ng ch\u1ea5p nh\u1eadn mua th\u1eed, th\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c ph\u1ea3i t\u1ed1i thi\u1ec3u \u0111\u1ea1t 8 l\u1ea7n. V\u00e0 d\u00f9 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft t\u1ed1t, \u0111\u1ec3 n\u1eb1m trong \u201ctop of mind\u201d t\u1ee9c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi mua th\u00ec vi\u1ec7c xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft.<\/span><\/p>\n

B\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau, v\u00ed d\u1ee5 k\u00eanh bi\u1ec3n b\u1ea3ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh; k\u00eanh qu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3 len l\u1ecfi v\u00e0 ti\u1ebfp c\u1eadn th\u01b0\u1eddng xuy\u00ean; k\u00eanh LCD\/DF thang m\u00e1y ti\u1ebfp c\u1eadn kho\u1ea3ng c\u00e1ch g\u1ea7n. Trong t\u1eebng giai \u0111o\u1ea1n, cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn kh\u00e1c nhau.<\/span><\/p>\n

\"qu\u1ea3ng<\/p>\n

\"\"<\/p>\n

3. Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho h\u1ea1ng m\u1ee5c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi, d\u00f9 ng\u00e2n s\u00e1ch chung c\u1ee7a qu\u1ea3ng c\u00e1o OOH c\u00f3 th\u1ec3 chi\u1ebfm l\u00ean \u0111\u1ebfn 40-50% trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u, v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3m d\u1ea7n khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng, c\u00f3 th\u1ec3 r\u00fat v\u1ec1 kho\u1ea3ng 10-20%. V\u1eady t\u1ea1i sao l\u1ea1i l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u? Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 m\u1ed9t \u01b0u \u0111i\u1ec3m r\u1ea5t l\u1edbn so v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u00f3 ch\u00ednh l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng. Trong giai \u0111o\u1ea1n n\u00e0y, ch\u00fang ta c\u1ea7n c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn chi\u1ebfn d\u1ecbch c\u00e0ng t\u1ed1t, th\u1ebf n\u00ean qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong giai \u0111o\u1ea1n \u0111\u1ea7u khi launching chi\u1ebfn d\u1ecbch. Sau \u0111\u00f3 ch\u1ec9 c\u1ea7n nh\u1eafc nh\u1edb v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c k\u00eanh kh\u00e1c.<\/span><\/p>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u, c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat v\u1edbi m\u1ea3ng bi\u1ec3n b\u1ea3ng, ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n, v\u00e0 giai \u0111o\u1ea1n sau ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn g\u1ea7n nh\u01b0 LCD\/DF.<\/span><\/p>\n

4. C\u00e1ch ph\u1ed1i h\u1ee3p k\u00eanh OOH v\u00e0 c\u00e1c k\u00eanh kh\u00e1c<\/strong><\/h3>\n

Qu\u1ea3ng c\u00e1o offline v\u00e0 qu\u1ea3ng c\u00e1o online trong b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o OOH t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng, v\u1edbi t\u1ed1i \u0111a kho\u1ea3ng 03 n\u1ed9i dung ch\u00ednh. C\u00e1c k\u00eanh c\u00f2n l\u1ea1i \u0111i s\u00e2u gi\u1ea3i th\u00edch v\u00e0 ch\u1ed1t \u0111\u01a1n.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o OOH c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng ho\u00e0nh tr\u00e1ng ban \u0111\u1ea7u, sau \u0111\u00f3 d\u00f9ng social media \u0111\u1ec3 chia s\u1ebb h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c k\u00eanh c\u00f2n l\u1ea1i. Kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n nh\u1edb chi\u1ebfn d\u1ecbch Coca Cola v\u1edbi b\u1ea3ng led t\u01b0\u01a1ng t\u00e1c t\u1ea1i H\u1ed3 Ch\u00ed Minh \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, d\u00f9 chi\u1ebfn d\u1ecbch ch\u1ec9 di\u1ec5n ra m\u1ed9t th\u1eddi gian r\u1ea5t ng\u1eafn.<\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, nh\u01b0ng kh\u00e1 h\u1ea1n ch\u1ebf \u1edf Vi\u1ec7t Nam, k\u00eanh qu\u1ea3ng c\u00e1o DOOH c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u00ean m\u1ea1ng l\u00ean c\u00e1c m\u00e0n h\u00ecnh. V\u00ed d\u1ee5 l\u1eddi ch\u00fac c\u1ee7a fan \u0111\u0103ng tr\u00ean m\u1ed9t website c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng l\u1ea1i tr\u00ean m\u1ed9t b\u1ea3ng led ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

5. C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 k\u00e9o sales c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n

M\u1ed9t l\u1ea7n n\u1eefa ph\u1ea3i nh\u1eafc l\u1ea1i k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 k\u00eanh l\u00e0m n\u1ec1n, v\u00e0 gi\u00fap cho t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh sales kh\u00e1c n\u00e2ng cao s\u1ed1 l\u01b0\u1ee3ng c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng. Do \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u ti\u00ean h\u00e3y l\u1eadp b\u1ea3ng so s\u00e1nh s\u1ed1 l\u01b0\u1ee3ng v\u00e0 t\u1ef7 l\u1ec7 ch\u1ed1t sales tr\u01b0\u1edbc v\u00e0 sau khi \u0111i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. V\u00e0 c\u0169ng xin h\u00e3y ki\u00ean nh\u1eabn, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111i r\u1ea5t ch\u1eafc v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 ghi d\u1ea5u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m kh\u1ea3o s\u00e1t \u0111\u1ea7u cu\u1ed1i, qua \u0111\u00f3 h\u1ecfi kh\u00e1ch h\u00e0ng k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi h\u1ecd c\u00f3 nh\u1edb \u0111\u00e3 nh\u00ecn th\u1ea5y hay kh\u00f4ng.<\/span><\/p>\n

C\u00f2n d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1ee3ng sales tr\u1ef1c ti\u1ebfp t\u1eeb qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi:<\/span><\/p>\n

    \n
  • D\u00f9ng s\u1ed1 hotline ri\u00eang c\u1ee7a k\u00eanh OOH<\/span><\/li>\n
  • D\u00f9ng website ri\u00eang c\u1ee7a k\u00eanh OOH<\/span><\/li>\n
  • \u0110\u1eb7t QR code c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o OOH<\/span><\/li>\n
  • \u0110\u1eb7t hashtag c\u1ee7a ri\u00eang chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/span><\/li>\n
  • Theo d\u00f5i l\u01b0\u1ee3ng search t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Google Webmaster<\/span><\/li>\n
  • \u0110\u1eb7t m\u00e3 gi\u1ea3m gi\u00e1 ri\u00eang c\u1ee7a k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/span><\/li>\n<\/ul>\n

    \n","protected":false},"excerpt":{"rendered":"

    II. MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI 1. Chi\u1ebfn d\u1ecbch marketing IMC l\u00e0 g\u00ec? Ng\u00e0y nay, c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7909","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"\nMARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 t\u0103ng hi\u00eau qu\u1ea3 marketing, marketers v\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p, trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 t\u0103ng hi\u00eau qu\u1ea3 marketing, marketers v\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p, trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html\" \/>\n<meta property=\"og:site_name\" content=\"Shojiki.vn\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T07:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-27T04:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg\" \/>\n<meta name=\"author\" content=\"megabana\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"megabana\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html\",\"url\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html\",\"name\":\"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn\",\"isPartOf\":{\"@id\":\"https:\/\/shojiki.vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg\",\"datePublished\":\"2021-09-29T07:01:32+00:00\",\"dateModified\":\"2021-10-27T04:29:03+00:00\",\"author\":{\"@id\":\"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2\"},\"description\":\"\u0110\u1ec3 t\u0103ng hi\u00eau qu\u1ea3 marketing, marketers v\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p, trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u.\",\"breadcrumb\":{\"@id\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#primaryimage\",\"url\":\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg\",\"contentUrl\":\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shojiki.vn\/ja\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shojiki.vn\/#website\",\"url\":\"https:\/\/shojiki.vn\/\",\"name\":\"Shojiki.vn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shojiki.vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2\",\"name\":\"megabana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/shojiki.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g\",\"caption\":\"megabana\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn","description":"\u0110\u1ec3 t\u0103ng hi\u00eau qu\u1ea3 marketing, marketers v\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p, trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html","og_locale":"ja_JP","og_type":"article","og_title":"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn","og_description":"\u0110\u1ec3 t\u0103ng hi\u00eau qu\u1ea3 marketing, marketers v\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p, trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u.","og_url":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html","og_site_name":"Shojiki.vn","article_published_time":"2021-09-29T07:01:32+00:00","article_modified_time":"2021-10-27T04:29:03+00:00","og_image":[{"url":"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg","type":"","width":"","height":""}],"author":"megabana","twitter_misc":{"\u57f7\u7b46\u8005":"megabana","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"6\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html","url":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html","name":"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn","isPartOf":{"@id":"https:\/\/shojiki.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#primaryimage"},"image":{"@id":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#primaryimage"},"thumbnailUrl":"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg","datePublished":"2021-09-29T07:01:32+00:00","dateModified":"2021-10-27T04:29:03+00:00","author":{"@id":"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2"},"description":"\u0110\u1ec3 t\u0103ng hi\u00eau qu\u1ea3 marketing, marketers v\u1eadn d\u1ee5ng chi\u1ebfn d\u1ecbch marketing h\u1ed7n h\u1ee3p, trong \u0111\u00f3 k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ea7n xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u.","breadcrumb":{"@id":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#primaryimage","url":"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg","contentUrl":"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/quang-cao-tren-man-hinh-led-tai-tphcm-cho-momo-1030x687.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/shojiki.vn\/marketing-mix-trong-quang-cao-ngoai-troi.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shojiki.vn\/ja"},{"@type":"ListItem","position":2,"name":"MARKETING MIX TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"}]},{"@type":"WebSite","@id":"https:\/\/shojiki.vn\/#website","url":"https:\/\/shojiki.vn\/","name":"Shojiki.vn","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shojiki.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2","name":"megabana","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/shojiki.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g","caption":"megabana"}}]}},"_links":{"self":[{"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/posts\/7909"}],"collection":[{"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/comments?post=7909"}],"version-history":[{"count":5,"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/posts\/7909\/revisions"}],"predecessor-version":[{"id":8614,"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/posts\/7909\/revisions\/8614"}],"wp:attachment":[{"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/media?parent=7909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/categories?post=7909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shojiki.vn\/ja\/wp-json\/wp\/v2\/tags?post=7909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}