{"id":14046,"date":"2023-05-24T14:31:35","date_gmt":"2023-05-24T07:31:35","guid":{"rendered":"https:\/\/shojiki.vn\/?p=14046"},"modified":"2023-05-24T14:31:37","modified_gmt":"2023-05-24T07:31:37","slug":"marketing-online-to-offline-o2o-nhung-trao-luu-moi-nhat-tren-the-gioi-va-viet-nam","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/marketing-online-to-offline-o2o-nhung-trao-luu-moi-nhat-tren-the-gioi-va-viet-nam.html","title":{"rendered":"Marketing Online to Offline (O2O) – Nh\u1eefng tr\u00e0o l\u01b0u\u00a0 m\u1edbi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam<\/strong>"},"content":{"rendered":"\n

Marketing Online to Offline (O2O) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ebft h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n c\u1ea7u v\u00e0 c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n

Tr\u00ean th\u1ebf gi\u1edbi, O2O marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi OOH-DOOH, sau \u0111\u00f3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng, nh\u00e0 h\u00e0ng, s\u1ef1 ki\u1ec7n ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp. Vi\u1ec7c n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u1ec1n m\u1ea1ch.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u00e0o l\u01b0u m\u1edbi nh\u1ea5t v\u1ec1 O2O tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam:<\/span><\/p>\n

    \n
  1. Omnichannel Integration: Vi\u1ec7c k\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1ea1o ra c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p, cho ph\u00e9p kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i linh ho\u1ea1t gi\u1eefa mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n
  2. Social Commerce: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra m\u00f4 h\u00ecnh kinh doanh m\u1edbi, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c b\u00e0i vi\u1ebft, qu\u1ea3ng c\u00e1o ho\u1eb7c trang c\u1eeda h\u00e0ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, v\u00e0 WeChat.<\/span><\/li>\n
  3. Mobile Payment: Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng thanh to\u00e1n di \u0111\u1ed9ng nh\u01b0 Apple Pay, Google Pay v\u00e0 c\u00e1c v\u00ed \u0111i\u1ec7n t\u1eed \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 thu\u1eadn ti\u1ec7n h\u00f3a qu\u00e1 tr\u00ecnh thanh to\u00e1n v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn li\u1ec1n m\u1ea1ch h\u01a1n.<\/span><\/li>\n
  4. Augmented Reality (AR) v\u00e0 Virtual Reality (VR): AR v\u00e0 VR \u0111\u00e3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u1edbi v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1eadm ch\u00ed mua h\u00e0ng t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 thi\u1ebft b\u1ecb AR\/VR.<\/span><\/li>\n
  5. Location-Based Marketing: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ecba l\u00fd v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm m\u1ee5c ti\u00eau cho kh\u00e1ch h\u00e0ng trong khu v\u1ef1c g\u1ea7n c\u1eeda h\u00e0ng v\u1eadt l\u00fd. C\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ol>\n

    \u1ede Vi\u1ec7t Nam, O2O marketing c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng, d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i tr\u00ed. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat h\u1ecd \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng, qu\u00e1n cafe ho\u1eb7c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a smartphone, O2O marketing t\u1ea1i Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook, Zalo, Shopee, v\u00e0 Lazada \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch h\u1ee3p gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp. C\u00e1c \u1ee9ng d\u1ee5ng thanh to\u00e1n di \u0111\u1ed9ng nh\u01b0 Momo, ZaloPay v\u00e0 ViettelPay c\u0169ng \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec7n l\u1ee3i h\u01a1n trong vi\u1ec7c thanh to\u00e1n.<\/span><\/p>\n

    C\u00e1c Brand l\u00e0m O2O + OOH marketing tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/p>\n

    C\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi \u0111ang th\u1ef1c hi\u1ec7n t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c O2O OOH (Online to Offline Out-of-Home). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/span><\/p>\n

    1. Starbucks: Starbucks \u0111\u00e3 s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng O2O OOH \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, sau \u0111\u00f3 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 nh\u1eadn \u0111\u1ed3 u\u1ed1ng m\u00e0 kh\u00f4ng c\u1ea7n x\u1ebfp h\u00e0ng. H\u1ecd c\u0169ng s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh digital trong c\u1eeda h\u00e0ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.\u00a0<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: nhahangso<\/span><\/i><\/p>\n

    2. Nike: Nike \u0111\u00e3 t\u1eadn d\u1ee5ng O2O OOH \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua \u1ee9ng d\u1ee5ng Nike+ v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao. H\u1ecd cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, t\u01b0 v\u1ea5n ch\u1ea1y b\u1ed9 v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng Nike g\u1ea7n nh\u1ea5t \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: base<\/span><\/i><\/p>\n

    3. Coca-Cola: Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng O2O OOH \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c trong c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao ho\u1eb7c n\u01a1i c\u00f4ng c\u1ed9ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi n\u1ed9i dung v\u00e0 nh\u1eadn qu\u00e0 t\u1eb7ng ho\u1eb7c \u01b0u \u0111\u00e3i t\u1eeb Coca-Cola. C\u00f3 th\u1ec3 n\u00f3i Coca-Cola l\u00e0 c\u00f4ng ty r\u1ea5t ch\u1ecbu kh\u00f3 v\u00e0 ch\u1ecbu chi \u0111\u1ec3 tri\u1ec3n khai cho c\u00e1c h\u00ecnh th\u1ee9c O2O m\u1edbi.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: internet<\/span><\/i><\/p>\n

    3. McDonald’s: McDonald’s \u0111\u00e3 s\u1eed d\u1ee5ng O2O OOH \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea3i \u1ee9ng d\u1ee5ng v\u00e0 nh\u1eadn c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, sau \u0111\u00f3 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: thegioididong<\/span><\/i><\/p>\n

    4. Walmart: Walmart \u0111\u00e3 tri\u1ec3n khai O2O OOH \u0111\u1ec3 k\u1ebft h\u1ee3p tr\u1ef1c ti\u1ebfp mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 giao h\u00e0ng trong ng\u00e0y.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: internet<\/span><\/i><\/p>\n

    \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi \u0111ang th\u00e0nh c\u00f4ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n O2O OOH. C\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

    C\u00e1c Brand l\u00e0m O2O + OOH marketing \u1edf Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u1edf Vi\u1ec7t Nam \u0111ang th\u1ef1c hi\u1ec7n t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c O2O (Online to Offline) k\u1ebft h\u1ee3p v\u1edbi OOH (Out-of-Home):<\/span><\/p>\n

    1. Grab: Grab l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c g\u1ecdi xe v\u00e0 giao h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. H\u1ecd s\u1eed d\u1ee5ng OOH advertising \u0111\u1ec3 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 tr\u1ea1m xe bu\u00fdt. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea3i \u1ee9ng d\u1ee5ng Grab v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn (nh\u1eadp m\u00e3 khuy\u1ebfn m\u00e3i) \u0111\u1ec3 \u0111\u1eb7t xe v\u00e0 \u0111\u1ed3 \u0103n, sau \u0111\u00f3 s\u1eed d\u1ee5ng n\u00f3 ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: internet<\/span><\/i><\/p>\n

    2. Vinmart: Vinmart l\u00e0 m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb c\u1ee7a T\u1eadp \u0111o\u00e0n Vingroup. H\u1ecd s\u1eed d\u1ee5ng OOH \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 \u01b0u \u0111\u00e3i tr\u1ef1c tuy\u1ebfn, sau \u0111\u00f3 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 mua s\u1eafm.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: Internet<\/span><\/i><\/p>\n

    3. MB Bank: l\u00e0 m\u1ed9t ng\u00e2n h\u00e0ng c\u1ee7a qu\u00e2n \u0111\u1ed9i. H\u1ecd s\u1eed d\u1ee5ng OOH advertising \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 scan QR Code \u0111\u1ec3 t\u1ea3i app v\u00e0 t\u1ea1o t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: Shojiki<\/span><\/i><\/p>\n

    4. Vingroup: Vingroup l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a ng\u00e0nh v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau nh\u01b0 Vinhomes, Vincom, Vinpearl v\u00e0 VinFast. H\u1ecd s\u1eed d\u1ee5ng OOH \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n, trung t\u00e2m mua s\u1eafm, khu du l\u1ecbch v\u00e0 \u00f4 t\u00f4. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 \u0111\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn, sau \u0111\u00f3 tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n

    \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf Vi\u1ec7t Nam \u0111ang th\u1ef1c hi\u1ec7n t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c O2O k\u1ebft h\u1ee3p v\u1edbi OOH. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111ang th\u1ef1c hi\u1ec7n O2O OOH \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    L\u00ean k\u1ebf ho\u1ea1ch k\u1ebft h\u1ee3p OOH-DOOH v\u1edbi c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o O2O performance ?<\/b><\/p>\n

    \u0110\u1ec3 t\u1ea1o hi\u1ec7u su\u1ea5t O2O (Online to Offline) th\u00f4ng qua OOH-DOOH (Out-of-Home – Digital Out-of-Home), b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p sau:<\/span><\/p>\n

    1. S\u1eed d\u1ee5ng m\u00e3 QR v\u00e0 k\u1ebft n\u1ed1i \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh: \u0110\u1eb7t m\u00e3 QR tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o OOH-DOOH \u0111\u1ec3 kh\u00e1ch h\u00e0ng qu\u00e9t v\u00e0 truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o li\u00ean k\u1ebft gi\u1eefa online v\u00e0 offline, cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua s\u1eafm ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: Shojiki<\/span><\/i><\/p>\n

    2. T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c nh\u01b0 m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng ho\u1eb7c k\u1ebft n\u1ed1i \u0111\u00e1m m\u00e2y \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi qu\u1ea3ng c\u00e1o OOH-DOOH. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1eb7t h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd th\u00f4ng tin qua c\u00e1c giao di\u1ec7n t\u01b0\u01a1ng t\u00e1c n\u00e0y.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: internet<\/span><\/i><\/p>\n

    3. T\u1eadn d\u1ee5ng location base data: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ecba l\u00fd \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o OOH-DOOH cho kh\u00e1ch h\u00e0ng trong khu v\u1ef1c g\u1ea7n \u0111\u00f3. B\u1eb1ng c\u00e1ch li\u00ean k\u1ebft th\u00f4ng tin \u0111\u1ecba l\u00fd v\u1edbi qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c g\u1ea7n g\u0169i h\u01a1n.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: Shojiki<\/span><\/i><\/p>\n

    4. K\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn: T\u1ea1o li\u00ean k\u1ebft m\u1ea1nh m\u1ebd gi\u1eefa qu\u1ea3ng c\u00e1o OOH-DOOH v\u00e0 chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u1ea3 hai k\u00eanh \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh cho kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd gh\u00e9 th\u0103m \u0111i\u1ec3m b\u00e1n h\u00e0ng ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: internet<\/span><\/i><\/p>\n

    5. Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch OOH-DOOH. Theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng sau khi ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

    \"\"<\/a>Ngu\u1ed3n \u1ea3nh: internet<\/span><\/i><\/p>\n

    B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o performance O2O th\u00f4ng qua OOH-DOOH, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng t\u1eeb online \u0111\u1ebfn offline v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb OOH \u0111\u1ebfn O2O c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n

      \n
    1. Define Objectives: \u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch O2O. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c t\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    2. Audience Targeting: Ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u00f4ng tin \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
    3. Integrated Approach: T\u1ea1o s\u1ef1 li\u00ean k\u1ebft m\u1ea1nh m\u1ebd gi\u1eefa c\u00e1c k\u00eanh OOH v\u00e0 O2O. \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n
    4. CTA v\u00e0 D\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng: S\u1eed d\u1ee5ng c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn tr\u00ean qu\u1ea3ng c\u00e1o OOH \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn. Cung c\u1ea5p \u0111\u01b0\u1eddng d\u1eabn d\u1ec5 d\u00e0ng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch h\u00e0ng di chuy\u1ec3n t\u1eeb k\u00eanh OOH sang trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/span><\/li>\n
    5. Tracking v\u00e0 Analytics: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch O2O. Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, l\u01b0\u1ee3t truy c\u1eadp trang web, t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ec3 hi\u1ec3u v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/span><\/li>\n
    6. T\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c: D\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch O2O theo th\u1eddi gian. \u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh, \u0111\u1ecba \u0111i\u1ec3m, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<\/ol>\n

      Qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb chi\u1ebfn d\u1ecbch O2O, \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      T\u00f3m l\u1ea1i, O2O l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ea3 tr\u00ean to\u00e0n c\u1ea7u v\u00e0 t\u1ea1i Vi\u1ec7t Nam. C\u00e1c tr\u00e0o l\u01b0u m\u1edbi trong l\u0129nh v\u1ef1c n\u00e0y \u0111ang t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span>T\u1ed5ng h\u1ee3p v\u00e0 th\u00f4ng tin th\u00eam b\u1edfi <\/span>\u0110\u1ed7 Ph\u00fa Qu\u00fd (O2O Manager)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Marketing Online to Offline (O2O) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ebft h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn …<\/p>\n","protected":false},"author":4,"featured_media":14092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-14046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-17","description-off"],"acf":[],"yoast_head":"\nMarketing Online to Offline (O2O) - Nh\u1eefng tr\u00e0o l\u01b0u\u00a0 m\u1edbi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Marketing Online to Offline (O2O) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ebft h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n c\u1ea7u v\u00e0 c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf Vi\u1ec7t Nam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/marketing-online-to-offline-o2o-nhung-trao-luu-moi-nhat-tren-the-gioi-va-viet-nam.html\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Online to Offline (O2O) - 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