{"id":7906,"date":"2021-09-29T13:59:49","date_gmt":"2021-09-29T06:59:49","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7906"},"modified":"2021-10-27T10:47:24","modified_gmt":"2021-10-27T03:47:24","slug":"lap-ke-hoach-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/lap-ke-hoach-quang-cao-ngoai-troi.html","title":{"rendered":"L\u1eacP K\u1ebe HO\u1ea0CH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"},"content":{"rendered":"

I. L\u1eacP K\u1ebe HO\u1ea0CH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI<\/strong><\/h2>\n

1. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7<\/strong><\/h3>\n

Market research lu\u00f4n l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o chuy\u00ean nghi\u1ec7p. Trong \u0111\u00f3, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a \u0111\u1ed1i th\u1ee7 ng\u00e0nh c\u00f3 th\u1ec3 cho ta nhi\u1ec1u th\u00f4ng tin th\u00fa v\u1ecb. H\u00e3y t\u00ecm hi\u1ec3u k\u1ef9 c\u00e1c k\u00eanh marketing trong \u0111\u00f3 c\u00f3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1eb7c bi\u1ec7t \u1edf v\u00f9ng xa, b\u1edfi c\u00f3 th\u1ec3 chi\u1ebfn d\u1ecbch \u201ct\u1eb1m \u0103n r\u1ed7i d\u01b0\u1edbi l\u00e1 d\u00e2u\u201d c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n b\u1ea5t ng\u1edd, v\u00e0 ch\u1ec9 ph\u00e1t hi\u1ec7n ra khi th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty b\u1ea1n m\u1ea5t m\u1ea1ng \u1edf c\u00e1c v\u00f9ng xa.<\/p>\n

\"b\u00e1o

(Ngu\u1ed3n \u1ea3nh: Compass Tech \u2013 B\u00e1o c\u00e1o Qu\u00fd 2 \u2013 2021 T\u1ed5ng quan ng\u00e0nh Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi.)<\/p><\/div>\n

Kh\u00e1c v\u1edbi k\u00eanh qu\u1ea3ng c\u00e1o online, k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c, c\u0169ng nh\u01b0 \u01b0\u1edbc \u0111o\u00e1n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 nh\u00e2n s\u1ef1, ho\u1eb7c mu\u1ed1n ki\u1ec3m tra nhi\u1ec1u khu v\u1ef1c trong m\u1ed9t th\u1eddi gian ng\u1eafn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1ea3o s\u00e1t. B\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y b\u1ee9c tranh nh\u1eefng ng\u00e0nh h\u00e0ng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 ng\u00e2n s\u00e1ch \u01b0\u1edbc t\u00ednh c\u00e1c ng\u00e0nh h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c b\u00e1o c\u00e1o nh\u1ecf h\u01a1n c\u00f3 khi b\u1ea1n ph\u1ea3i b\u1ecf chi ph\u00ed ra \u0111\u1ec3 s\u1edf h\u1eefu c\u00e1c b\u00e1o c\u00e1o \u0111\u1eb7c bi\u1ec7t theo y\u00eau c\u1ea7u, g\u1ed3m \u01b0\u1edbc \u0111o\u00e1n ng\u00e2n s\u00e1ch c\u1ee7a \u0111\u1ed1i th\u1ee7 ng\u00e0nh, t\u1eeb \u0111\u00f3 m\u00e0 xin ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a branding c\u1ee7a m\u00ecnh.<\/p>\n

2. L\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h3>\n

T\u00f4i \u0111\u00e3 ng\u1ed3i v\u1edbi kh\u00e1 nhi\u1ec1u team marketing c\u1ee7a nh\u00e3n h\u00e0ng, v\u00e0 th\u1eadt s\u1ef1 c\u00f3 khi m\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 ch\u00ednh team kh\u00e1ch h\u00e0ng gi\u1eef nh\u1eefng quan \u0111i\u1ec3m kh\u00e1 kh\u00e1c nhau v\u1ec1 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, cho \u0111\u1ebfn c\u00e1c th\u1ee9 sau \u0111\u00f3 v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i, c\u0169ng nh\u01b0 n\u1ed9i dung qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, n\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t nh\u00e3n h\u00e0ng, h\u00e3y ng\u1ed3i l\u1ea1i v\u1edbi gi\u00e1m \u0111\u1ed1c c\u1ee7a ch\u00ednh b\u1ea1n, c\u0169ng nh\u01b0 team c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f9ng nhau th\u1ed1ng nh\u1ea5t nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n nh\u1ea5t.<\/p>\n

2.1. Ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h4>\n

C\u1ea7n tr\u1ea3 l\u1eddi r\u00f5 c\u00e2u h\u1ecfi tr\u00ean v\u00ec s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, c\u00e2u h\u1ecfi tr\u00ean gi\u00fap ta s\u1ebd khoanh v\u00f9ng \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 ai gi\u00fap ch\u00fang ta ch\u1ecdn \u0111\u00fang k\u00eanh ph\u00f9 h\u1ee3p, c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 nh\u00e3n n\u1ed9i th\u1ea5t b\u00ecnh d\u00e2n, c\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o \u1edf \u0111\u01b0\u1eddng B\u1ea1ch \u0110\u1eb1ng n\u01a1i t\u1eadp trung \u0111\u00f4ng \u0111\u00fac d\u00e2n c\u01b0, ho\u1eb7c qu\u1ea3ng c\u00e1o trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i n\u1ebfu l\u00e0 s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n

N\u1ebfu ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi l\u1edbn tu\u1ed5i, h\u00e3y b\u1ecf nh\u1eefng th\u1ee9 r\u01b0\u1eddm r\u00e0 tr\u00ean n\u1ed9i dung qu\u1ea3ng c\u00e1o, t\u1eadp trung nh\u1eefng th\u1ee9 to d\u1ec5 \u0111\u1ecdc nh\u1ea5t.<\/p>\n

2.2. Th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/strong><\/h4>\n

\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng th\u00ec x\u00e1c \u0111\u1ecbnh th\u1eddi gian qu\u1ea3ng c\u00e1o gi\u00fap cho vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c, v\u00ec th\u00f4ng th\u01b0\u1eddng c\u00e1c ch\u1ee7 b\u1ea3ng s\u1ebd b\u00e1n cho ai xu\u1ed1ng c\u1ecdc tr\u01b0\u1edbc, c\u00f2n c\u00e1c h\u00ecnh th\u1ee9c LCD\/DF, LED ngo\u00e0i tr\u1eddi th\u00ec h\u1ea7u nh\u01b0 c\u00f2n th\u1eddi l\u01b0\u1ee3ng tr\u1eeb m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed hot v\u00e0o m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m.<\/p>\n

\u0110\u1ee9ng v\u1ec1 ph\u00eda brand s\u1ea3n ph\u1ea9m theo m\u00f9a, h\u00e3y t\u00ednh to\u00e1n \u0111i\u1ec3m r\u01a1i v\u00e0 qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00f3 1-2 th\u00e1ng \u0111\u1ec3 t\u1ea1o nh\u1eafc nh\u1edb v\u1ec1 s\u1ea3n ph\u1ea9m n\u1ebfu l\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f2n n\u1ebfu \u0111\u00e3 n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 ng\u1eafn h\u01a1n.<\/p>\n

N\u1ebfu v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f3 th\u1ec3 b\u1ea1n ph\u1ea3i m\u1ea5t h\u1eb1ng n\u0103m \u0111\u1ec3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y b\u1eaft \u0111\u1ea7u c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eed c\u00e1c k\u00eanh s\u1edbm.<\/p>\n

N\u1ebfu l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch flash OOH ki\u1ec3u nh\u01b0 ch\u00fac m\u1eebng sinh nh\u1eadt idol, k\u1ef7 ni\u1ec7m c\u00f4ng ty v\u1edbi ng\u00e2n s\u00e1ch nh\u1ecf thay v\u00ec ch\u1ea1y d\u00e0i c\u00f3 th\u1ec3 h\u00e3y c\u1eaft ng\u1eafn th\u1eddi gian ch\u1ea1y m\u00e0 h\u00e3y t\u1ea1o \u0111\u1ed9 ph\u1ee7 l\u1edbn trong th\u1eddi gian ng\u1eafn, c\u00f3 th\u1ec3 1-2 tu\u1ea7n.<\/p>\n

2.3. Khu v\u1ef1c c\u1ee5 th\u1ec3 m\u00e0 chi\u1ebfn d\u1ecbch di\u1ec5n ra<\/strong><\/h4>\n

H\u00e3y nh\u1edb, H\u1ed3 Ch\u00ed Minh, H\u00e0 N\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi ch\u00fang ta c\u1ea7n. Khu v\u1ef1c c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t, v\u00ed d\u1ee5 \u201ct\u00f4i c\u1ea7n m\u1ed9t v\u1ecb tr\u00ed bi\u1ec3n truy\u1ec1n th\u1ed1ng tr\u01b0\u1edbc c\u1ed5ng s\u00e2n bay T\u00e2n S\u01a1n Nh\u1ea5t, v\u00e0 m\u1ed9t bi\u1ec3n LED khu v\u1ef1c qu\u1eadn 1\u201d. Ch\u1ec9 khi \u0111\u00f3, c\u00e1c \u0111\u1ed1i t\u00e1c m\u1edbi ch\u1ecdn cho b\u1ea1n v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p.<\/p>\n

H\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, h\u1ecd \u0111i \u0111\u00e2u, t\u1eadp trung nh\u1eefng ch\u1ed7 n\u00e0o, c\u0169ng nh\u01b0 ph\u00e2n t\u00edch c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 khoanh v\u00f9ng ph\u00f9 h\u1ee3p. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 \u1edf kh\u1eafp n\u01a1i, th\u00ec ch\u1ecdn \u01b0u ti\u00ean gi\u00e1 CPV (cost per view) r\u1ebb nh\u1ea5t thay v\u00ec ch\u1ecdn khu v\u1ef1c \u0111\u1eaft \u0111\u1ecf.<\/p>\n

2.4<\/strong>.<\/strong> Ch\u1ecdn k\u00eanh ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/h4>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i, b\u1ea3n th\u00e2n OOH c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh, v\u00e0 ng\u00e2n s\u00e1ch kh\u00f4ng th\u1ec3 l\u00e0 v\u00f4 h\u1ea1n. H\u00e3y nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 trong c\u00f9ng ph\u00e2n kh\u00fac \u0111ang l\u00e0m g\u00ec c\u00f3 th\u1ec3 s\u1ebd h\u1eefu \u00edch.<\/p>\n

H\u00e3y \u0111\u1ecdc qua c\u00e1c ch\u01b0\u01a1ng v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong s\u00e1ch n\u00e0y, tin r\u1eb1ng b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u01b0\u1ee3c cho nh\u00e3n h\u00e0ng c\u1ee7a m\u00ecnh k\u00eanh ph\u00f9 h\u1ee3p. \u0110\u1eebng qu\u00ean, c\u00f3 th\u1ec3 d\u00e0nh m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch cho con \u0111\u01b0\u1eddng s\u1ebfp \u0111i l\u00e0m m\u1ed7i ng\u00e0y hay quanh c\u00f4ng ty nh\u00e9, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty s\u1ebd r\u1ea5t vui khi th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty m\u1ed7i ng\u00e0y.<\/p>\n

\u0110\u1eebng c\u1ed1 nh\u1ed3i nh\u00e9t qu\u1ea3ng c\u00e1o v\u00e0o ch\u1ec9 m\u1ed9t k\u00eanh, v\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f3 b\u1ecb nh\u1ed3i nh\u00e9t \u0111\u1ebfn \u0111\u00e2u th\u00ec c\u0169ng kh\u00f4ng t\u0103ng sales. Thay v\u00e0o \u0111\u00f3 h\u00e3y khai ph\u00e1 c\u00e1c k\u00eanh ti\u1ec1m n\u0103ng m\u00e0 c\u00f4ng ty b\u1ea1n ch\u01b0a t\u1eebng d\u00f9ng.<\/p>\n

2.5<\/strong>.<\/strong> Ng\u00e2n s\u00e1ch v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/strong><\/h4>\n

Xin bao nhi\u00eau ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o thu\u1ed9c v\u1ec1 c\u00e1i t\u1ea7m c\u1ee7a l\u00e3nh \u0111\u1ea1o cao c\u1ea5p nh\u1ea5t c\u00f3 xem truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t k\u00eanh \u0111\u00e1ng \u0111\u1ea7u t\u01b0 hay kh\u00f4ng. R\u1ea5t may m\u1eafn l\u00e0 ng\u00e0y nay c\u00e1c l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u hi\u1ec3u l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ef1 \u0111\u1ebfn, v\u00e0 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n trong c\u01a1 c\u1ea5u gi\u00e1 th\u00e0nh, t\u00f9y v\u00e0o t\u1eebng ng\u00e0nh chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 40%.<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 c\u01a1 s\u1edf xin ng\u00e2n s\u00e1ch, c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 ng\u00e0nh l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t nhanh. Gi\u1ea3 d\u1ee5 b\u1ea1n mu\u1ed1n c\u00f3 th\u1ecb ph\u1ea7n b\u1eb1ng v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111ang top 1, th\u00ec s\u1eed d\u1ee5ng chi ph\u00ed b\u1eb1ng \u0111\u1ed1i th\u1ee7 l\u00e0 m\u1ed9t g\u1ee3i \u00fd d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 quy\u1ebft n\u1ebfu c\u00f4ng ty c\u00f3 ng\u00e2n s\u00e1ch.<\/p>\n

Ng\u00e2n s\u00e1ch t\u1ed5ng chia bao nhi\u00eau cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi lu\u00f4n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn. C\u00e1c brand manager x\u00e0i 100 tri\u1ec7u\/th\u00e1ng v\u1eabn c\u00f3 s\u1ed1 report t\u1eadn r\u0103ng m\u1ed7i ng\u00e0y, c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o OOH d\u00f9 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0ng kh\u00f3 ch\u1ee9ng minh, \u0111\u00f4i khi ra quy\u1ebft \u0111\u1ecbnh c\u0169ng l\u00e0 s\u1ef1 d\u0169ng c\u1ea3m. N\u1ebfu b\u1ea1n ch\u01b0a r\u00f5 n\u00ean d\u00f9ng bao nhi\u00eau th\u00ec t\u1eeb 10-30% l\u00e0 m\u1ed9t con s\u1ed1 an to\u00e0n.<\/p>\n

Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c k\u00eanh nh\u01b0 th\u1ebf n\u00e0o l\u00e0 quy\u1ebft \u0111\u1ecbnh cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch. M\u1ed9t g\u1ee3i \u00fd l\u00e0 brand m\u1edbi n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn s\u1ed1 \u0111\u00f4ng, brand \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft c\u1ea7n truy\u1ec1n \u0111\u1ea1t c\u00e1c \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m hay ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 nhi\u1ec1u h\u01a1n cho c\u00e1c h\u00ecnh th\u1ee9c LCD\/DF, ph\u00e2n b\u1ed5 chi ph\u00ed cho qu\u1ea3ng c\u00e1o taxi lu\u00f4n kh\u00f4ng th\u1eeba v\u00ec t\u00ednh c\u01a1 \u0111\u1ed9ng cho n\u00f3.<\/p>\n

    \n
  • Nh\u00e3n h\u00e0ng ch\u1ec9 mu\u1ed1n Brand Awareness t\u0103ng \u0111\u1ed9 ph\u1ee7 v\u00e0 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u: c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng v\u00e0 c\u00f3 th\u1ec3 thay th\u1ebf m\u00e0n h\u00ecnh LED. Qua \u0111\u00f3, t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn (reach), v\u00e0 nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng khi l\u1ef1a ch\u1ecdn mua h\u00e0ng. K\u00eanh qu\u1ea3ng c\u00e1o taxi c\u0169ng kh\u00f4ng bao gi\u1edd l\u00e0 th\u1eeba.<\/li>\n
  • Nh\u00e3n h\u00e0ng mu\u1ed1n truy\u1ec1n th\u00f4ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR c\u1ee7a m\u00ecnh ho\u1eb7c sinh nh\u1eadt c\u00e1c idol: v\u00ec \u0111\u1eb7c t\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 ng\u1eafn h\u1ea1n, \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft th\u00ec s\u1ebd c\u00e0ng t\u1ed1t n\u00ean nh\u00e3n h\u00e0ng th\u01b0\u1eddng s\u1ebd ch\u1ecdn c\u00e1c k\u00eanh ng\u1eafn h\u1ea1n nh\u01b0 led ngo\u00e0i tr\u1eddi k\u1ebft h\u1ee3p v\u1edbi \u0111i b\u00e0i PR tr\u00ean c\u00e1c b\u00e1o v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i thay v\u00ec \u0111i d\u00e0i. Khi k\u1ebft h\u1ee3p trong th\u1eddi gian ng\u1eafn s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng \u0111\u1ed3ng lo\u1ea1t d\u00f9 l\u00e1i xe ra ngo\u00e0i hay \u1edf nh\u00e0 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec1u th\u1ea5y.<\/li>\n
  • Nh\u00e3n h\u00e0ng mu\u1ed1n launching s\u1ea3n ph\u1ea9m: \u0111i LED tr\u00ean c\u00e1c v\u1ecb tr\u00ed kh\u1ee7ng, LED full t\u00f2a nh\u00e0, bus roadshow \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch th\u1eadt ho\u00e0nh tr\u00e1ng c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t.<\/li>\n
  • Nh\u00e3n h\u00e0ng mu\u1ed1n \u0111\u01b0a qu\u1ea3ng c\u00e1o cho t\u1eebng khu v\u1ef1c: ch\u1ecdn c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng qu\u1ed1c l\u1ed9 \u0111i b\u1ea3ng l\u1edbn l\u00e0 l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m.<\/li>\n
  • Kh\u00e1ch h\u00e0ng mu\u1ed1n b\u00e1n h\u00e0ng: \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, k\u1ebft h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u00e1c \u0111\u1ea1i l\u00fd l\u00e0 l\u1ef1a ch\u1ecdn r\u1ea5t th\u00f4ng minh v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/li>\n<\/ul>\n

    V\u00ed d\u1ee5: Ch\u00fang ta c\u00f3 ng\u00e2n s\u00e1ch 7,000,000,000\u0111 mu\u1ed1n ch\u1ea1y 09 th\u00e1ng t\u1ea1i H\u1ed3 Ch\u00ed Minh, mu\u1ed1n c\u1ea3 th\u1ecb tr\u01b0\u1eddng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch ch\u00fang ta mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi t\u00f2 m\u00f2 v\u1ec1 nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 trong 09 th\u00e1ng \u0111\u00f3 s\u1ebd c\u00f3 1 s\u1ef1 ki\u1ec7n di\u1ec5n ra li\u00ean t\u1ee5c trong v\u00f2ng 03 th\u00e1ng. Qua nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3 ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng k\u00eanh nh\u01b0 bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng, m\u00e0n h\u00ecnh LED ngo\u00e0i tr\u1eddi, d\u00e1n xe bus, digital signage b\u00ean trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. Sau khi c\u00f3 c\u00e1c k\u00eanh c\u1ee5 th\u1ec3 ch\u00fang ta \u0111\u1ec1 xu\u1ea5t v\u1edbi nh\u00e3n h\u00e0ng, nh\u00e3n h\u00e0ng xem qua v\u00e0 mu\u1ed1n ch\u00fang ta t\u1eadp trung v\u00e0o led ngo\u00e0i tr\u1eddi v\u00e0 ph\u1ee5 l\u00e0 2 k\u00eanh c\u00f2n l\u1ea1i l\u00e0 k\u00eanh ph\u1ee5, ng\u00e2n s\u00e1ch l\u1ea7n l\u01b0\u1ee3t l\u00e0 60% cho m\u00e0n h\u00ecnh LED, 15% cho xe bus, 25% cho c\u00e1c Digital Signage b\u00ean trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

    Sau \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch minh ho\u1ea1 v\u1ec1 vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 s\u1eed d\u1ee5ng k\u00eanh qu\u1ea3ng c\u00e1o theo 02 giai \u0111o\u1ea1n chung ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n xen k\u1ebd nhau di\u1ec5n ra trong 09 th\u00e1ng nh\u1ea7m ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd ch\u1ecdn 03 k\u00eanh g\u1ed3m 2 k\u00eanh ng\u1eafn h\u1ea1n v\u00e0 m\u1ed9t k\u00eanh n\u1ec1n d\u00e0i h\u1ea1n.<\/span><\/p>\n

    \"\"<\/b><\/p>\n

    Di\u1ec5n gi\u1ea3i:<\/b> qua k\u1ebf ho\u1ea1ch tr\u00ean ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c chia ra th\u00e0nh 02 ph\u1ea7n g\u1ed3m d\u00e0i h\u1ea1n chi\u1ebfm 70% ng\u00e2n s\u00e1ch v\u00e0 ta ch\u1ecdn l\u00e0 qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng, bi\u1ec3n b\u1ea3ng s\u1ebd ch\u1ea1y xuy\u00ean su\u1ed1t l\u00e0m n\u1ec1n cho c\u00e1c k\u00eanh ng\u1eafn h\u1ea1n kh\u00e1c nh\u1eb1m t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 v\u1edbi vi\u1ec7c t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n n\u00e0y s\u1ebd k\u00e9o theo t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp x\u00fac nh\u00ecn th\u1ea5y nh\u00e3n h\u00e0ng c\u1ee7a ch\u00fang ta v\u00e0 v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n xuy\u00ean su\u1ed1t 09 th\u00e1ng n\u00e0y s\u1ebd t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta m\u1ed9t s\u1ef1 th\u00e2n quen d\u1eabn nhu c\u1ea7u mu\u1ed1n mua v\u00e0 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m. V\u00e0 k\u00eanh ng\u1eafn h\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng 30% c\u00f2n l\u1ea1i tr\u00ean t\u1ed5ng ng\u00e2n s\u00e1ch, t\u1ea1i \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y h\u1ecd chia th\u00e0nh 02 k\u00eanh c\u1edd ph\u01b0\u1edbn v\u00e0 led ngo\u00e0i tr\u1eddi, \u0111\u1ed1i v\u1edbi c\u1edd ph\u01b0\u1edbn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ea1y tr\u01b0\u1edbc khi chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u\u00a0 c\u1ee5 th\u1ec3 l\u00e0 14 ng\u00e0y v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta m\u1ed9t s\u1ef1 t\u00f2 m\u00f2 v\u00e0 mu\u1ed1n bi\u1ebft n\u00f3 l\u00e0 g\u00ec? sau khi k\u1ebft th\u00fac 14 ng\u00e0y \u0111\u00f3 ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o chi\u1ebfn d\u1ecbch v\u1edbi t\u1ea5m n\u1ec1n c\u00f3 s\u1eb5n l\u00e0 bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng, sau khi xu\u1ea5t hi\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c 03 th\u00e1ng \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o cho kh\u00e1ch h\u00e0ng m\u1ed9t nhu c\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 mua s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, t\u1ea1i \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 tung c\u00e1c promotion m\u00e0 ch\u00fang ta \u0111\u00e3 chu\u1ea9n b\u1ecb t\u1eeb tr\u01b0\u1edbc nh\u1eb1m push cho trade team b\u00e1n h\u00e0ng v\u1edbi h\u00e0ng lo\u1ea1t gi\u1ea3m gi\u00e1 di\u1ec5n ra trong v\u00f2ng 03 th\u00e1ng, sau khi k\u1ebft th\u00fac ch\u01b0\u01a1ng tr\u00ecnh ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u01a1 b\u1ea3n v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bi\u1ec3n b\u1ea3ng trong 06 th\u00e1ng c\u00f2n l\u1ea1i ho\u1eb7c 03 th\u00e1ng c\u00f2n l\u1ea1i ch\u00fang ta c\u00f3 th\u1ec3 quay \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u1edbi n\u1ed9i dung ti\u1ebfp t\u1ee5c l\u00e0 push cho trade team b\u00e1n h\u00e0ng.<\/span><\/p>\n

    Vi\u1ec7c c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o r\u1ea5t quan tr\u1ecdng, n\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00fang ta t\u1ed1i \u01b0u chi ph\u00ed m\u00e0 nh\u00e3n h\u00e0ng ph\u1ea3i b\u1ecf ra v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ea3 chi\u1ebfn d\u1ecbch, h\u00e3y th\u1eadt s\u1ef1 quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/span><\/p>\n

    3. Timeline chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

    H\u00e3y nh\u1edb vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u b\u1ed9 ph\u1eadn trong \u0111\u00f3 c\u00f3 Ban gi\u00e1m \u0111\u1ed1c, Ph\u00f2ng thi\u1ebft k\u1ebf, Ph\u00f2ng mua h\u00e0ng, Ph\u00f2ng k\u1ebf to\u00e1n,\u2026 v\u00e0 h\u00e3y tr\u00f9 b\u1ecb th\u1eddi gian c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y. Nh\u1eefng th\u1ea5t b\u1ea1i, tr\u1ec5 n\u1ea3i c\u1ee7a k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean nh\u1ea5t l\u00e0 g\u00ec:<\/p>\n

      \n
    • Ph\u1ea7n xin ng\u00e2n s\u00e1ch kh\u00f4ng k\u1ef9, t\u1edbi l\u00fac tri\u1ec3n khai b\u1ecb c\u1eaft gi\u1ea3m.<\/li>\n
    • Ph\u1ea7n thi\u1ebft k\u1ebf ch\u01b0a c\u00f3 s\u1eb5n, media \u0111\u00e3 chu\u1ea9n b\u1ecb nh\u01b0ng kh\u00f4ng ra \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, ho\u1eb7c thi\u1ebft k\u1ebf qu\u00e1 ph\u1ee9c t\u1ea1p media kh\u00f4ng ch\u1edd \u0111\u01b0\u1ee3c ph\u1ea3i \u0111\u1ed5i lo\u1ea1i h\u00ecnh \u0111\u1ed5i v\u1ecb tr\u00ed.<\/li>\n<\/ul>\n

      Ph\u1ea7n timeline b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac n\u00e0y ch\u00fang ta d\u1ef1a v\u00e0o mong mu\u1ed1n c\u1ee7a ph\u00eda nh\u00e3n h\u00e0ng h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u00ednh ch\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch. T\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n v\u00e0 nhi\u1ec1u k\u00eanh xen k\u1ebd nhau ch\u00fang ta c\u00f3 th\u1ec3 b\u00e0n b\u1ea1c, th\u1ea3o lu\u1eadn v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1ch k\u00eanh sao cho ph\u00f9 h\u1ee3p, li\u1ec1n m\u1ea1ch nh\u1ea5t. Th\u1ea3o lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t k\u00eanh n\u00e0o ch\u1ea1y tr\u01b0\u1edbc, k\u00eanh n\u00e0o ch\u1ea1y sau sao cho nh\u1ecbp nh\u00e0ng v\u00e0 kh\u00f4ng b\u1ecb nh\u00e0m ch\u00e1n.<\/p>\n

      V\u00ed d\u1ee5 nh\u01b0 Gojek h\u1ecd chia nh\u1ecf chi\u1ebfn d\u1ecbch th\u00e0nh 01 \u0111\u1ebfn 02 tu\u1ea7n nh\u1eb1m tung m\u00e3 gi\u1ea3m gi\u00e1 khi \u0111\u1eb7t giao h\u00e0ng, giao th\u1ee9c \u0103n. Ho\u1eb7c g\u1ea7n \u0111\u00e2y l\u00e0 Shopee, Lazada v\u1edbi tr\u00e0o l\u01b0u l\u00e0 gi\u1ea3m gi\u00e1 ho\u1eb7c free ship theo ng\u00e0y th\u00e1ng \u0111\u00f4i, gi\u1ea3m gi\u00e1 theo ng\u00e0y 15 h\u1eb1ng th\u00e1ng, v\u1edbi vi\u1ec7c thay \u0111\u1ed5i n\u1ed9i dung li\u00ean t\u1ee5c n\u1ebfu kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c \u0111\u00fang timeline th\u00ec chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n

      \"H\u00ecnh<\/b><\/p>\n

      \"\"<\/p>\n

      4. R\u00e0 so\u00e1t t\u1ed5ng th\u1ec3 & ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n<\/strong><\/h3>\n

      Vi\u1ec7c r\u00e0 so\u00e1t tuy nh\u1ecf nh\u01b0ng r\u1ea5t quan tr\u1ecdng, r\u00e0 so\u00e1t th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap ta ki\u1ec3m tra l\u1ea1i chi\u1ebfn d\u1ecbch di\u1ec5n ra \u0111\u00fang v\u1edbi timeline, \u0111\u00fang k\u00eanh m\u00e0 nh\u00e3n mong mu\u1ed1n hay kh\u00f4ng \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb.<\/p>\n

      V\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ki\u1ec3m tra ph\u1ea7n ng\u00e2n s\u00e1ch \u0111\u00e3 ph\u00e2n b\u1ed5 \u0111\u1ee7, \u0111\u00fang hay ch\u01b0a \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch di\u1ec5n ra m\u1ed9t c\u00e1ch tr\u01a1n tru. N\u1ebfu sau r\u00e0 so\u00e1t m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u00fang theo m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra th\u00ec ch\u00fang ta s\u1ebd b\u01b0\u1edbc v\u00e0o b\u01b0\u1edbc ho\u00e0n thi\u1ec7n x\u00e1c nh\u1eadn c\u00e1c th\u1ee7 t\u1ee5c nh\u01b0 n\u1ed9i dung qu\u1ea3ng c\u00e1o, c\u00e1c h\u1ed3 s\u01a1 li\u00ean quan xin ph\u00e9p, h\u1ee3p \u0111\u1ed3ng, timeline thanh to\u00e1n. Nh\u00e3n h\u00e0ng x\u00e1c nh\u1eadn \u0111\u1ed3ng \u00fd, ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n \u0111\u00fang nh\u01b0 th\u1ecfa thu\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

      5. Qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh<\/strong><\/h3>\n

      Sau khi h\u1ec7 th\u1ed1ng l\u1ea1i c\u00e1c b\u01b0\u1edbc tr\u00ean, ch\u00fang ta b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o chi\u1ebfn d\u1ecbch, th\u00f4ng th\u01b0\u1eddng ch\u00fang ta s\u1ebd m\u1ea5t t\u1eeb 03 – 05 ng\u00e0y \u0111\u1ec3 c\u00e1c nh\u00e0 cung c\u1ea5p ho\u00e0n th\u00e0nh ph\u00e1t n\u1ed9i dung qu\u1ea3ng c\u00e1o t\u1ea1i v\u1ecb tr\u00ed v\u00e0 ch\u1ee5p \u1ea3nh, quay video b\u00e1o c\u00e1o. Ch\u00fang ta ph\u1ea3i ki\u1ec3m tra xem nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ef1c hi\u1ec7n \u0111\u00fang n\u1ed9i dung m\u00e0 ch\u00fang ta y\u00eau c\u1ea7u hay kh\u00f4ng?, th\u1eddi gian \u0111\u00fang hay kh\u00f4ng?, \u0111\u00fang v\u1ecb tr\u00ed hay kh\u00f4ng? Ch\u00fang ta c\u00f3 th\u1ec3 y\u00eau c\u1ea7u nh\u00e0 cung c\u1ea5p b\u1ed5 sung, c\u1eadp nh\u1eadt b\u00e1o c\u00e1o h\u1eb1ng tu\u1ea7n, h\u1eb1ng th\u00e1ng \u0111\u1ec3 \u0111\u1ea3o b\u1ea3o m\u1ecdi vi\u1ec7c di\u1ec5n ra \u0111\u1ec1u \u0111\u00fang nh\u01b0 \u0111\u00e3 tho\u1ea3 thu\u1eadn. N\u1ebfu c\u00f3 nh\u1eefng s\u1ef1 c\u1ed1 ngo\u00e0i \u00fd mu\u1ed1n hai b\u00ean c\u00f3 th\u1ec3 t\u1ea1m ng\u01b0ng ho\u1eb7c c\u00f9ng th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0a ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft c\u00f3 l\u1ee3i cho \u0111\u1ed1i b\u00ean.<\/p>\n

      6. B\u00e1o c\u00e1o nghi\u1ec7m thu<\/strong><\/h3>\n

      Ngo\u00e0i h\u00ecnh \u1ea3nh, video ra, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 chi\u1ebfn d\u1ecbch ch\u00fang ta ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau nh\u01b0 bao nhi\u00eau l\u01b0\u1ee3t nh\u00ecn th\u1ea5y v\u00e0 gi\u00e1 m\u1ed9t l\u01b0\u1ee3t nh\u00ecn l\u00e0 bao nhi\u00eau? N\u1ebfu l\u00e0 05 \u2013 10 n\u0103m tr\u01b0\u1edbc t\u1ea1i Vi\u1ec7t Nam s\u1ebd r\u1ea5t kh\u00f3 tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c, nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y nhi\u1ec1u \u0111\u01a1n v\u1ecb \u0111\u1ea3m nh\u1eadn tr\u00e1ch nhi\u1ec7m b\u00e1o c\u00e1o chi ti\u1ebft nh\u01b0ng n\u1ed5i b\u1eadt l\u00e0 COMPASS TECH, h\u1ecd \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 Camera AI l\u1eafp \u0111\u1eb7t t\u1ea1i v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o trong su\u1ed1t th\u1eddi gian chi\u1ebfn d\u1ecbch di\u1ec5n ra v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 ph\u00e2n t\u00edch nh\u1eb1m \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

      \"license

      License c\u1ee7a compass tech cung c\u1ea5p<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      I. L\u1eacP K\u1ebe HO\u1ea0CH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI 1. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7 Market research lu\u00f4n l\u00e0 kh\u00f4ng th…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7906","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"\nL\u1eacP K\u1ebe HO\u1ea0CH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7. L\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau. 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