{"id":13990,"date":"2023-05-17T15:56:20","date_gmt":"2023-05-17T08:56:20","guid":{"rendered":"https:\/\/shojiki.vn\/?p=13990"},"modified":"2023-05-17T15:56:53","modified_gmt":"2023-05-17T08:56:53","slug":"programmatic-digital-out-of-home-advertising-la-gi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/ja\/programmatic-digital-out-of-home-advertising-la-gi.html","title":{"rendered":"<strong>Programmatic Digital Out of Home Advertising l\u00e0 g\u00ec?<\/strong>"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Programmatic digital out of home advertising (<a href=\"http:\/\/shojiki.vn\">programmatic DOOH<\/a>) mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 \u0111\u00f4ng \u0111\u1ea3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi ti\u00eau cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 h\u00f3a (DOOH) \u0111ang t\u0103ng l\u00ean. Theo nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a eMarketer, chi ti\u00eau cho qu\u1ea3ng c\u00e1o DOOH \u0111\u00e3 t\u0103ng 1,6% trong n\u0103m 2020 (ngay c\u1ea3 trong th\u1eddi \u0111i\u1ec3m \u0111\u1ea1i d\u1ecbch khi nhi\u1ec1u ng\u01b0\u1eddi b\u1ecb h\u1ea1n ch\u1ebf \u1edf trong nh\u00e0) v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 19,2% trong n\u0103m 2021, v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng ti\u1ebfp t\u1ee5c trong c\u00e1c n\u0103m 2022 v\u00e0 2023.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"dt-pswp-item\" href=\"https:\/\/shojiki.vn\/template\/uploads\/2023\/05\/Screenshot-2023-05-17-at-15.46.58.png\" data-dt-img-description=\"\" data-large_image_width=\"1140\" data-large_image_height=\"790\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13991\" src=\"https:\/\/shojiki.vn\/template\/uploads\/2023\/05\/Screenshot-2023-05-17-at-15.46.58-1030x714.png\" alt=\"\" width=\"1030\" height=\"714\" srcset=\"https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-17-at-15.46.58-1030x714.png 1030w, https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-17-at-15.46.58-300x208.png 300w, https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-17-at-15.46.58-768x532.png 768w, https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-17-at-15.46.58.png 1140w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a>(Bi\u1ec3u \u0111\u1ed3: emarketer.com)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 mua media \u0111ang nhanh ch\u00f3ng nh\u1eadn ra nh\u1eefng kh\u1ea3 n\u0103ng m\u00e0 k\u1ef9 thu\u1eadt hi\u1ec3n th\u1ecb s\u1ed1 h\u00f3a (digital signage) v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display advertising) mang l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u00e2u h\u1ecfi l\u00e0 l\u00e0m th\u1ebf n\u00e0o m\u00e0 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i trong m\u1ed9t l\u0129nh v\u1ef1c \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f4ng \u0111\u00fac?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n t\u1eadn d\u1ee5ng ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang c\u1ee7a DOOH s\u1ed1 h\u00f3a, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u01a1n so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng c\u1ee7a OOH. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 h\u00f3a t\u1ef1 \u0111\u1ed9ng ho\u00e1 (programmatic DOOH) c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 \u0111i\u1ec1u b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng programmatic DOOH l\u00e0 g\u00ec? C\u00f3 nh\u1eefng t\u00f9y ch\u1ecdn n\u00e0o? C\u00e1c l\u1ee3i \u00edch c\u1ee7a programmatic DOOH \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua media l\u00e0 g\u00ec?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y c\u00f9ng nh\u00ecn v\u00e0o \u0111\u00f3.<\/span><\/p>\n<h3><b>Programmatic DOOH: B\u01b0\u1edbc ti\u1ebfn ti\u1ebfp theo trong DOOH s\u1ed1 h\u00f3a?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u &#8211; programmatic digital out of home advertising l\u00e0 g\u00ec?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programmatic DOOH kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o m\u00e0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 mua qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH advertising) \u0111ang ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a (digital out of home &#8211; DOOH), v\u1edbi c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o s\u1ed1 h\u00f3a thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00e1c c\u00f4ng ty nh\u01b0 JCDecaux, Lamar, OutFront v\u00e0 Branded Cities tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c trung t\u00e2m th\u00e0nh ph\u1ed1 v\u00e0 th\u1ecb tr\u1ea5n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 kh\u1ee9, qu\u00e1 tr\u00ecnh mua ad space tr\u00ean c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh k\u00e9o d\u00e0i v\u00e0 t\u1ed1n th\u1eddi gian v\u1edbi nhi\u1ec1u trung gian. M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c l\u00e0 s\u1ef1 thi\u1ebfu s\u00f3t t\u01b0\u01a1ng \u0111\u1ed1i v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t b\u1ed1i c\u1ea3nh marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng gia t\u0103ng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ch\u01b0\u1edbng ng\u1ea1i \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programmatic DOOH gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u01a1n gi\u1ea3n n\u00f3i, programmatic DOOH (pDOOH) l\u00e0 qu\u00e1 tr\u00ecnh mua, b\u00e1n v\u00e0 cung c\u1ea5p qu\u1ea3ng c\u00e1o DOOH tr\u00ean c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o s\u1ed1 h\u00f3a v\u00e0 c\u00e1c bi\u1ec3n hi\u1ec7u kh\u00e1c. S\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng pDOOH tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t, ng\u01b0\u1eddi mua \u0111\u1eb7t \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 (nh\u01b0 c\u00e1ch, khi n\u00e0o v\u00e0 n\u01a1i n\u00e0o h\u1ecd mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n) cho c\u00e1ch h\u1ecd mu\u1ed1n mua qu\u1ea3ng c\u00e1o &#8211; v\u00e0 khi c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, ad space \u0111\u01b0\u1ee3c mua v\u00e0 ph\u00e2n ph\u1ed1i t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00e1c ng\u00e0y v\u00e0 gi\u1edd c\u1ee5 th\u1ec3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch t\u1edbi c\u1eeda h\u00e0ng<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0110i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Programmatic DOOH r\u1ea5t gi\u1ed1ng v\u1edbi c\u00e1ch mua v\u00e0 b\u00e1n qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. B\u1ea1n \u0111\u1ea5u gi\u00e1 ad space tr\u01b0\u1edbc v\u00e0 th\u00f4ng \u0111i\u1ec7p ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ef1 \u0111\u1ed9ng khi c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ngo\u00e0i vi\u1ec7c ti\u1ebft ki\u1ec7m th\u1eddi gian so v\u1edbi c\u00e1c quy tr\u00ecnh mua qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o \u1edf khu v\u1ef1c c\u00f4ng c\u1ed9ng. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/span><\/p>\n<h3><b>Mua s\u1eafm Programmatic DOOH: C\u00f3 nh\u1eefng t\u00f9y ch\u1ecdn n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a class=\"dt-pswp-item\" href=\"https:\/\/shojiki.vn\/template\/uploads\/2023\/05\/programmatic-dooh.png\" data-dt-img-description=\"\" data-large_image_width=\"850\" data-large_image_height=\"550\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13997 size-full\" src=\"https:\/\/shojiki.vn\/template\/uploads\/2023\/05\/programmatic-dooh.png\" alt=\"\" width=\"850\" height=\"550\" srcset=\"https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/programmatic-dooh.png 850w, https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/programmatic-dooh-300x194.png 300w, https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/programmatic-dooh-768x497.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a>C\u00f3 ba c\u00e1ch ch\u00ednh \u0111\u1ec3 mua qu\u1ea3ng c\u00e1o DOOH b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng programmatic.<\/span><\/p>\n<ol>\n<li><b><\/b> <b>\u0110\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c c\u00f4ng khai (open real-time bidding):<\/b><span style=\"font-weight: 400;\"> Trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, m\u1ed9t nh\u00f3m ng\u01b0\u1eddi mua t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t gi\u00e1 tr\u00ean m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00f4ng khai. H\u1ec7 th\u1ed1ng sau \u0111\u00f3 ch\u1ecdn ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1 t\u1ed1t nh\u1ea5t v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo y\u00eau c\u1ea7u.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">L\u1ee3i \u00edch ch\u00ednh \u1edf \u0111\u00e2y l\u00e0 t\u00ednh ti\u1ebfp c\u1eadn &#8211; b\u1ea1n kh\u00f4ng c\u1ea7n c\u00f3 m\u1ed1i quan h\u1ec7 tr\u01b0\u1edbc v\u1edbi ch\u1ee7 s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u1eb7t gi\u00e1. Tuy nhi\u00ean, t\u00ednh ti\u1ebfp c\u1eadn n\u00e0y c\u0169ng l\u00e0m t\u0103ng c\u1ea1nh tranh v\u1ec1 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o &#8211; \u0111i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng h\u01a1n khi m\u1ea1ng DOOH th\u01b0\u1eddng ch\u1ec9 m\u1edf m\u1ed9t ph\u1ea7n kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi mua programmatic.<\/span><\/p>\n<ol start=\"2\">\n<li><b><\/b> <b>\u0110\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c trong giao d\u1ecbch ri\u00eang t\u01b0 (private deal real-time bidding):<\/b><span style=\"font-weight: 400;\"> T\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c m\u1edf, kh\u00e1c bi\u1ec7t l\u00e0 thay v\u00ec c\u1ea1nh tranh v\u1edbi to\u00e0n b\u1ed9 ng\u01b0\u1eddi mua \u0111\u1ec3 c\u00f3 qu\u1ea3ng c\u00e1o, b\u1ea1n \u0111\u1ea5u gi\u00e1 v\u1edbi m\u1ed9t nh\u00f3m &#8220;VIP ROOM&#8221; \u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng \u0111\u1ea7u.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0110\u00f4i khi, ch\u1ee7 s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng cung c\u1ea5p quy\u1ec1n truy c\u1eadp \u01b0u ti\u00ean cho nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng cao c\u1ea5p ho\u1eb7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng m\u00e0 h\u1ecd c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t. N\u00f3i c\u00e1ch kh\u00e1c, v\u1edbi \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c trong giao d\u1ecbch ri\u00eang, b\u1ea1n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean truy c\u1eadp v\u00e0o danh s\u00e1ch qu\u1ea3ng c\u00e1o DOOH programmatic tr\u01b0\u1edbc khi ch\u1ee7 s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00e1t h\u00e0nh n\u00f3 cho c\u00e1c ng\u01b0\u1eddi \u0111\u1ea5u gi\u00e1 chung.<\/span><\/p>\n<ol start=\"3\">\n<li><b><\/b> <b>\u0110\u1ea3m b\u1ea3o t\u1ef1 \u0111\u1ed9ng ho\u00e1 (programmatic guaranteed):<\/b> <span style=\"font-weight: 400;\">Trong giao d\u1ecbch \u0111\u1ea3m b\u1ea3o t\u1ef1 \u0111\u1ed9ng ho\u00e1, ng\u01b0\u1eddi mua h\u00e0ng \u0111\u1ed3ng \u00fd mua b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o n\u00e0o m\u00e0 ng\u01b0\u1eddi b\u00e1n cung c\u1ea5p v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed \u0111\u00e3 n\u00eau c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Trong ba t\u00f9y ch\u1ecdn n\u00e0y, t\u00f9y ch\u1ecdn th\u1ee9 ba l\u00e0 gi\u1ed1ng nh\u1ea5t v\u1edbi vi\u1ec7c mua tr\u1ef1c ti\u1ebfp qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, t\u1ef1 \u0111\u1ed9ng ho\u00e1 gi\u00fap gi\u1ea3m c\u00f4ng vi\u1ec7c cho nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn trong vi\u1ec7c b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y hi\u1ec7n t\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c tri\u1ec3n khai \u1edf Vi\u1ec7t Nam v\u00ec v\u01b0\u1edbng ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh ph\u1ee7. Hy v\u1ecdng th\u1eddi gian t\u1edbi c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c h\u00ecnh th\u1ee9c n\u00e0y.<\/span><\/p>\n<h3><b>\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng ho\u00e1 so v\u1edbi vi\u1ec7c mua tr\u1ef1c ti\u1ebfp<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hai l\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a programmatic advertising so v\u1edbi vi\u1ec7c mua tr\u1ef1c ti\u1ebfp l\u00e0 s\u1eed d\u1ee5ng th\u00f4ng minh d\u1eef li\u1ec7u v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng ho\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng ho\u00e1 th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch mua h\u00e0ng kinh t\u1ebf h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n tr\u1ef1c ti\u1ebfp. N\u00f3 c\u0169ng m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd khi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n ho\u1eb7c khi b\u1ea1n c\u1ea7n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110\u1eb7c bi\u1ec7t khi so s\u00e1nh v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u1ef1, qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng ho\u00e1 DOOH cung c\u1ea5p chi ph\u00ed m\u1ed7i ngh\u00ecn (CPM) r\u1ea5t thu\u1eadn l\u1ee3i v\u00e0 nh\u1eafm \u0111\u1ebfn kh\u00e1n gi\u1ea3 trong khi h\u1ecd \u0111ang nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u1ea3ng hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, l\u1ea5y v\u00ed d\u1ee5: b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng l\u00e0m g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c quan s\u00e1t, trong khi qu\u1ea3ng c\u00e1o online th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 x\u00e2m ph\u1ea1m khi ng\u01b0\u1eddi ta \u0111ang duy\u1ec7t web ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n b\u00e8 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<h3><b>Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng ho\u00e1 DOOH \u0111\u1ed1i m\u1eb7t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn xung quanh programmatic DOOH ch\u1ee7 y\u1ebfu b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p xung quanh n\u00f3 t\u01b0\u01a1ng \u0111\u1ed1i ph\u00e2n t\u00e1n &#8211; m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111ang thay \u0111\u1ed5i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u1ea7n nh\u1eadn th\u1ee9c r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p mua v\u00e0 b\u00e1n qu\u1ea3ng c\u00e1o programmatic DOOH kh\u00e1c nhau t\u1eeb t\u1ed5 ch\u1ee9c n\u00e0y sang t\u1ed5 ch\u1ee9c kh\u00e1c. C\u00e1c ch\u1ec9 s\u1ed1 s\u1eed d\u1ee5ng kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n programmatic tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o cho nh\u00f3m nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi mua qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c programmatic DOOH \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n: emarketer.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic digital out of home advertising (programmatic DOOH) mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 kh&hellip;<\/p>\n","protected":false},"author":4,"featured_media":13994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[96,97],"class_list":["post-13990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-programmatic-digital-out-of-home-advertising","tag-programmatic-dooh","category-17","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic Digital Out of Home Advertising l\u00e0 g\u00ec? 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