{"id":7937,"date":"2021-09-29T16:58:55","date_gmt":"2021-09-29T09:58:55","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7937"},"modified":"2021-10-29T15:23:52","modified_gmt":"2021-10-29T08:23:52","slug":"hoi-doan-trong-nganh-quang-cao-ngoai-troi-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/hoi-doan-trong-nganh-quang-cao-ngoai-troi-tai-viet-nam.html","title":{"rendered":"H\u1ed8I \u0110O\u00c0N TRONG NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI T\u1ea0I VI\u1ec6T NAM"},"content":{"rendered":"

CH\u01af\u01a0NG IX: H\u1ed8I \u0110O\u00c0N TRONG NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI T\u1ea0I VI\u1ec6T NAM\u00a0<\/b><\/h2>\n

Ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 ng\u00e0nh c\u1ea1nh tranh nhau, nhi\u1ec1u khi c\u00e1c ch\u1ee7 b\u1ea3ng cung c\u1ea5p c\u00f9ng m\u1ed9t lo\u1ea1i d\u1ecbch v\u1ee5, m\u00e0 hi\u1ec7n nay h\u1ea7u nh\u01b0 ch\u01b0a c\u00f3 h\u1ed9i \u0111o\u00e0n chung cho ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, ngo\u1ea1i tr\u1eeb C\u00e2u l\u1ea1c b\u1ed9 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi OOHClub.<\/span><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi sinh ho\u1ea1t t\u1ea1i c\u00e1c hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o, h\u1ed9i qu\u1ea3ng c\u00e1o c\u1ee7a th\u00e0nh ph\u1ed1 v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng. C\u00e1c hi\u1ec7p h\u1ed9i v\u00e0 h\u1ed9i n\u00e0y t\u00ean th\u00ec kh\u00e1 r\u1ed9ng nh\u01b0ng th\u01b0\u1eddng \u00edt g\u1ed3m c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng m\u1ea3ng online, m\u00e0 h\u1ea7u h\u1ebft l\u00e0 c\u00e1c c\u00f4ng ty thu\u1ed9c ng\u00e0nh s\u1ea3n xu\u1ea5t, in \u1ea5n, v\u1eadt li\u1ec7u,…<\/span><\/p>\n

\u0110a s\u1ed1 c\u00e1c h\u1ed9i \u0111o\u00e0n ch\u00ednh th\u1ee9c th\u01b0\u1eddng y\u00eau c\u1ea7u h\u1ed9i vi\u00ean \u0111\u00f3ng kho\u1ea3n ph\u00ed nh\u1ecf m\u1ed7i n\u0103m. \u0110\u1ed5i l\u1ea1i, c\u00e1c c\u00f4ng ty c\u00f3 c\u01a1 h\u1ed9i giao l\u01b0u ti\u1ebfp x\u00fac, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u1eddng ni\u00ean. T\u1ea5t c\u1ea3 c\u00e1c hi\u1ec7p h\u1ed9i, h\u1ed9i ngo\u00e0i website v\u00e0 sinh ho\u1ea1t offline th\u00ec c\u00f3 c\u00e1c nh\u00f3m chat Zalo, Viber \u0111\u1ec3 sinh ho\u1ea1t th\u01b0\u1eddng xuy\u00ean. Sau \u0111\u00e2y, ch\u00fang ta…<\/span><\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u qua m\u1ed9t s\u1ed1 hi\u1ec7p h\u1ed9i t\u1ea1i Vi\u1ec7t Nam, sau \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c h\u1ed9i \u0111o\u00e0n tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

I. NH\u1eeeNG H\u1ed8I \u0110O\u00c0N, C\u00c2U L\u1ea0C B\u1ed8 QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI T\u1ea0I VI\u1ec6T NAM<\/b><\/h3>\n

Hi\u1ec7n nay \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u h\u1ed9i \u0111o\u00e0n ch\u00ednh quy \u0111\u01b0\u1ee3c nh\u00e0 n\u01b0\u1edbc v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn th\u00e0nh l\u1eadp, ti\u00eau bi\u1ec3u l\u00e0 Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam (VAA), Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng (DAA), H\u1ed9i qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 nhi\u1ec1u h\u1ed9i \u0111o\u00e0n kh\u00e1c t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh. Ngo\u00e0i ra, c\u00f2n c\u00f3 c\u00e2u l\u1ea1c b\u1ed9 Qu\u1ea3ng c\u00e1o C\u00f4ng ngh\u1ec7 (VATC) v\u00e0 c\u00e2u l\u1ea1c b\u1ed9 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (OOHClub). H\u00e3y c\u00f9ng Shojiki t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 th\u00f4ng tin ch\u00ednh v\u1ec1 c\u00e1c h\u1ed9i \u0111o\u00e0n n\u00e0y.<\/span><\/p>\n

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  1. \n

    Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam (VAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

    Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam (VAA) \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o ng\u00e0y 24 th\u00e1ng 8 n\u0103m 2001. Tr\u1ea3i qua 20 n\u0103m th\u00e0nh l\u1eadp v\u1edbi 4 k\u1ef3 \u0111\u1ea1i h\u1ed9i \u0111\u00e3 di\u1ec5n ra, VAA \u0111ang l\u00e0 hi\u1ec7p h\u1ed9i soi s\u00e1ng, d\u1eabn \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n cho ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00f3i chung v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi n\u00f3i ri\u00eang ph\u00e1t tri\u1ec3n ra khu v\u1ef1c.Giai \u0111o\u1ea1n m\u1edbi th\u00e0nh l\u1eadp, VAA ch\u1ec9 c\u00f3 v\u00e0i ch\u1ee5c h\u1ed9i vi\u00ean, \u0111\u1ebfn nay con s\u1ed1 \u0111\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n 350 h\u1ed9i vi\u00ean tr\u1ea3i d\u00e0i kh\u1eafp \u0111\u1ea5t n\u01b0\u1edbc. \u0110\u00e2y \u0111\u1ec1u l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh qu\u1ea3ng c\u00e1o, v\u1edbi 6 \u0111\u01a1n v\u1ecb tr\u1ef1c thu\u1ed9c c\u00f3 t\u01b0 c\u00e1ch ph\u00e1p nh\u00e2n v\u00e0 12 \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean. T\u1eeb khi th\u00e0nh l\u1eadp \u0111\u1ebfn nay, hi\u1ec7p h\u1ed9i \u0111\u00e3 lu\u00f4n b\u00e1m s\u00e1t th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 ch\u00ednh tr\u1ecb c\u1ee7a m\u00ecnh, t\u00ecm t\u00f2i, \u0111\u1ed5i m\u1edbi ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, v\u1eadn \u0111\u1ed9ng h\u1ed9i vi\u00ean x\u00e2y d\u1ef1ng t\u1ed5 ch\u1ee9c h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh, th\u1ef1c s\u1ef1 l\u00e0 c\u1ea7u n\u1ed1i v\u1eefng m\u1ea1nh gi\u1eefa c\u01a1 quan nh\u00e0 n\u01b0\u1edbc v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o. Hi\u1ec7p h\u1ed9i c\u00f2n \u0111\u01b0\u1ee3c c\u00e1c h\u1ed9i vi\u00ean tin t\u01b0\u1edfng, chia s\u1ebb nh\u1eefng kh\u00f3 kh\u0103n, v\u01b0\u1edbng m\u1eafc, b\u1ee9c x\u00fac trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. C\u00e1c th\u00e0nh vi\u00ean trong VAA lu\u00f4n chung tay g\u00f3p s\u1ee9c \u0111\u1ec3 tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng phong ph\u00fa, hi\u1ec7u qu\u1ea3 mang t\u1ea7m qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf. Ngo\u00e0i ra, hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam lu\u00f4n t\u00edch c\u1ef1c tham gia v\u1edbi c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt, c\u00e1c h\u01b0\u1edbng d\u1eabn, c\u00e1c th\u00f4ng t\u01b0 li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o. VAA c\u00f2n l\u00e0 \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 tri\u1ec3n l\u00e3m thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam. V\u00e0o n\u0103m 2013, Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam \u0111\u00e3 vinh d\u1ef1 \u0111\u0103ng cai v\u00e0 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng \u0111\u1ea1i h\u1ed9i qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1 l\u1ea7n th\u1ee9 28.<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    \"\"<\/p>\n

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    1. \n

      Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng (DAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

      \u0110\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a UBND Th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng, ng\u00e0y 2 th\u00e1ng 6 n\u0103m 2006, Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o \u0110\u00e0 N\u1eb5ng \u0111\u00e3 t\u1ed5 ch\u1ee9c \u0110\u1ea1i h\u1ed9i th\u00e0nh l\u1eadp. K\u1ec3 t\u1eeb \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o t\u1ea1i \u0110\u00e0 N\u1eb5ng \u0111\u00e3 ch\u00ednh th\u1ee9c c\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

      Tr\u1ea3i qua h\u01a1n 15 n\u0103m th\u00e0nh l\u1eadp, Hi\u1ec7p h\u1ed9i \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c kh\u00f4ng \u00edt th\u00e0nh qu\u1ea3 \u0111\u00e1ng ghi nh\u1eadn b\u00ean c\u1ea1nh nh\u1eefng m\u1eb7t ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c. Nhi\u1ec7m k\u1ef3 II (2017 – 2021) \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e1ng 4\/2017 \u0111\u1ec1 ra ph\u01b0\u01a1ng h\u01b0\u1edbng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 h\u01a1n v\u00e0 quy\u1ebft t\u00e2m kh\u1eafc ph\u1ee5c nh\u1eefng h\u1ea1n ch\u1ebf \u1edf nhi\u1ec7m k\u1ef3 (2006 – 2016) nh\u1eb1m t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft, h\u1ed7 tr\u1ee3 l\u1eabn nhau gi\u1eefa c\u00e1c h\u1ed9i vi\u00ean v\u1edbi ph\u01b0\u01a1ng ch\u00e2m: H\u1ee3p t\u00e1c – S\u00e1ng t\u1ea1o – H\u1ed9i nh\u1eadp – Ph\u00e1t tri\u1ec3n, DAA \u0111ang l\u00e0m r\u1ea5t t\u1ed1t vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u201canh c\u1ea3\u201d c\u1ee7a c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o mi\u1ec1n Trung.\u00a0<\/span><\/p>\n

      \"C\u00e1c<\/p>\n

      \"\"<\/p>\n

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      1. \n

        H\u1ed9i Qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (HAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

        H\u1ed9i Qu\u1ea3ng c\u00e1o Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 597\/Q\u0110-UB c\u1ee7a UBND th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. H\u1ed9i th\u00e0nh l\u1eadp v\u1edbi m\u1ee5c \u0111\u00edch v\u1eadn \u0111\u1ed9ng, t\u1eadp h\u1ee3p c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o thu\u1ed9c c\u00e1c th\u00e0nh ph\u1ea7n kinh t\u1ebf, t\u1ef1 nguy\u1ec7n tham gia v\u00e0o H\u1ed9i, h\u1ed7 tr\u1ee3 nhau \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ed9i vi\u00ean theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/span><\/p>\n

        \"C\u00e1c<\/p>\n

        \"\"<\/p>\n

        Sau 4 nhi\u1ec7m k\u1ef3 ho\u1ea1t \u0111\u1ed9ng, H\u1ed9i \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 300 h\u1ed9i vi\u00ean ch\u00ednh th\u1ee9c v\u00e0 h\u1ed9i vi\u00ean li\u00ean k\u1ebft t\u1ea1i TP.HCM v\u00e0 c\u00e1c t\u1ec9nh, th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc. B\u00ean c\u1ea1nh \u0111\u00f3, H\u1ed9i \u0111\u00e3 th\u00e0nh l\u1eadp c\u00e2u l\u1ea1c b\u1ed9 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1ef1c thu\u1ed9c H\u1ed9i Qu\u1ea3ng c\u00e1o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o nhi\u1ec7m k\u1ef3 III. H\u1ed9i \u0111\u00e3 th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p cho h\u1ed9i vi\u00ean nhi\u1ec1u th\u00f4ng tin v\u1ec1 kinh t\u1ebf, th\u1ecb tr\u01b0\u1eddng; gi\u1edbi thi\u1ec7u v\u00e0 v\u1eadn \u0111\u1ed9ng h\u1ed9i vi\u00ean tham gia c\u00e1c h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh; l\u00e0m t\u1ed1t vai tr\u00f2 ph\u1ea3n bi\u1ec7n, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u1edbi Nh\u00e0 n\u01b0\u1edbc trong x\u00e2y d\u1ef1ng lu\u1eadt qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c quy \u0111\u1ecbnh c\u00f3 li\u00ean quan do Th\u00e0nh ph\u1ed1 ban h\u00e0nh\u2026 H\u1ed9i \u0111\u00e3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh t\u1ed5 ch\u1ee9c \u0111\u1ea1i di\u1ec7n v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ch\u00ednh \u0111\u00e1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u1ecba b\u00e0n.<\/span><\/p>\n

        \u0110\u1ebfn nay, H\u1ed9i Qu\u1ea3ng c\u00e1o TP.HCM \u0111\u00e3 t\u1ed5 ch\u1ee9c nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n nh\u01b0 x\u00e2y c\u1ea7u, nh\u00e0 t\u00ecnh ngh\u0129a, h\u1ecdc b\u1ed5ng, qu\u00e0 cho ng\u01b0\u1eddi ngh\u00e8o, gi\u00fap \u0111\u1ee1 c\u00e1c ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n trong v\u00e0 ngo\u00e0i H\u1ed9i, cung c\u1ea5p d\u1ee5ng c\u1ee5 h\u1ecdc t\u1eadp, gi\u00e1o d\u1ee5c cho c\u00e1c tr\u01b0\u1eddng v\u00f9ng s\u00e2u v\u00f9ng xa, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, h\u1ed9i th\u1ea3o g\u00f3p ph\u1ea7n n\u00e2ng cao ki\u1ebfn th\u1ee9c ngh\u1ec1, ph\u00e1t tri\u1ec3n kinh t\u1ebf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh n\u00f3i ri\u00eang v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc Vi\u1ec7t Nam n\u00f3i chung.\u00a0<\/span><\/p>\n

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         <\/p>\n

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        1. \n

          C\u00e2u l\u1ea1c b\u1ed9 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (OOH Club)<\/b><\/h4>\n<\/li>\n<\/ol>\n

          C\u00e2u l\u1ea1c b\u1ed9 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (OOH Club) \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp c\u1ee7a H\u1ed9i Qu\u1ea3ng C\u00e1o H\u1ed3 Ch\u00ed Minh (HAA). OOH Club ho\u1ea1t \u0111\u1ed9ng theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt, theo \u0110i\u1ec1u l\u1ec7 H\u1ed9i, \u0111i\u1ec1u l\u1ec7 Hi\u1ec7p H\u1ed9i Qu\u1ea3ng c\u00e1o H\u1ed3 Ch\u00ed Minh (HAA) v\u00e0 ch\u1ecbu s\u1ef1 qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc nh\u01b0 S\u1edf V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch. C\u00e2u l\u1ea1c b\u1ed9 h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c s\u1edf h\u1eefu n\u00f2ng c\u1ed1t ho\u1ea1t \u0111\u1ed9ng l\u00e0 c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m, n\u1eafm vai tr\u00f2 l\u00e3nh \u0111\u1ea1o trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p, c\u00e1c chuy\u00ean gia trong c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u1eb1m duy tr\u00ec t\u00ednh ch\u1ea5t l\u01b0\u1ee3ng th\u00e0nh vi\u00ean.<\/span><\/p>\n

          \"C\u00e2u

          C\u00e2u l\u1ea1c b\u1ed9 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi TP.HCM (ngu\u1ed3n: oohclub)<\/p><\/div>\n

          S\u1ee9 m\u1ec7nh c\u1ee7a OOH Club l\u00e0 tr\u1edf th\u00e0nh n\u01a1i h\u1ed7 tr\u1ee3 th\u00e0nh vi\u00ean trong c\u00e2u l\u1ea1c b\u1ed9 v\u1ec1 ki\u1ebfn th\u1ee9c ng\u00e0nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c tr\u00e0o l\u01b0u qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh led ngo\u00e0i tr\u1eddi (DOOH); T\u1ea1o c\u1ea7u n\u1ed1i giao th\u01b0\u01a1ng cho c\u00e1c th\u00e0nh vi\u00ean trong c\u00e2u l\u1ea1c b\u1ed9; N\u00e2ng cao v\u1ecb th\u1ebf, vai tr\u00f2 c\u1ee7a ng\u00e0nh OOH trong t\u1ed5ng quan ng\u00e0nh qu\u1ea3ng c\u00e1o. OOH Club \u0111ang tr\u1edf th\u00e0nh c\u00e2u l\u1ea1c b\u1ed9 m\u1ea1nh \u0111i\u1ec3n h\u00ecnh v\u1ec1 ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eadp h\u1ee3p, \u0111o\u00e0n k\u1ebft k\u1ebft n\u1ed1i h\u1ed9i vi\u00ean, ph\u1ed5 bi\u1ebfn ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ebft n\u1ed1i cung c\u1ea7u, h\u00f2a gi\u1ea3i c\u00e1c m\u00e2u thu\u1eabn gi\u1eefa h\u1ed9i vi\u00ean, b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ed9i vi\u00ean c\u00e2u l\u1ea1c b\u1ed9 tr\u00ean theo quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt,\u2026 nh\u1eb1m \u0111\u01b0a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam \u0111i l\u00ean, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u00e3 h\u1ed9i c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/span><\/p>\n

          M\u1ee5c \u0111\u00edch C\u00e2u l\u1ea1c b\u1ed9 l\u00e0 v\u1eadn \u0111\u1ed9ng, t\u1eadp h\u1ee3p c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 \u0111i\u1ec1u ki\u1ec7n g\u1eb7p g\u1ee1 \u0111\u1ec3 h\u1ee3p t\u00e1c, h\u1ed7 tr\u1ee3 nhau; trao \u0111\u1ed5i kinh nghi\u1ec7m, b\u1ed3i d\u01b0\u1ee1ng k\u1ef9 n\u0103ng ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft b\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7 nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a th\u00e0nh vi\u00ean theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt. C\u00e2u l\u1ea1c b\u1ed9 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong C\u00e2u l\u1ea1c b\u1ed9 v\u1edbi H\u1ed9i Qu\u1ea3ng c\u00e1o Th\u00e0nh ph\u1ed1 v\u00e0 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean v\u1edbi nhau trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 cung c\u1ea5p thi\u1ebft b\u1ecb.\u00a0<\/span><\/p>\n

          C\u00e2u l\u1ea1c b\u1ed9 c\u00f3 nhi\u1ec7m v\u1ee5 \u0111\u1ea1i di\u1ec7n v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ch\u00ednh \u0111\u00e1ng c\u1ee7a th\u00e0nh vi\u00ean theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt; \u0111o\u00e0n k\u1ebft gi\u00fap \u0111\u1ee1 th\u00e0nh vi\u00ean n\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi; Ngo\u00e0i ra, OOH Club l\u00e0 n\u01a1i th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i, cung c\u1ea5p th\u00f4ng tin v\u1ec1 quy ho\u1ea1ch qu\u1ea3ng c\u00e1o, v\u1ec1 ti\u1ebfn b\u1ed9 khoa h\u1ecdc k\u1ef9 thu\u1eadt c\u00f3 li\u00ean quan gi\u00fap th\u00e0nh vi\u00ean m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c, nghi\u00ean c\u1ee9u \u1ee9ng d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n.<\/span><\/p>\n

          OOH Club \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e2u l\u1ea1c b\u1ed9 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ho\u1ea1t \u0111\u1ed9ng n\u0103ng n\u1ed5 c\u1ee7a th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u1edbi r\u1ea5t nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch, c\u1eadp nh\u1eadt nhanh ch\u00f3ng v\u00e0 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng h\u01a1n 2500 th\u00e0nh vi\u00ean t\u00ednh \u0111\u1ebfn th\u00e1ng 9 n\u0103m 2021. Kh\u00f4ng nh\u1eefng th\u1ebf, c\u00e2u l\u1ea1c b\u1ed9 c\u00f2n t\u1ed5 ch\u1ee9c nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m n\u00e2ng cao ki\u1ebfn th\u1ee9c ng\u00e0nh OOH nh\u01b0 OOH Live – cung c\u1ea5p nhi\u1ec1u ki\u1ebfn th\u1ee9c, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c livestream t\u1ea1i Fanpage Facebook OOH Club. \u0110\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng, OOH Club c\u00f2n t\u1ed5 ch\u1ee9c OOH Coffee – n\u01a1i giao l\u01b0u, g\u1eb7p g\u1ee1 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong CLB c\u0169ng nh\u01b0 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u00e0 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

          Ngo\u00e0i ra, OOH Club c\u0169ng \u0111\u00e3 th\u00e0nh l\u1eadp ra gi\u1ea3i th\u01b0\u1edfng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi OOH Award l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam. OOH Award l\u00e0 gi\u1ea3i th\u01b0\u1edfng chuy\u00ean ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi d\u00e0nh cho c\u00e1c nh\u00e3n h\u00e0ng nh\u1eb1m bi\u1ec3u d\u01b0\u01a1ng c\u00e1c nh\u00e3n h\u00e0ng c\u00f3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 gi\u1ea3i th\u01b0\u1edfng t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u00e1t tri\u1ec3n, n\u00eau cao tinh th\u1ea7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, g\u00f3p ph\u1ea7n l\u00e0m \u0111\u1eb9p v\u0103n minh \u0111\u00f4 th\u1ecb v\u00e0 g\u1eafn li\u1ec1n v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n. T\u00ednh \u0111\u1ebfn nay, OOH Award \u0111\u00e3 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng hai m\u00f9a gi\u1ea3i li\u00ean ti\u1ebfp v\u1edbi r\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng tham gia.\u00a0<\/span><\/p>\n

          \"C\u00e1c<\/p>\n

          \"\"<\/p>\n

            \n
          1. \n

            C\u00e2u l\u1ea1c b\u1ed9 C\u00f4ng ngh\u1ec7 Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam (VATC)<\/b><\/h4>\n<\/li>\n<\/ol>\n

            C\u00e2u l\u1ea1c b\u1ed9 C\u00f4ng ngh\u1ec7 Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam l\u00e0 t\u1ed5 ch\u1ee9c tr\u1ef1c thu\u1ed9c Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam, g\u1ed3m c\u00e1c doanh nghi\u1ec7p l\u00e0 h\u1ed9i vi\u00ean c\u1ee7a VAA ho\u1eb7c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u00f3 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf, thi c\u00f4ng, trang tr\u00ed n\u1ed9i th\u1ea5t, in \u1ea5n, cung \u1ee9ng thi\u1ebft b\u1ecb s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n qu\u1ed1c. C\u00e2u l\u1ea1c b\u1ed9 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1eadp h\u1ee3p, \u0111o\u00e0n k\u1ebft, h\u1ee3p t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ed9i vi\u00ean; b\u1ea3o v\u1ec7 quy\u1ec1n, l\u1ee3i \u00edch h\u1ee3p ph\u00e1p c\u1ee7a h\u1ed9i vi\u00ean, c\u00f9ng th\u00fac \u0111\u1ea9y ng\u00e0nh qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n, h\u00f2a nh\u1eadp v\u00e0o c\u1ed9ng \u0111\u1ed3ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf. Nhi\u1ec7m v\u1ee5 c\u1ee7a VATC l\u00e0 th\u00f4ng tin, chia s\u1ebb k\u1ecbp th\u1eddi v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ed9i vi\u00ean nghi\u00eam ch\u1ec9nh ch\u1ea5p h\u00e0nh ch\u1ee7 tr\u01b0\u01a1ng, ch\u00ednh s\u00e1ch, ph\u00e1p lu\u1eadt c\u1ee7a Nh\u00e0 n\u01b0\u1edbc li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. Th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p cho h\u1ed9i vi\u00ean c\u00e1c th\u00f4ng tin nghi\u1ec7p v\u1ee5 li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 ho\u1ea1t \u0111\u1ed9ng. Tri\u1ec3n khai c\u00e1c ngh\u1ecb quy\u1ebft, ch\u01b0\u01a1ng tr\u00ecnh, k\u1ebf ho\u1ea1ch c\u00f4ng t\u00e1c c\u1ee7a VAA, c\u1ee7a c\u00e2u l\u1ea1c b\u1ed9 \u0111\u1ebfn h\u1ed9i vi\u00ean v\u00e0 v\u00e2n \u0111\u1ed9ng, khuy\u1ebfn kh\u00edch h\u1ed9i vi\u00ean t\u00edch c\u1ef1c tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a VAA v\u00e0 c\u00e2u l\u1ea1c b\u1ed9. H\u01a1n n\u1eefa, h\u1ed9i c\u00f2n h\u1ed7 tr\u1ee3 c\u00e1c th\u00e0nh vi\u00ean n\u00e2ng cao tay ngh\u1ec1, ph\u00e1t tri\u1ec3n kinh doanh, h\u00f2a gi\u1ea3i tranh ch\u1ea5p gi\u1eefa c\u00e1c h\u1ed9i vi\u00ean.\u00a0<\/span><\/p>\n

            Ngo\u00e0i ra, c\u00e2u l\u1ea1c b\u1ed9 c\u00f2n t\u1ed5 ch\u1ee9c c\u00e1c h\u00ecnh th\u1ee9c giao l\u01b0u, li\u00ean k\u1ebft gi\u1eefa c\u00e1c h\u1ed9i vi\u00ean ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c ho\u1eb7c c\u00f9ng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh l\u00e0nh m\u1ea1nh, b\u00ecnh \u0111\u1eb3ng trong n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

            \"clb<\/p>\n

            \"\"<\/p>\n

            II. NH\u1eeeNG HI\u1ec6P H\u1ed8I QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI TR\u00caN TH\u1ebe GI\u1edaI<\/b><\/h3>\n
              \n
            1. \n

              The World Out of home Organization (WOO)<\/b><\/h4>\n<\/li>\n<\/ol>\n

              \u0110\u1ea7u ti\u00ean ch\u00fang ta ph\u1ea3i nh\u1eafc \u0111\u1ebfn Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u1ebf gi\u1edbi WOO. T\u1ed5 ch\u1ee9c Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u1ebf gi\u1edbi (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 FEPE International, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1959) l\u00e0 Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi to\u00e0n c\u1ea7u duy nh\u1ea5t, l\u00e0m vi\u1ec7c \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 c\u1ea3i thi\u1ec7n ng\u00e0nh OOH thay m\u1eb7t cho c\u00e1c th\u00e0nh vi\u00ean trong h\u1ed9i. C\u00e1c th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ec1u l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c h\u00e0ng \u0111\u1ea7u ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi bao g\u1ed3m JCDecaux, Clear Channel, Global, Ocean Outdoor, Str\u00f6er, Pikasso, OUTFRONT Media, oOh! Media, OAAA, Alooh v\u00e0 Selvel One. \u0110\u00e2y l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, qu\u1ef9 th\u1eb7ng d\u01b0 c\u1ee7a Li\u00ean \u0111o\u00e0n \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u00e0nh nh\u01b0 nghi\u00ean c\u1ee9u v\u00e0o \u0111\u1ea1i h\u1ed9i WOO h\u00e0ng n\u0103m. WOO l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a EASA (hi\u1ec7p h\u1ed9i d\u1ecbch v\u1ee5 thi\u1ebft b\u1ecb \u0111i\u1ec7n) \u1edf Ch\u00e2u \u00c2u c\u0169ng nh\u01b0 l\u00e0 th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp c\u1ee7a ICAS (t\u1ed5 ch\u1ee9c to\u00e0n c\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o). WOO c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ec3 gi\u00fap \u0111\u1ee1 c\u00e1c th\u00e0nh vi\u00ean v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 trong ng\u00e0nh n\u00f3i chung v\u00e0 v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd trong m\u1ed7i qu\u1ed1c gia th\u00e0nh vi\u00ean n\u00f3i ri\u00eang. Hi\u1ec7p h\u1ed9i WOO c\u0169ng nh\u1eb1m h\u1ed7 tr\u1ee3 cho vi\u1ec7c qu\u1ea3ng c\u00e1o OOH v\u1edbi Ch\u00ednh ph\u1ee7 v\u00e0 ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi l\u1ea5y \u00fd ki\u1ebfn \u200b\u200bv\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

                \n
              1. \n

                Out of home Advertising Association of America (OAAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

                Th\u1ee9 hai, kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn hi\u1ec7p h\u1ed9i t\u1ea1i n\u01b0\u1edbc c\u00f3 n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n nh\u1ea5t th\u1ebf gi\u1edbi – M\u1ef9. Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi M\u1ef9 (OAAA) l\u00e0 hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c gia cho ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH), bao g\u1ed3m k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi (DOOH) v\u00e0 bao g\u1ed3m c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u1ea3ng qu\u1ea3ng c\u00e1o nh\u1ecf \u0111\u01b0\u1ee3c d\u1ef1ng tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n v\u00e0 c\u00e1c nh\u00e0 ch\u1edd (nh\u00e0 ch\u1edd xe bu\u00fdt, m\u00e1y bay, t\u00e0u l\u1eeda\u2026). \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1891, cho \u0111\u1ebfn nay OAAA \u0111\u00e3 c\u00f3 h\u01a1n 800 th\u00e0nh vi\u00ean l\u00e0 c\u00f4ng ty truy\u1ec1n th\u00f4ng, nh\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1ea1i l\u00fd, nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ea1i di\u1ec7n cho h\u01a1n 90% ng\u00e0nh c\u00f4ng nghi\u1ec7p. OAAA \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh OOH n\u01b0\u1edbc nh\u00e0 t\u1ea1i nhi\u1ec1u li\u00ean bang, ti\u1ec3u bang v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n

                Ng\u00e0y nay, \u0111\u01b0\u1ee3c k\u1ebf th\u1eeba b\u1edfi nh\u1eefng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i M\u1ef9 \u0111\u00e3 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng, d\u1eabn \u0111\u1ea7u v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o led ngo\u00e0i tr\u1eddi m\u1edbi (DOOH). Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o DOOH gi\u00fap OOH tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1eddi \u0111\u1ea1i hi\u1ec7n nay v\u00e0 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00e0ng n\u0103m, Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi M\u1ef9 \u0111\u00e3 quy\u00ean g\u00f3p h\u01a1n 500 tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ea5t n\u01b0\u1edbc. Ngo\u00e0i ra, OAAA c\u00f2n l\u1eadp ra gi\u1ea3i th\u01b0\u1edfng OBIE nh\u1eb1m t\u00f4n vinh v\u00e0 khen th\u01b0\u1edfng cho nh\u1eefng chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o c\u1ee7a OOH h\u00e0ng n\u0103m.<\/span><\/p>\n

                  \n
                1. \n

                  Asia Advertisement Association (AAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

                  Th\u1ee9 ba, ph\u1ea3i nh\u1eafc \u0111\u1ebfn Ch\u00e2u \u00c1 – n\u01a1i th\u1ecb tr\u01b0\u1eddng ng\u00e0nh OOH \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd. Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi Hi\u1ec7p h\u1ed9i Bi\u1ec3n hi\u1ec7u Trung Qu\u1ed1c, Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Nh\u1eadt B\u1ea3n v\u00e0 Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi H\u00e0n Qu\u1ed1c nh\u1eb1m th\u00fac \u0111\u1ea9y ng\u00e0nh qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1, t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi c\u00e1c th\u00e0nh vi\u00ean. M\u1ed9t s\u1ed1 th\u1ecfa thu\u1eadn \u0111\u00e3 \u0111\u01b0\u1ee3c ba b\u00ean k\u00fd k\u1ebft \u0111\u1ec3 th\u00f4ng b\u00e1o vi\u1ec7c th\u00e0nh l\u1eadp Hi\u1ec7p h\u1ed9i tr\u00ean \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a APPPExpo v\u00e0 n\u0103m 2015. AAA l\u00e0 n\u01a1i trao \u0111\u1ed5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 th\u00f4ng tin gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ec3 c\u1eadp nh\u1eadt, th\u00f4ng b\u00e1o c\u00e1c tri\u1ec3n l\u00e3m, h\u1ed9i ngh\u1ecb chuy\u00ean \u0111\u1ec1 v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 li\u00ean quan t\u1ea1i c\u00e1c qu\u1ed1c gia c\u1ee7a ri\u00eang m\u00ecnh. \u0110\u1ed1i v\u1edbi nh\u1eefng tri\u1ec3n l\u00e3m c\u00f3 l\u1ee3i cho ng\u00e0nh v\u00e0 Hi\u1ec7p h\u1ed9i, c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 th\u1ecfa thu\u1eadn \u0111\u1ed5i h\u00e0ng, th\u00e0nh l\u1eadp gian h\u00e0ng, th\u00e0nh l\u1eadp \u0111o\u00e0n \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn nh\u1eb1m trao \u0111\u1ed5i c\u00e1c d\u1ef1 \u00e1n t\u1ed1t gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch ti\u00eau chu\u1ea9n h\u00f3a v\u00e0 an ninh ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, \u0111\u00e2y c\u0169ng l\u00e0 n\u01a1i \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean chia s\u1ebb, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

                    \n
                  1. \n

                    Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf (IAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

                    Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Qu\u1ed1c t\u1ebf (IAA) l\u00e0 m\u1ed9t hi\u1ec7p h\u1ed9i to\u00e0n c\u1ea7u \u0111\u1ea1i di\u1ec7n cho c\u00e1c marketer, agency qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang c\u00f3 h\u00e0nh ngh\u1ec1 qu\u1ea3ng c\u00e1o. V\u1edbi tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i New York, Hoa K\u1ef3, IAA c\u00f3 c\u00e1c chi h\u1ed9i \u1edf 77 qu\u1ed1c gia. Hi\u1ec7p h\u1ed9i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi t\u00ean Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Xu\u1ea5t kh\u1ea9u (<\/span>Export Advertising Association)<\/span> v\u00e0o ng\u00e0y 8 th\u00e1ng 4 n\u0103m 1938 b\u1edfi Thomas Ashwell – m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n c\u1ee7a t\u1ea1p ch\u00ed “Export Trade & Shipper”, c\u00f9ng v\u1edbi 12 nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1c t\u1eeb ng\u00e0nh qu\u1ea3ng c\u00e1o trong C\u00e2u l\u1ea1c b\u1ed9 Harvard c\u1ee7a New York. M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 trao \u0111\u1ed5i th\u00f4ng tin v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00e0nh c\u00f4ng trong qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf. N\u0103m 1954, Hi\u1ec7p h\u1ed9i \u0111\u1ed5i t\u00ean th\u00e0nh Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf (IAA).<\/span><\/p>\n

                    IAA v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t hi\u1ec7p h\u1ed9i ng\u00e0nh qu\u1ed1c t\u1ebf t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng cho c\u00e1c v\u1ea5n \u0111\u1ec1 trong ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7, n\u00e2ng cao quy\u1ec1n t\u1ef1 do ng\u00f4n lu\u1eadn th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o c\u00f3 tr\u00e1ch nhi\u1ec7m, s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e0o t\u1ea1o c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Qu\u1ed1c t\u1ebf \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u00e0 t\u1ed5ng k\u1ebft c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t trong nh\u1eefng n\u0103m qua, v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m c\u1ee7a v\u0103n h\u00f3a trong qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

                      \n
                    1. \n

                      Li\u00ean \u0111o\u00e0n Qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1 (AFAA)<\/b><\/h4>\n<\/li>\n<\/ol>\n

                      AFAA l\u00e0 hi\u1ec7p h\u1ed9i qu\u1ed1c t\u1ebf nh\u1eb1m ph\u00e1t tri\u1ec3n v\u00e0 h\u1ed7 tr\u1ee3 ng\u00e0nh qu\u1ea3ng c\u00e1o c\u1ee7a Ch\u00e2u \u00c1. Li\u00ean \u0111o\u00e0n nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y, b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o trong b\u1ed1i c\u1ea3nh \u0111i\u1ec1u ki\u1ec7n v\u00e0 c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau ph\u1ed5 bi\u1ebfn \u1edf khu v\u1ef1c Ch\u00e2u \u00c1. N\u00f3 cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5, n\u1ec1n t\u1ea3ng v\u00e0 ngu\u1ed3n l\u1ef1c d\u00e0nh ri\u00eang cho m\u1ee5c \u0111\u00edch l\u1eadp k\u1ebf ho\u1ea1ch, \u0111i\u1ec1u ph\u1ed1i v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m n\u00e2ng cao ti\u00eau chu\u1ea9n v\u00e0 duy tr\u00ec qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 Ch\u00e2u \u00c1.<\/span><\/p>\n

                      \u00dd t\u01b0\u1edfng v\u1ec1 m\u1ed9t Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1 ra \u0111\u1eddi v\u00e0o n\u0103m 1958 khi H\u1ed9i ngh\u1ecb Qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Tokyo. \u1ee6y ban c\u00f4ng t\u00e1c c\u1ee7a \u0110\u1ea1i h\u1ed9i Qu\u1ea3ng c\u00e1o Ch\u00e2u \u00c1 l\u1ea7n th\u1ee9 10 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Sydney v\u00e0o n\u0103m 1976 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u1ea7n ph\u1ea3i th\u00e0nh l\u1eadp m\u1ed9t li\u00ean \u0111o\u00e0n trong b\u1ed1i c\u1ea3nh n\u1ed9i b\u1ed9 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n. N\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hai n\u0103m sau \u0111\u00f3 khi v\u00e0o th\u00e1ng 7 n\u0103m 1978, \u0111\u1ea1i di\u1ec7n c\u1ee7a c\u00e1c hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o c\u1ee7a m\u01b0\u1eddi qu\u1ed1c gia ch\u00e2u \u00c1, trong m\u1ed9t quy\u1ebft \u0111\u1ecbnh nh\u1ea5t tr\u00ed \u0111\u00e3 \u0111\u1ed3ng \u00fd th\u00e0nh l\u1eadp Li\u00ean \u0111o\u00e0n c\u00e1c Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o ch\u00e2u \u00c1.<\/span><\/p>\n

                      \u00d4ng Antonio de Joya, Ch\u1ee7 t\u1ecbch Ban t\u1ed5 ch\u1ee9c t\u00f3m t\u1eaft tri\u1ebft l\u00fd – \u201cV\u1ec1 b\u1ea3n ch\u1ea5t, m\u1ed9t Li\u00ean \u0111o\u00e0n Ch\u00e2u \u00c1 ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f4ng d\u00e2n, m\u1ed9t ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 cho nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 qu\u1ea3ng c\u00e1o \u1edf Ch\u00e2u \u00c1, m\u1ed9t ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111i\u1ec1u ph\u1ed1i \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 thay v\u00ec nh\u01b0 m\u1ed9t l\u00e3nh ch\u00faa ch\u00e2u \u00c1, ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u1ecb c\u00e1m d\u1ed7 \u0111\u1ec3 x\u00e2m ph\u1ea1m c\u00e1c \u0111\u1eb7c quy\u1ec1n c\u1ee7a c\u00e1c hi\u1ec7p h\u1ed9i ho\u1eb7c li\u00ean \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i ri\u00eang l\u1ebb \u1edf c\u00e1c qu\u1ed1c gia t\u01b0\u01a1ng \u1ee9ng c\u1ee7a ch\u00fang ta\u201d.<\/span><\/p>\n

                      C\u00e1c b\u00ean k\u00fd k\u1ebft trong tuy\u00ean b\u1ed1 chung n\u0103m 1978 \u0111\u1ea1i di\u1ec7n cho c\u00e1c hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o t\u1eeb \u00dac, H\u1ed3ng K\u00f4ng, Israel, Indonesia, H\u00e0n Qu\u1ed1c, Malaysia, Pakistan, Philippines v\u00e0 Singapore.<\/span><\/p>\n

                      \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

                      CH\u01af\u01a0NG IX: H\u1ed8I \u0110O\u00c0N TRONG NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI T\u1ea0I VI\u1ec6T NAM\u00a0 Ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 ng\u00e0nh c\u1ea1nh tranh nhau, nhi\u1ec1u khi c\u00e1c ch\u1ee7 b\u1ea3ng cung c\u1ea5p c\u00f9ng m\u1ed9t lo\u1ea1i d\u1ecbch v\u1ee5, m\u00e0 hi\u1ec7n nay h\u1ea7u nh\u01b0 ch\u01b0a c\u00f3 h\u1ed9i \u0111o\u00e0n chung cho ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, ngo\u1ea1i tr\u1eeb C\u00e2u l\u1ea1c…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7937","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"\nH\u1ed9i \u0111o\u00e0n trong ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi -Shojiki<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7n nay h\u1ea7u nh\u01b0 ch\u01b0a c\u00f3 h\u1ed9i \u0111o\u00e0n chung cho ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, ngo\u1ea1i tr\u1eeb OOHClub. 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