{"id":7917,"date":"2021-09-29T14:12:52","date_gmt":"2021-09-29T07:12:52","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7917"},"modified":"2025-11-07T14:02:12","modified_gmt":"2025-11-07T07:02:12","slug":"tong-quan-ve-do-luong-trong-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/tong-quan-ve-do-luong-trong-quang-cao-ngoai-troi.html","title":{"rendered":"T\u1ed4NG QUAN V\u1ec0 \u0110O L\u01af\u1edcNG TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"},"content":{"rendered":"

I. T\u1ed4NG QUAN V\u1ec0 \u0110O L\u01af\u1edcNG TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI<\/b><\/h2>\n

1.1. Gi\u1edbi thi\u1ec7u chung<\/b><\/h3>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra t\u1eeb l\u00e2u nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft mang t\u00ednh c\u00f3 h\u1ecdc thu\u1eadt cao, r\u00f5 r\u00e0ng v\u00e0 ph\u1ed5 bi\u1ebfn. Vi\u1ec7c thi\u1ebfu d\u1eef li\u1ec7u ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1edf l\u1ef1c l\u1edbn ng\u0103n c\u1ea3n l\u1edbp marketer m\u1edbi ti\u1ebfp c\u1eadn v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 chu\u1ed9ng qu\u1ea3ng c\u00e1o digital v\u00ec trong ng\u00e0nh qu\u1ea3ng c\u00e1o digital, s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c ch\u1ee9ng minh t\u01b0\u1eddng t\u1eadn, chi ti\u1ebft v\u00e0 theo th\u1eddi gian th\u1ef1c.<\/span><\/p>\n

R\u1ea5t may, nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty chuy\u00ean ng\u00e0nh trong m\u1ea3ng n\u00e0y ph\u00e1t tri\u1ec3n. S\u1ed1 li\u1ec7u traffic, s\u1ed1 l\u01b0\u1ee3t xem tr\u00ean c\u00e1c v\u1ecb tr\u00ed b\u1ea3ng, chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t view \u0111\u00e3 d\u1ea7n \u0111\u01b0\u1ee3c ch\u1ee9ng minh. R\u00f5 r\u00e0ng, v\u1edbi cost per view (CPV) trung b\u00ecnh t\u1eeb 5-40 \u0111\u1ed3ng (VN\u0110), qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng minh l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o r\u1ebb nh\u1ea5t hi\u1ec7n nay.<\/span><\/p>\n

\"\u0111o

Nh\u1eadn di\u1ec7n ph\u01b0\u01a1ng ti\u1ec7n tham gia giao th\u00f4ng b\u1eb1ng m\u00e1y, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00ednh to\u00e1n l\u01b0u l\u01b0\u1ee3ng (Ngu\u1ed3n: Compass Tech)<\/p><\/div>\n

1.2. Ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng c\u1ee7a ESOMAR<\/b><\/h3>\n

N\u0103m 2009, ESOMAR (Hi\u1ec7p h\u1ed9i truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb Ch\u00e2u \u00c2u) \u0111\u00e3 t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 ban h\u00e0nh t\u00e0i li\u1ec7u \u201cCh\u1ec9 d\u1eabn v\u1ec1 vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi\u201d. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c ban h\u00e0nh l\u00e0m ti\u00eau chu\u1ea9n \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi to\u00e0n c\u1ea7u, v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn nh\u01b0 Li\u00ean \u0111o\u00e0n qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf (WFA), Hi\u1ec7p h\u1ed9i c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng Ch\u00e2u \u00c2u (EACA),\u00a0 Hi\u1ec7p h\u1ed9i c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng Hoa K\u1ef3 (AAAA).<\/span><\/p>\n

\u00a0<\/span> Ti\u00eau chu\u1ea9n c\u1ee7a t\u00e0i li\u1ec7u do ESOMAR ban h\u00e0nh \u0111\u00e3 x\u00e1c l\u1eadp v\u00e0 l\u00e0m r\u00f5 c\u00e1c v\u1ea5n \u0111\u1ec1 sau:<\/span><\/p>\n

1.2.1. \u0110o l\u01b0\u1eddng v\u1ec1 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y (viewability) hay l\u01b0\u1ee3t nh\u00ecn th\u1ea5y (visibility)?<\/b><\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 C\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb nh\u01b0 tivi, website tr\u00ean Internet\u2026 th\u01b0\u1eddng d\u00f9ng kh\u00e1i ni\u1ec7m \u201ckh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y\u201d (viewability) \u0111\u1ec3 theo d\u00f5i v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. L\u00fd do ch\u00ednh l\u00e0 b\u1edfi v\u00ec c\u00e1c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o th\u01b0\u1eddng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. V\u00e0 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u00e0ng nhi\u1ec1u n\u1ebfu s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ea5y c\u00e0ng nhi\u1ec1u.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 Kh\u00e1c v\u1edbi lo\u1ea1i h\u00ecnh tr\u00ean, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o t\u0129nh – th\u01b0\u1eddng l\u00e0 c\u00e1c bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng tr\u00ecnh c\u1ed1 \u0111\u1ecbnh, v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o \u00edt thay \u0111\u1ed5i theo th\u1eddi gian. Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3t nh\u00ecn th\u1ea5y c\u1ee7a bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u00f3. S\u1ed1 l\u01b0\u1ee3t nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u00e0ng nhi\u1ec1u th\u00ec qu\u1ea3ng c\u00e1o c\u00e0ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

1.2.2. S\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m \u201c\u1ea5n t\u01b0\u1ee3ng\u201d (impression) hay kh\u00f4ng?<\/b><\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 Kh\u00e1c v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o b\u1eb1ng \u0111\u01a1n v\u1ecb Impression (\u1ea5n t\u01b0\u1ee3ng), m\u1ed7i l\u01b0\u1ee3t nh\u00ecn v\u00e0o bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m \u201ccontact\u201d (ti\u1ebfp c\u1eadn) \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o khi nh\u00ecn th\u1ea5y \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t v\u00e0 l\u00e0 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng ch\u00ednh.<\/span><\/p>\n

\"thu\u1eadt<\/a><\/p>\n

C\u00e1ch hi\u1ec3u v\u1ec1 Impression v\u00e0 Contact trong ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng QCNT (Ngu\u1ed3n: Jcdecaux)<\/span><\/i><\/p>\n

1.2.3. X\u00e1c l\u1eadp kh\u00e1i ni\u1ec7m v\u1ec1 \u201cl\u01b0\u1ee3t nh\u00ecn th\u1ea5y tr\u00ean th\u1ef1c t\u1ebf\u201d (Visibility Adjustment)<\/b><\/h4>\n

Kh\u00e1i ni\u1ec7m \u201cvisibility adjustment\u201d (l\u01b0\u1ee3t nh\u00ecn th\u1ea5y tr\u00ean th\u1ef1c t\u1ebf) l\u00e0 kh\u00e1i ni\u1ec7m gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a v\u1ea5n \u0111\u1ec1 t\u00ednh to\u00e1n v\u1ec1 l\u01b0\u1ee3t nh\u00ecn th\u1ea5y tr\u00ean th\u1ef1c t\u1ebf \u0111\u1ec3 lo\u1ea1i b\u1ecf s\u1ed1 l\u01b0\u1ee3t nh\u00ecn th\u1ea5y b\u1ecb hao h\u1ee5t do c\u00e1c y\u1ebfu t\u1ed1:<\/span><\/p>\n

– Ng\u01b0\u1eddi xem kh\u00f4ng ch\u00fa \u00fd do bi\u1ec3n b\u1ea3ng qu\u00e1 nh\u1ecf ho\u1eb7c b\u1ecb c\u00e2y che, m\u00f4i tr\u01b0\u1eddng b\u1ea5t l\u1ee3i…<\/span><\/p>\n

– T\u1ea7m nh\u00ecn v\u00e0 v\u1ecb tr\u00ed bi\u1ec3n b\u1ea3ng, g\u00f3c nh\u00ecn c\u1ee7a b\u1ea3ng g\u00e2y b\u1ea5t l\u1ee3i cho vi\u1ec7c nh\u00ecn th\u1ea5y n\u1ed9i dung qu\u1ea3ng c\u00e1o nh\u01b0: qu\u00e1 th\u1ea5p ho\u1eb7c qu\u00e1 cao, n\u1eb1m ch\u1ebfch v\u1ec1 ph\u00eda m\u00e9p \u0111\u01b0\u1eddng c\u00e1ch xa tr\u1ee5c \u0111\u01b0\u1eddng\u2026<\/span><\/p>\n

1.2.4. Th\u00f4ng s\u1ed1 \u0111o l\u01b0\u1eddng \u201cL\u01b0\u1ee3t nh\u00ecn th\u1ea5y\u201d (VAC) v\u00e0 \u201cL\u01b0\u1ee3t ng\u01b0\u1eddi \u0111i ngang qua\u201d (OTC)<\/b><\/h4>\n\n\n\n\n\n
Ch\u1ec9 s\u1ed1<\/b><\/td>\nN\u1ed9i dung<\/b><\/td>\n<\/tr>\n
OTC<\/b><\/p>\n

Opportunity to contact<\/b><\/td>\n

Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng l\u01b0\u1ee3t ng\u01b0\u1eddi \u0111i ngang qua v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y n\u1ed9i dung qu\u1ea3ng c\u00e1o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5 m\u1ed9t tu\u1ea7n) v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf \u0111i c\u00e1c l\u01b0\u1ee3t ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o nh\u01b0:<\/span><\/p>\n

–\u00a0\u0110i ng\u01b0\u1ee3c chi\u1ec1u<\/span><\/p>\n

–\u00a0\u0110i b\u00ean d\u01b0\u1edbi m\u1eb7t \u0111\u1ea5t ho\u1eb7c ph\u00eda tr\u00ean m\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o b\u1ecb che khu\u1ea5t<\/span><\/p>\n

–\u00a0Ban \u0111\u00eam l\u00fac bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1eaft \u0111\u00e8n\u2026<\/span><\/td>\n<\/tr>\n

VAC<\/b><\/p>\n

Visibility Adjusted contact<\/b><\/td>\n

Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3t l\u01b0\u1ee3t nh\u00ecn th\u1ea5y n\u1ed9i dung qu\u1ea3ng c\u00e1o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5 m\u1ed9t tu\u1ea7n) v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf \u0111i c\u00e1c l\u01b0\u1ee3t nh\u00ecn b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1ea5t l\u1ee3i, hao h\u1ee5t b\u1edfi ch\u1ec9 s\u1ed1 <\/span>visibility adjustment<\/b> \u1edf m\u1ee5c 3.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n

1.3. Th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam<\/b><\/h4>\n

V\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng t\u1eeb 300 tri\u1ec7u USD \u0111\u1ebfn 500 tri\u1ec7u USD\/ n\u0103m. Th\u1ecb tr\u01b0\u1eddng bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e1 s\u00f4i \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh. Tuy nhi\u00ean, nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ch\u01b0a c\u00f3 gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng x\u1ee9ng. Nhu c\u1ea7u \u0111o l\u01b0\u1eddng ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh ho\u1eb7c c\u00e1c agency global.<\/span><\/p>\n

Sau \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c \u0111\u1ed1i t\u00e1c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam:<\/span><\/p>\n\n\n\n\n\n\n
Nh\u00e0 cung c\u1ea5p<\/b><\/td>\nTrinity Media Vietnam<\/b><\/td>\nEscom<\/b><\/td>\nCompass<\/b><\/td>\nMoving Walls<\/b><\/td>\n<\/tr>\n
Th\u1eddi gian<\/b><\/td>\n2006 \u2013 2017<\/span><\/td>\n2012<\/span><\/td>\n2019<\/span><\/td>\n2017<\/span><\/td>\n<\/tr>\n
D\u1ecbch v\u1ee5 cung c\u1ea5p<\/b><\/td>\n\u0110o l\u01b0\u1eddng v\u00e0 c\u1ea5p ch\u1ee9ng nh\u1eadn<\/span><\/td>\n\u0110o l\u01b0\u1eddng v\u00e0 c\u1ea5p ch\u1ee9ng nh\u1eadn<\/span><\/td>\n\u0110o l\u01b0\u1eddng v\u00e0 c\u1ea5p ch\u1ee9ng nh\u1eadn<\/span><\/td>\n\u0110o l\u01b0\u1eddng v\u00e0 cung c\u1ea5p s\u1ed1 li\u1ec7u<\/span><\/td>\n<\/tr>\n
D\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng<\/b><\/td>\nCh\u01b0a r\u00f5<\/span><\/td>\nCh\u01b0a r\u00f5<\/span><\/td>\nD\u1eef li\u1ec7u video l\u01b0u l\u01b0\u1ee3ng th\u1ef1c t\u1ebf<\/span><\/td>\nMobile Data<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ph\u1ee5 l\u1ee5c tham kh\u1ea3o v\u1ec1 d\u1ecbch v\u1ee5<\/b><\/h4>\n\n\n\n\n\n\n
STT<\/b><\/td>\nH\u00ecnh \u1ea3nh d\u1ecbch v\u1ee5\/ ch\u1ee9ng nh\u1eadn<\/b><\/td>\nTh\u00f4ng tin<\/b><\/td>\n<\/tr>\n
1<\/b><\/td>\n\"\"<\/td>\nTrinity Media<\/b><\/p>\n

LED ch\u1ee3 B\u1ebfn Th\u00e0nh<\/b><\/td>\n<\/tr>\n

2<\/b><\/td>\n\"\"<\/td>\nCompass Services<\/b><\/p>\n

LED L\u00fd Ch\u00ednh Th\u1eafng<\/b><\/td>\n<\/tr>\n

3<\/b><\/td>\n\"\"<\/td>\nEscom<\/b><\/p>\n

LED ch\u1ee3 B\u1ebfn Th\u00e0nh<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I. T\u1ed4NG QUAN V\u1ec0 \u0110O L\u01af\u1edcNG TRONG QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI 1.1. Gi\u1edbi thi\u1ec7u chung \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra t\u1eeb l\u00e2u nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft mang t\u00ednh c\u00f3 h\u1ecdc thu\u1eadt cao, r\u00f5 r\u00e0ng v\u00e0 ph\u1ed5 bi\u1ebfn. Vi\u1ec7c thi\u1ebfu d\u1eef li\u1ec7u…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7917","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"\nT\u1ed5ng quan v\u1ec1 \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra t\u1eeb l\u00e2u. 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