{"id":7889,"date":"2021-09-29T13:16:46","date_gmt":"2021-09-29T06:16:46","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7889"},"modified":"2021-10-08T16:56:00","modified_gmt":"2021-10-08T09:56:00","slug":"khai-niem-va-vai-tro-cua-nganh-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/khai-niem-va-vai-tro-cua-nganh-quang-cao-ngoai-troi.html","title":{"rendered":"KH\u00c1I NI\u1ec6M V\u00c0 VAI TR\u00d2 C\u1ee6A NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"},"content":{"rendered":"
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  1. \n

    Kh\u00e1i ni\u1ec7m q<\/strong>u\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, qu\u1ea3ng c\u00e1o OOH<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u0110i\u1ec1u kh\u00e1 bu\u1ed3n \u0111\u1ea7u ti\u00ean l\u00e0 t\u1eeb qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang \u0111\u01b0\u1ee3c d\u1ecbch sai t\u1eeb ti\u1ebfng n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh \u0111i sau n\u00f3.<\/p>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c d\u1ecbch ra t\u1eeb OOH Advertising, t\u1ee9c Out Of Home (outdoor advertising), ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display) kh\u00f4ng ph\u1ea3i TV c\u1ee7a gia \u0111\u00ecnh b\u1ea1n g\u1ed3m ngo\u00e0i \u0111\u01b0\u1eddng, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, s\u00e2n bay, r\u1ea1p chi\u1ebfu phim, qu\u00e1n caf\u00e9,\u2026. Out Of Home m\u00e0 d\u1ecbch ra ngo\u00e0i tr\u1eddi l\u00e0 sai v\u1ec1 ng\u1eef ngh\u0129a, \u0111\u00fang ra ph\u1ea3i d\u1ecbch l\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i \u201cNH\u00c0\u201d. Thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c d\u1ecbch sai n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ea3 trong Lu\u1eadt qu\u1ea3ng c\u00e1o k\u00e9o theo nhi\u1ec1u v\u1ea5n \u0111\u1ec1 nh\u01b0 quy \u0111\u1ecbnh cho qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng th\u00ec ch\u1eb7t con ru\u1ed3i bay kh\u00f4ng l\u1ecdt, trong khi qu\u1ea3ng c\u00e1o LCD\/DF, r\u1ea1p chi\u1ebfu phim, tablet th\u00ec bu\u00f4ng l\u1ecfng, trong khi x\u00e9t v\u1ec1 doanh s\u1ed1 th\u00ec nh\u1eefng c\u00f4ng ty c\u00f3 doanh s\u1ed1 l\u1edbn nh\u1ea5t v\u1ec1 qu\u1ea3ng c\u00e1o OOH kh\u00f4ng h\u1ec1 s\u1edf h\u1eefu b\u1ea3ng qu\u1ea3ng c\u00e1o n\u00e0o ngo\u00e0i \u0111\u01b0\u1eddng.<\/p>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Nh\u01b0ng d\u1ecbch nh\u01b0 th\u1ebf th\u00ec k\u00e9m sang, c\u00f3 v\u1ebb th\u1ebf, n\u00ean ch\u00fang ta h\u00e3y g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o OOH, ph\u00e1t \u00e2m theo ti\u1ebfng anh l\u00e0 \u201cau \u00f3p h\u00f4m\u201d. Khi \u0111\u00f3, ch\u00fang ta s\u1ebd th\u1ea5y ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00e0y r\u1ed9ng l\u1edbn nhi\u1ec1u lo\u1ea1i h\u00ecnh, v\u00e0 c\u00f3 nhi\u1ec1u c\u00e1i hay ho c\u00e1ch t\u00e2n.<\/p>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Tuy nhi\u00ean, \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp c\u1eadn d\u1ea7n, trong quy\u1ec3n s\u00e1ch n\u00e0y t\u00f4i s\u1eed d\u1ee5ng song song c\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u1edbi ngh\u0129a r\u1ed9ng, v\u00e0 c\u1ea3 qu\u1ea3ng c\u00e1o OOH, hy v\u1ecdng m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u00fang t\u1eeb qu\u1ea3ng c\u00e1o OOH, c\u00f2n n\u1ebfu d\u00f9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00ec \u0111ang hi\u1ec3u theo ngh\u0129a r\u1ed9ng, kh\u00f4ng ph\u1ea3i ngh\u0129a h\u1eb9p l\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i \u0111\u01b0\u1eddng ph\u1ed1 nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi.<\/p>\n

    \"Cover

    Cover Facebook c\u1ee7a C\u00e2u l\u1ea1c b\u1ed9 OOHClub cho ch\u00fang ta c\u00e1i nh\u00ecn r\u1ed9ng v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c ch\u01b0a t\u1eebng xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam.<\/p><\/div>\n

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    1. \n

      C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a q<\/strong>u\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi <\/strong><\/h2>\n<\/li>\n<\/ol>\n

      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0 h\u00ecnh tr\u00ean r\u1ea5t nhi\u1ec1u ch\u1ee7ng lo\u1ea1i, v\u00e0 li\u00ean t\u1ee5c cho ra m\u1eaft c\u00e1c lo\u1ea1i h\u00ecnh m\u1edbi. Nh\u01b0ng c\u00f3 th\u1ec3 t\u00f3m g\u1ecdn trong c\u00e1c h\u00ecnh th\u1ee9c, theo v\u1ecb tr\u00ed v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n nh\u01b0 sau:<\/p>\n

        \n
      1. Qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng t\u1ea5m l\u1edbn: g\u1ed3m bi\u1ec3n \u1ed1p t\u01b0\u1eddng (pano), v\u00e0 bi\u1ec3n tr\u1ee5 (unipole). Di\u1ec7n t\u00edch qu\u1ea3ng c\u00e1o th\u1ed1i thi\u1ec3u t\u1eeb 40m2<\/li>\n
      2. Qu\u1ea3ng c\u00e1o bi\u1ec3n nh\u1ecf (street furniture): g\u1ed3m c\u00e1c bi\u1ec3n nh\u1ecf l\u1ec1 \u0111\u01b0\u1eddng, tr\u1ee5 \u0111i\u1ec7n tho\u1ea1i, tr\u1ea1m xe bu\u00fdt,\u2026<\/li>\n
      3. Qu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n (transit): m\u00e1y bay, xe bu\u00fdt, taxi, xe \u0111\u01b0\u1eddng d\u00e0i,…<\/li>\n
      4. Qu\u1ea3ng c\u00e1o led ngo\u00e0i tr\u1eddi<\/li>\n
      5. Qu\u1ea3ng c\u00e1o LCD\/m\u00e0n h\u00ecnh thang m\u00e1y<\/li>\n
      6. Qu\u1ea3ng c\u00e1o OOH kh\u00e1c: nh\u01b0 r\u1ea1p chi\u1ebfu phim, m\u00e0n h\u00ecnh qu\u00e1n caf\u00e9, m\u00e0n h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i roadshow, tablet trong xe m\u00e1y, qu\u1ea3ng c\u00e1o tr\u00ean xe m\u00e1y,\u2026.<\/li>\n<\/ol>\n
        \"T\u1ed5ng

        T\u1ed5ng k\u1ec3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o t\u1ea1i Tp.HCM n\u0103m 2021<\/p><\/div>\n

        \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Tuy nhi\u00ean, \u0111\u1ee9ng v\u1ec1 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh v\u00e0 nguy\u00ean l\u00fd th\u1ec3 hi\u1ec7n qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ph\u00e2n th\u00e0nh qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed ngo\u00e0i tr\u1eddi DOOH (Digital OOH) g\u1ed3m m\u00e0n h\u00ecnh led ngo\u00e0i tr\u1eddi, LCD\/DF, tablet,\u2026 v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u0103ng b\u1ea1t. \u0110\u1ee9ng v\u1ec1 c\u00e1ch chi\u1ebfu s\u00e1ng, c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i qu\u1ea3ng c\u00e1o chi\u1ebfu s\u00e1ng ngo\u00e0i nh\u01b0 bi\u1ec3n b\u1ea3ng, v\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfu s\u00e1ng trong nh\u01b0 h\u1ed9p \u0111\u00e8n.<\/p>\n

        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u00f3 truy\u1ec1n th\u1ed1ng l\u00e2u \u0111\u1eddi nh\u1ea5t t\u1ea5t nhi\u00ean l\u00e0 qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng, c\u00f2n \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o DOOH.<\/p>\n

          \n
        1. \n

          Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h2>\n<\/li>\n<\/ol>\n

          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Theo TNS, c\u00f3 \u0111\u1ebfn 80% d\u00e2n s\u1ed1 Tp.HCM th\u00edch \u0111i l\u1ea1i ngo\u00e0i \u0111\u01b0\u1eddng, ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a Vi\u1ec7t Nam ch\u01b0a bao gi\u1edd \u0111i xu\u1ed1ng v\u1ec1 t\u1ef7 tr\u1ecdng trong ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00f3i chung, ch\u01b0a t\u00ednh \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n GDP chung c\u1ee7a Vi\u1ec7t Nam. Theo GroupM, \u201cQu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) l\u00e0 m\u1ea3ng duy nh\u1ea5t c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c GroupM c\u00f4ng nh\u1eadn, trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng hi\u1ec7n nay \u0111\u00e3 tr\u1edf n\u00ean s\u1ed1 ho\u00e1\u201d.<\/p>\n

          \"b\u00e1o

          M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a GroupM cho th\u1ea5y doanh s\u1ed1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang gi\u1eef nguy\u00ean, trong khi nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00e1c t\u1ee5t gi\u1ea3m doanh s\u1ed1 m\u1ea1nh<\/p><\/div>\n

          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u1ec1 doanh s\u1ed1 ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam hi\u1ec7n kh\u00f4ng c\u00f3 th\u1ed1ng k\u00ea, t\u00f4i d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 ng\u00e0nh qu\u1ea3ng c\u00e1o chung c\u1ee7a Vi\u1ec7t Nam kho\u1ea3ng 1,2-1,5 t\u1ef7 USD\/n\u0103m, trong \u0111\u00f3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi chi\u1ebfm 10-20% doanh s\u1ed1. Tuy nhi\u00ean, b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p c\u1ed9ng doanh s\u1ed1 top 50 th\u1ecb tr\u01b0\u1eddng t\u00f4i \u0111\u00e3 th\u1ea5y v\u01b0\u1ee3t 200 tri\u1ec7u USD, \u0111o \u0111\u00f3 ph\u00e1n \u0111o\u00e1n quy m\u00f4 ng\u00e0nh kho\u1ea3ng 250-300 tri\u1ec7u USD.<\/p>\n

          \"M\u1ed9t

          M\u1ed9t bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c ng\u00e0nh, cho th\u1ea5y ng\u00e0nh qu\u1ea3ng c\u00e1o digital v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang t\u0103ng tr\u01b0\u1edfng.<\/p><\/div>\n

          \u00a0 \u00a0 \u00a0 \u00a0 \u0110\u1eb7c bi\u1ec7t, trong qu\u1ea3ng c\u00e1o OOH th\u00ec DOOH t\u0103ng trung b\u00ecnh 16%\/n\u0103m \u1edf t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng. T\u1ef7 tr\u1ecdng doanh thu D-OOH t\u1ea1i Anh v\u00e0 \u00dac chi\u1ebfm 50%, Th\u00e1i Lan chi\u1ebfm 35% so v\u1edbi T\u1ed5ng Doanh thu OOH. Magna v\u00e0 IPG Mediabrands nh\u1eadn \u0111\u1ecbnh: \u201c30% s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a D-OOH n\u00e2ng \u0111\u1ee1 to\u00e0n b\u1ed9 tr\u01b0\u1eddng OOH\u201d.<\/p>\n

          \u00a0 \u00a0 \u00a0 \u00a0 \u00a0T\u00f3m l\u1ea1i, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed tr\u00ean 30 n\u0103m t\u1ea1i Vi\u1ec7t Nam, v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t ng\u00e0nh \u0111ang ph\u00e1t tri\u1ec3n c\u1ea3 v\u1ec1 lo\u1ea1i h\u00ecnh l\u1eabn doanh s\u1ed1. V\u00e0 d\u1ef1 \u0111o\u00e1n n\u1ebfu n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam c\u00f2n t\u0103ng tr\u01b0\u1edfng, th\u00ec ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd c\u00f2n song h\u00e0nh ph\u00e1t tri\u1ec3n ti\u1ebfp t\u1ee5c.<\/p>\n

            \n
          1. \n

            Vai tr\u00f2 <\/strong>c\u1ee7a ng\u00e0nh <\/strong>qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/strong><\/h2>\n<\/li>\n<\/ol>\n

            \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 C\u00f3 l\u1ebd t\u00f4i l\u00e0 ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean nh\u1ea5t tranh c\u00e3i v\u1edbi gi\u1edbi qu\u1ea3ng c\u00e1o online v\u1ec1 vai tr\u00f2 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. \u0110\u1ebfn nay r\u1ea5t bu\u1ed3n, nhi\u1ec1u marketer tr\u1ebb v\u1eabn cho r\u1eb1ng \u0111\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u1ed1t ti\u1ec1n c\u1ee7a nh\u00e0 gi\u00e0u, th\u1eadm ch\u00ed c\u00f2n c\u00f3 nh\u1eefng b\u1ea1n l\u00e0m video Youtube v\u1edbi ti\u00eau \u0111\u1ec1 ki\u1ec3u \u201cB\u1ecf qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 h\u00e3y qu\u1ea3ng c\u00e1o tr\u00ean Google\u201d. C\u00f3 l\u1ebd \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n l\u1edbn c\u1ee7a l\u00fd do khi so\u1ea1n quy\u1ec3n s\u00e1ch n\u00e0y.<\/p>\n

            \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0H\u00e3y nh\u1edb, th\u1eddi \u0111\u1ea1i ng\u00e0y nay kh\u00f4ng c\u00f3 th\u1ee9 media l\u00e0 vua, kh\u00e1ch h\u00e0ng th\u00ec ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 nghi ng\u1edd qu\u1ea3ng c\u00e1o h\u01a1n, v\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn ban \u0111\u1ea7u cho \u0111\u1ebfn l\u00fac m\u00f3c v\u00ed ra tr\u1ea3 l\u00e0 c\u1ef1c k\u1ef3 ziczac, \u0111i qua nhi\u1ec1u ti\u1ebfp \u0111i\u1ec3m. \u1ede \u0111\u00f3, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, c\u0169ng nh\u01b0 qu\u1ea3ng c\u00e1o TV t\u1ea1o ra \u0111\u1ed9 tin t\u01b0\u1edfng \u201ctrust\u201d, t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u201cmass\u201d, d\u00f9 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 c\u1ed1 t\u00ecnh hay v\u00f4 t\u00ecnh nh\u00ecn v\u00e0o v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n

            \"\"\"\"<\/p>\n

            Th\u1eadt v\u1eady, m\u1ed9t nhi\u1ec1u nghi\u00ean c\u1ee9u qu\u1ea3ng c\u00e1o bi\u1ec3n b\u1ea3ng c\u00f3 \u0111\u1ed9 tin c\u1eady \u0111\u1ee9ng th\u1ee9 hai, ch\u1ec9 sau radio.<\/p>\n

            \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Khi b\u1ea1n ch\u1ea1y k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, m\u1ed9t v\u1ecb tr\u00ed b\u1ea3ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m ng\u00e0n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\/ng\u00e0y v\u1edbi chi ph\u00ed ch\u1ec9 v\u00e0i tri\u1ec7u \u0111\u1ed3ng\/ng\u00e0y. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng g\u1eb7p l\u1ea1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf c\u00e1c k\u00eanh kh\u00e1c, ho\u1eb7c t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, v\u00e0 v\u00ec h\u1ecd \u0111\u00e3 c\u00f3 c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m n\u00ean ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i kh\u00e1c.<\/p>\n

            \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua m\u1ed9t c\u0103n h\u1ed9 khi n\u00f3 c\u00f2n l\u00e0 tr\u00ean gi\u1ea5y, ho\u1eb7c mua m\u1ed9t lo\u1ea1i m\u1ef9 ph\u1ea9m cho l\u00e0n da c\u1ee7a h\u1ecd d\u00f9 h\u1ecd kh\u00f4ng hi\u1ec3u g\u00ec v\u1ec1 th\u00e0nh ph\u1ea7n, th\u00ec r\u00f5 r\u00e0ng ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u h\u1ecd mua \u0111\u00f4i khi \u0111i tr\u01b0\u1edbc y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3. \u0110\u00f3 l\u00e0 l\u00fd do m\u1ed9t c\u1eb7p b\u1ea3ng \u0111\u1eb9p ngay ch\u00e2n c\u1ea7u S\u00e0i G\u00f2n c\u00f3 th\u1ec3 ti\u00eau t\u1ed1n c\u1ee7a nh\u00e3n h\u00e0ng r\u1ea5t nhi\u1ec1u ti\u1ec1n, nh\u01b0ng d\u00e1m ch\u1eafc v\u1edbi b\u1ea1n l\u00e0 ai \u0111i ngang nh\u00ecn v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u0169ng ph\u1ea3i tr\u1ea7m tr\u1ed3, v\u00e0 h\u00f4m sau ch\u1ecdn d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 cho d\u00f9 cao h\u01a1n gi\u00e1 th\u1ecb tr\u01b0\u1eddng m\u1ed9t t\u00ed h\u1ecd c\u0169ng s\u1ebd t\u1eb7c l\u01b0\u1ee1i m\u00f3c v\u00ed v\u00ec \u0111\u1ed9 t\u00edn nhi\u1ec7m d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 N\u1ebfu n\u00f3i v\u1ec1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o online ch\u1eafc kh\u00f4ng b\u00ean n\u00e0o b\u1eb1ng nh\u1eefng c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn. H\u00e3y \u0111\u1ec3 \u00fd top nh\u00e3n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam nh\u01b0 Shopee, Lazada g\u1ea7n nh\u01b0 ch\u1ea1y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi li\u00ean t\u1ee5c. L\u00fd do l\u00e0 ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u1ed7i ng\u00e0y v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh sales, h\u1ecd c\u00f2n t\u00ecm th\u1ea5y m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i nh\u01b0ng ch\u01b0a ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u v\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0ng c\u00f3 nhi\u1ec1u ti\u1ec1n, v\u00e0 khi ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf h\u1ecd th\u1ea5y s\u1ed1 t\u0103ng, d\u00f9 vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u01b0a r\u00f5 r\u00e0ng.<\/p>\n

            \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 T\u00f3m l\u1ea1i, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 ch\u01b0a c\u00f3 con s\u1ed1, nh\u01b0ng v\u1edbi th\u1ef1c t\u1ebf \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 trong t\u1ed5ng quan c\u00e1c lo\u1ea1i h\u00ecnh media. Cho \u0111\u1ebfn ng\u00e0y n\u00e0o m\u00e0 d\u00e2n Vi\u1ec7t Nam c\u00f2n di chuy\u1ec3n ch\u00ednh b\u1eb1ng xe m\u00e1y, th\u00ec c\u00f3 l\u1ebd ng\u00e0nh bi\u1ec3n b\u1ea3ng v\u1eabn c\u00f2n \u0111\u1ea5t s\u1ed1ng v\u00e0 ph\u00e1t tri\u1ec3n. C\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 nhi\u1ec1u g\u00f3i ch\u1ec9 t\u1eeb \u201cv\u00e0i m\u01b0\u01a1i tri\u1ec7u\u201d cho kh\u00e1ch h\u00e0ng, c\u00e1c ch\u1ee7 led \u0111\u00e3 cung c\u1ea5p c\u00e1c g\u00f3i \u201cm\u1ed9t ng\u00e0y c\u0169ng ch\u1ea1y\u201d, cho n\u00ean trong \u0111\u1ee3t ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch s\u1eafp t\u1edbi, b\u1ea1n h\u00e3y m\u1ea1nh d\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch cho ng\u00e0nh qu\u1ea3ng c\u00e1o v\u1ed1n ch\u1ec9 d\u00e0nh cho \u201ccon nh\u00e0 gi\u00e0u\u201d n\u00e0y nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Kh\u00e1i ni\u1ec7m qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, qu\u1ea3ng c\u00e1o OOH \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u0110i\u1ec1u kh\u00e1 bu\u1ed3n \u0111\u1ea7u ti\u00ean l\u00e0 t\u1eeb qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111an…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58,55],"class_list":["post-7889","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","tag-ooh","category-56","description-off"],"acf":[],"yoast_head":"\nKh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/title>\n<meta name=\"description\" content=\"Kh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi gi\u00fap kh\u00e1ch 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