{"id":7893,"date":"2021-09-29T13:31:55","date_gmt":"2021-09-29T06:31:55","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7893"},"modified":"2021-10-22T16:23:42","modified_gmt":"2021-10-22T09:23:42","slug":"bien-bang-truyen-thong","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/bien-bang-truyen-thong.html","title":{"rendered":"BI\u1ec2N B\u1ea2NG TRUY\u1ec0N TH\u1ed0NG"},"content":{"rendered":"

I. BI\u1ec2N B\u1ea2NG TRUY\u1ec0N TH\u1ed0NG<\/b><\/h2>\n

1.Kh\u00e1i ni\u1ec7m v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m<\/b><\/h3>\n
\"b\u1ea3ng

Bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng t\u1eadp trung t\u1ea1i v\u00f2ng xoay C\u1ed9ng H\u00f2a, H\u1ed3 Ch\u00ed Minh; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

Bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng hay c\u00f2n g\u1ecdi l\u00e0 billboard ho\u1eb7c pano, l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ra \u0111\u1eddi s\u1edbm nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m C\u1ed9ng H\u00f2a, nay v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u1edbn nh\u1ea5t v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng c\u00e1c h\u1ea1ng m\u1ee5c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.\u00a0<\/span><\/p>\n

\u01af\u1edbc l\u01b0\u1ee3ng v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00e1ng 10\/2021, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh c\u00f3 kho\u1ea3ng 50 ch\u1ee7 b\u1ea3ng v\u1edbi h\u01a1n 4,000 bi\u1ec3n b\u1ea3ng c\u00f2n \u0111ang ho\u1ea1t \u0111\u1ed9ng, c\u1ea3 n\u01b0\u1edbc c\u00f3 kho\u1ea3ng 20,000 bi\u1ec3n b\u1ea3ng. Lo\u1ea1i h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi cho h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c kinh doanh v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e1c doanh nghi\u1ec7p l\u1edbn do c\u00f3 \u0111\u1ed9 ph\u1ee7 cao v\u00e0 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn.<\/span> Theo kh\u1ea3o s\u00e1t qu\u00fd 1 v\u00e0 qu\u00fd 2 c\u1ee7a c\u00f4ng ty Compass-Tech, c\u00e1c ng\u00e0nh h\u00e0ng s\u1eed d\u1ee5ng bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: ti\u00eau d\u00f9ng nhanh (FMCG), \u0111i\u1ec7n m\u00e1y, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 & th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/span>[1]<\/span>.\u00a0<\/span><\/p>\n

Theo th\u1eddi gian ph\u00e1t tri\u1ec3n, ng\u00e0y nay bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i l\u00e0 l\u1edbp b\u1ea1t ch\u1eef nh\u1eadt in h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o, ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ch\u1ecdn thi\u1ebft k\u1ebf b\u1ea3ng k\u1ebft h\u1ee3p decal in PP, mica, die-cut ho\u1eb7c mock-up n\u1ed5i. Nh\u1eefng t\u1ea5m b\u1ea3ng bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian hay kh\u00f4ng gian qu\u1ea3ng c\u00e1o, s\u00e1ng \u0111\u1eb9p b\u1ea5t k\u1ec3 l\u00e0 ng\u00e0y hay \u0111\u00eam, ngo\u00e0i \u0111\u00e8n chi\u1ebfu s\u00e1ng th\u00f4ng th\u01b0\u1eddng, m\u1ed9t s\u1ed1 b\u1ea3ng s\u1eed d\u1ee5ng \u0111\u00e8n led ho\u1eb7c neon \u0111\u1ec3 trang tr\u00ed, gi\u00fap h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt trong \u0111\u00eam t\u1ed1i.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi b\u1ea3ng truy\u1ec1n th\u1ed1ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua theo n\u0103m v\u00e0 ch\u1ea1y th\u1eddi gian d\u00e0i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 in v\u1ebft trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 chi ph\u00ed in \u1ea5n v\u00e0 l\u1eafp \u0111\u1eb7t. \u01af\u1edbc l\u01b0\u1ee3ng OTC (Opportunity to contact) c\u1ee7a m\u1ed9t bi\u1ec3n b\u1ea3ng dao \u0111\u1ed9ng 100,000 \u2013 750,000 l\u01b0\u1ee3t kh\u00e1ch\/ng\u00e0y t\u00f9y theo v\u1ecb tr\u00ed v\u00e0 khu v\u1ef1c \u0111\u1eb7t bi\u1ec3n b\u1ea3ng.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, 70% bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng li\u1ebfc nh\u00ecn v\u00e0 63% bi\u1ec3n qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecdc to\u00e0n b\u1ed9. Do \u0111\u00f3, kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o n\u00e0o kh\u00e1c c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi xem v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem n\u00e0y.<\/span><\/p>\n

\"B\u1ea3ng

B\u1ea3ng mock-up k\u1ebft h\u1ee3p \u0111\u00e8n led vi\u1ec1n t\u1ea1i c\u1ea7u S\u00e0i G\u00f2n, H\u1ed3 Ch\u00ed Minh; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

2. Ph\u00e2n lo\u1ea1i bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng<\/b><\/h3>\n

C\u01a1 b\u1ea3n c\u00f3 4 lo\u1ea1i b\u1ea3ng truy\u1ec1n th\u1ed1ng ch\u00ednh g\u1ed3m c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ea7m cao nh\u01b0 b\u1ea3ng tr\u1ee5, b\u1ea3ng \u1ed1p t\u01b0\u1eddng, b\u1ea3ng tri-vision v\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ea7m th\u1ea5p hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 street furniture.<\/span><\/p>\n

2.1 B\u1ea3ng tr\u1ee5 \u0111\u1ed9c l\u1eadp (unipole)<\/b><\/h4>\n

B\u1ea3ng tr\u1ee5 th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t khung bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1ed9t k\u1ebft c\u1ea5u tr\u1ee5 \u0111\u1ee1 \u0111\u1ed9c l\u1eadp, \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh s\u00e2u d\u01b0\u1edbi m\u1eb7t \u0111\u1ea5t, th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb 2 m\u1eb7t tr\u1edf l\u00ean \u0111\u1ec3 t\u1eadn d\u1ee5ng h\u1ebft kh\u00f4ng gian qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Lo\u1ea1i h\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eaft g\u1eb7p t\u1ea1i c\u00e1c ng\u00e3 t\u01b0 l\u1edbn, ch\u00e2n c\u1ea7u, \u0111\u01b0\u1eddng cao t\u1ed1c, qu\u1ed1c l\u1ed9 n\u01a1i c\u00f3 kh\u00f4ng gian r\u1ed9ng.<\/span><\/p>\n

\"B\u1ea3ng

B\u1ea3ng tr\u1ee5 t\u1ea1i Ti\u1ec1n Giang; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

K\u00edch th\u01b0\u1edbc:<\/b> dao \u0111\u1ed9ng t\u1eeb 40m<\/span>2<\/span> \u2013 120m<\/span>2<\/span>\/m\u1eb7t \u0111\u1ed1i v\u1edbi n\u1ed9i \u0111\u00f4 v\u00e0 t\u1ed1i \u0111a 200m<\/span>2<\/span>\/m\u1eb7t khi \u0111\u1eb7t t\u1ea1i cao t\u1ed1c, qu\u1ed1c l\u1ed9. Chi\u1ec1u cao t\u1eeb \u0111i\u1ec3m cao nh\u1ea5t c\u1ee7a m\u1eb7t \u0111\u01b0\u1eddng t\u1edbi m\u00e9p d\u01b0\u1edbi c\u1ee7a b\u1ea3ng dao \u0111\u1ed9ng t\u1eeb 8m – 15m.<\/span><\/p>\n

K\u1ebft c\u1ea5u: <\/b>k\u1ebft c\u1ea5u m\u1ed9t b\u1ea3ng tr\u1ee5 g\u1ed3m khung th\u00e9p, tr\u1ee5 v\u00e0 m\u00f3ng. V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi m\u01b0a b\u00e3o, khi x\u00e2y d\u1ef1ng ph\u1ea7n m\u00f3ng c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u00e0o s\u00e2u v\u00e0 r\u1ed9ng, n\u1ebfu c\u1ea7n thi\u1ebft c\u00f3 th\u1ec3 d\u00f9ng m\u00f3ng c\u1ecdc v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1ecdc \u00e9p v\u00e0 kho\u1ea3ng c\u00e1ch t\u1eeb c\u1ecdc \u00e9p \u0111\u1ebfn tim \u0111\u1ee7 c\u00e2n b\u1eb1ng ngay c\u1ea3 khi gi\u00f3 b\u00e3o. Ph\u1ea7n khung \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb c\u00e1c d\u1ea7m ch\u1eef I b\u1eb1ng th\u00e9p, gi\u00fap n\u00e2ng \u0111\u1ee1 l\u1edbp b\u1ea1t in v\u00e0 g\u1eafn thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng, k\u00edch th\u01b0\u1edbc ti\u00eau chu\u1ea9n cho m\u1ed9t c\u1ee5m khung th\u00e9p l\u1edbn l\u00e0 20 x 60 ft(6,1 x 18,3m), 20 x 48 ft(6,1 x 14,6m) ho\u1eb7c 10 x 36 ft(3 x 11m).<\/span><\/p>\n

Ch\u1ea5t li\u1ec7u: <\/b>\u0111\u1ed1i v\u1edbi tr\u1ee5 v\u00e0 khung: th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng th\u00e9p v\u00e0 ph\u1ee7 m\u1ed9t l\u1edbp s\u01a1n tr\u00ean b\u1ec1 m\u1eb7t \u0111\u1ec3 tr\u00e1nh qu\u00e1 tr\u00ecnh oxy h\u00f3a g\u00e2y r\u1ec9 s\u00e9t v\u00e0 b\u00e0o m\u00f2n v\u1eadt li\u1ec7u.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi l\u1edbp b\u1ea1t in h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o: c\u00f3 nhi\u1ec1u ch\u1ea5t li\u1ec7u nh\u01b0ng b\u1ea1t hiflex v\u1eabn \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1edd gi\u00e1 th\u00e0nh r\u1ebb, b\u1ec1n v\u00e0 \u0111\u1eb9p, \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb nh\u1ef1a PVC, c\u00f3 m\u00e0u tr\u1eafng s\u1eefa, ch\u1ecbu \u0111\u01b0\u1ee3c th\u1eddi ti\u1ebft n\u1eafng m\u01b0a, kh\u1ea3 n\u0103ng co gi\u00e3n t\u1ed1t v\u00e0 s\u1ea3n ph\u1ea9m sau in cho h\u00ecnh \u1ea3nh \u0111\u1eb9p trong v\u00f2ng t\u1ed1i \u0111a 12 th\u00e1ng.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m: <\/b>b\u1ea3ng tr\u1ee5 l\u00e0 lo\u1ea1i h\u00ecnh c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0y l\u1edbn nh\u1ea5t v\u00ec \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m r\u1ea5t k\u1ef9. Di\u1ec7n t\u00edch b\u1ea3ng tr\u1ee5 th\u01b0\u1eddng r\u1ea5t l\u1edbn l\u00e0 c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn phong c\u00e1ch thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o hay k\u1ebft h\u1ee3p 3D v\u00e0 d\u1ec5 l\u1ecdt v\u00e0o t\u1ea7m nh\u00ecn c\u1ee7a ng\u01b0\u1eddi tham gia giao th\u00f4ng th\u1eadm ch\u00ed t\u1eeb v\u00e0i km v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u00edch h\u1ee3p.<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m: <\/b>v\u00ec chi ph\u00ed thi c\u00f4ng, l\u1eafp \u0111\u1eb7t, thay maquette cao n\u00ean vi\u1ec7c c\u1eadp nh\u1eadt n\u1ed9i dung qu\u1ea3ng c\u00e1o nh\u1eb1m b\u1eaft k\u1ecbp xu h\u01b0\u1edbng g\u00e2y t\u1ed1n k\u00e9m. B\u1ea3ng tr\u1ee5 th\u01b0\u1eddng \u0111\u1eb7t \u1edf \u0111\u01b0\u1eddng cao t\u1ed1c, qu\u1ed1c l\u1ed9 c\u00f3 y\u00eau c\u1ea7u t\u1ed1c \u0111\u1ed9 di chuy\u1ec3n nhanh v\u00e0 kh\u00f3 nh\u00ecn th\u1ea5y n\u1ed9i dung qu\u1ea3ng c\u00e1o, n\u00ean gi\u1edbi h\u1ea1n n\u1ed9i dung v\u00e0 t\u1eadp trung v\u00e0o kh\u00e2u h\u00ecnh \u1ea3nh v\u1edbi m\u00e0u s\u1eafc n\u1ed5i b\u1eadt. B\u1ea3ng tr\u1ee5 s\u1ebd n\u1eb1m \u0111\u1ed9c l\u1eadp b\u00ean \u0111\u01b0\u1eddng n\u00ean r\u1ea5t d\u1ec5 b\u1ecb h\u01b0 h\u1ea1i, r\u00e1ch b\u1ea1t hay h\u1ecfng \u0111\u00e8n \u0111\u1ed5 tr\u1ee5 c\u1ea7n ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

\"Tr\u1ee5

Tr\u1ee5 qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p mock-up t\u1ea1i H\u1ed3 Ch\u00ed Minh do Shojiki Ads th\u1ef1c hi\u1ec7n<\/p><\/div>\n

2.2 B\u1ea3ng \u1ed1p t\u01b0\u1eddng<\/b><\/h4>\n

Trong th\u00e0nh ph\u1ed1 \u201ct\u1ea5c \u0111\u1ea5t t\u1ea5c v\u00e0ng\u201d kh\u00f4ng c\u00f3 kh\u00f4ng gian l\u00e0m tr\u1ee5 \u0111\u1ed9c l\u1eadp lo\u1ea1i h\u00ecnh bi\u1ec3n qu\u1ea3ng c\u00e1o th\u01b0\u1eddng b\u1eaft g\u1eb7p nh\u1ea5t l\u00e0 b\u1ea3ng \u1ed1p t\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1eafp t\u1ef1a v\u00e0o b\u00ean h\u00f4ng hay m\u1eb7t ti\u1ec1n c\u1ee7a m\u1ed9t t\u00f2a nh\u00e0. C\u00e1c nh\u00e0 kinh doanh qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ee7 nh\u00e0 \u0111\u00e3 \u0111i \u0111\u1ebfn m\u1ed9t th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t l\u1ee3i \u00edch v\u00e0 chia s\u1ebb m\u1ed9t ph\u1ea7n m\u1eb7t ti\u1ec1n ho\u1eb7c b\u00ean h\u00f4ng t\u00f2a nh\u00e0 cao t\u1ea7ng c\u00f3 t\u1ea7m nh\u00ecn tho\u00e1ng \u0111\u00e3ng, kh\u00f4ng kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm nh\u1eefng bi\u1ec3n b\u1ea3ng n\u00e0y t\u1ea1i v\u00f2ng xoay, ng\u00e3 t\u01b0, ch\u00e2n c\u1ea7u v\u01b0\u1ee3t hay \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn s\u00e2n bay.<\/span><\/p>\n

\"B\u1ea3ng

B\u1ea3ng \u1ed1p t\u01b0\u1eddng t\u1ea1i H\u1ed3 Ch\u00ed Minh; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

K\u00edch th\u01b0\u1edbc:<\/b> th\u00f4ng th\u01b0\u1eddng, di\u1ec7n t\u00edch m\u1eb7t b\u1ea3ng dao \u0111\u1ed9ng t\u1eeb 40m<\/span>2<\/span> \u2013 150m<\/span>2<\/span><\/p>\n

K\u1ebft c\u1ea5u: <\/b>khung s\u1eaft \u0111\u01b0\u1ee3c b\u1eaft v\u00edt ch\u1eb7t v\u00e0o t\u01b0\u1eddng v\u1edbi m\u1ed9t m\u1eb7t in qu\u1ea3ng c\u00e1o. B\u1ea3ng c\u00f3 th\u1ec3 nh\u00f4 kh\u00f4ng qu\u00e1 50% kh\u1ecfi b\u1edd t\u01b0\u1eddng.<\/span><\/p>\n

Ch\u1ea5t li\u1ec7u: <\/b>t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea3ng tr\u1ee5.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m: <\/b>b\u1ea3ng \u1ed1p t\u01b0\u1eddng c\u1ea7n \u00edt th\u1eddi gian thi c\u00f4ng x\u00e2y d\u1ef1ng, l\u1eafp \u0111\u1eb7t h\u01a1n b\u1ea3ng tr\u1ee5 v\u00ec n\u1eb1m trong n\u1ed9i th\u00e0nh v\u00e0 k\u1ebft c\u1ea5u \u0111\u01a1n gi\u1ea3n, t\u1eeb \u0111\u00f3 chi ph\u00ed b\u1ea3ng \u1ed1p t\u01b0\u1eddng th\u1ea5p h\u01a1n b\u1ea3ng tr\u1ee5 v\u00e0 b\u1ea3ng led ngo\u00e0i tr\u1eddi. V\u00ec \u0111\u1eb7t trong n\u1ed9i th\u00e0nh, b\u1ea3ng \u1ed1p t\u01b0\u1eddng c\u00f3 l\u1ee3i th\u1ebf ti\u1ebfp x\u00fac v\u1edbi m\u1eadt \u0111\u1ed9 giao th\u00f4ng cao, th\u01b0\u1eddng xuy\u00ean k\u1eb9t xe l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 di chuy\u1ec3n v\u00e0 \u0111\u00e8n t\u00edn hi\u1ec7u giao th\u00f4ng k\u00e9o d\u00e0i.\u00a0<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m: <\/b>m\u1eadt \u0111\u1ed9 b\u1ea3ng qu\u1ea3ng c\u00e1o d\u00e0y \u0111\u1eb7c g\u00e2y nhi\u1ec5u s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi tham gia giao th\u00f4ng, b\u00ean c\u1ea1nh \u0111\u00f3 c\u00e1c t\u00f2a nh\u00e0 cao t\u1ea7ng, c\u00e2y xanh n\u1ed9i th\u00e0nh, d\u00e2y \u0111i\u1ec7n c\u0169ng l\u00e0m m\u1ea5t t\u1ea7m nh\u00ecn m\u1ed9t b\u1ed9 ph\u1eadn ho\u1eb7c to\u00e0n ph\u1ea7n c\u1ee7a b\u1ea3ng. B\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 n\u1ed9i dung \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng trong d\u00f2ng l\u01b0u l\u01b0\u1ee3ng \u0111\u00f4ng \u0111\u00fac. C\u01a1 c\u1ea5u gi\u00e1 th\u00ec chi ph\u00ed thu\u00ea v\u1ecb tr\u00ed r\u1ea5t l\u1edbn d\u1eabn \u0111\u1ebfn gi\u00e1 cao t\u01b0\u01a1ng \u0111\u01b0\u01a1ng th\u1eadm ch\u00ed h\u01a1n b\u1ea3ng tr\u1ee5 \u0111\u1ed9c l\u1eadp d\u00f9 di\u1ec7n t\u00edch nh\u1ecf h\u01a1n.<\/span><\/p>\n

\"B\u1ea3ng

B\u1ea3ng \u1ed1p t\u01b0\u1eddng t\u1ea1i v\u00f2ng xoay D\u00e2n Ch\u1ee7, H\u1ed3 Ch\u00ed Minh; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

2.3 Tri-vision<\/b><\/h4>\n

Tri-vision hay c\u00f2n g\u1ecdi l\u00e0 bi\u1ec3n l\u1eadt ba m\u1eb7t l\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o t\u1ea5m l\u1edbn \u0111\u01b0\u1ee3c x\u1ebfp th\u00e0nh t\u1eeb nh\u1eefng thanh tr\u1ee5 tam gi\u00e1c \u0111\u1eb7t c\u1ea1nh nhau trong khung s\u1eaft. V\u00ec v\u1eady, b\u1ea3ng tri-vision c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c ba n\u1ed9i dung kh\u00e1c nhau tr\u00ean m\u1ed9t bi\u1ec3n qu\u1ea3ng c\u00e1o qua vi\u1ec7c l\u00e0m xoay c\u00e1c thanh tr\u1ee5 tam gi\u00e1c, d\u01b0\u1edbi s\u1ef1 v\u1eadn h\u00e0nh c\u1ee7a m\u00f4-t\u01a1 \u0111i\u1ec7n.<\/span><\/p>\n

\"M\u1ed9t

M\u1ed9t bi\u1ec3n qu\u1ea3ng c\u00e1o tri-vision t\u1ea1i H\u1ed3 Ch\u00ed Minh; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

V\u1ecb tr\u00ed: <\/b>tri-vision th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t trong n\u1ed9i \u0111\u00f4, n\u01a1i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i, m\u1eadt \u0111\u1ed9 giao th\u00f4ng cao, kh\u00f4ng b\u1ecb che khu\u1ea5t t\u1ea7m nh\u00ecn.\u00a0<\/span><\/p>\n

K\u00edch th\u01b0\u1edbc: <\/b>tri-vision c\u00f3 k\u00edch th\u01b0\u1edbc kh\u00f4ng qu\u00e1 l\u1edbn, nh\u01b0ng c\u0169ng kh\u00f4ng qu\u00e1 b\u00e9, th\u01b0\u1eddng s\u1ebd l\u00e0 t\u1eeb 20m2 tr\u1edf l\u00ean.<\/span><\/p>\n

K\u1ebft c\u1ea5u: <\/b>tri-vision \u0111\u01b0\u1ee3c l\u1eafp \u0111\u1eb7t trong khung s\u1eaft, d\u1ef1ng tr\u00ean c\u1ed9t tr\u1ee5, ho\u1eb7c \u1ed1p t\u01b0\u1eddng (gi\u1ed1ng billboard v\u00e0 pano). Nh\u1eefng thanh tr\u1ee5 tam gi\u00e1c \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t s\u00e1t nhau trong khung s\u1eaft v\u1edbi kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c thanh tr\u1ee5 l\u00e0 t\u1eeb kho\u1ea3ng 4 \u2013 8mm.<\/span><\/p>\n

C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng: <\/b>m\u00f4-t\u01a1 \u0111i\u1ec7n s\u1ebd \u0111\u1ea3m nh\u1eadn nhi\u1ec7m v\u1ee5 l\u00e0m xoay c\u00e1c thanh tr\u1ee5 m\u1ed9t g\u00f3c 120 \u0111\u1ed9 theo chu k\u1ef3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n, qua \u0111\u00f3 n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng.<\/span><\/p>\n

Ch\u1ea5t li\u1ec7u: <\/b>c\u00e1c thanh tr\u1ee5 tr\u00ean bi\u1ec3n th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng nh\u00f4m do c\u00f3 \u01b0u \u0111i\u1ec3m nh\u1eb9, b\u1ec1n, \u0111\u1eb9p. H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c c\u1eaft v\u00e0 d\u00e1n l\u00ean c\u00e1c m\u1eb7t c\u1ee7a thanh l\u1eadt tr\u1ee5.<\/span><\/p>\n

Chi\u1ebfu s\u00e1ng: <\/b>c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00e8n \u0111\u1ec3 chi\u1ebfu s\u00e1ng v\u00e0o ban \u0111\u00eam.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m: <\/b>tri-vision c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00f9ng l\u00fac ba n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t b\u1ea3ng, \u0111\u1ed3ng th\u1eddi n\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1edfi chuy\u1ec3n \u0111\u1ed9ng l\u1eadt c\u1ee7a c\u00e1c thanh tr\u1ee5 tam gi\u00e1c. C\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t tri-vision \u0111\u1ec1u l\u00e0 v\u1ecb tr\u00ed \u0111\u1eb9p, kh\u00f4ng b\u1ecb che ch\u1eafn, n\u01a1i nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i.<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m: <\/b>k\u00edch th\u01b0\u1edbc c\u1ee7a tri-vision b\u1ecb gi\u1edbi h\u1ea1n, kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 to v\u00e0 c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 b\u00e9. \u0110\u01b0\u1ee3c k\u1ebft h\u1ee3p t\u1eeb c\u00e1c thanh tr\u1ee5 tam gi\u00e1c n\u00ean n\u00f3 s\u1ebd\u00a0c\u00f3 khe h\u1edf gi\u1eefa c\u00e1c thanh tr\u1ee5. \u0110\u1ed3ng th\u1eddi, chi ph\u00ed tri\u1ec3n khai tri-vision s\u1ebd cao do s\u1eed d\u1ee5ng k\u1ebft c\u1ea5u c\u00f9ng ch\u1ea5t li\u1ec7u \u0111\u1eaft ti\u1ec1n, thi c\u00f4ng ph\u1ee9c t\u1ea1p v\u00e0 m\u1ea5t th\u1eddi gian.<\/span><\/p>\n

2.4 Street furniture<\/b><\/h4>\n

L\u00e0 c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ed9 cao th\u1ea5p ngang t\u1ea7m nh\u00ecn, \u0111\u01b0\u1ee3c x\u00e2y tr\u00ean d\u1ea3i ph\u00e2n c\u00e1ch ho\u1eb7c tr\u00ean v\u1ec9a h\u00e8 c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn, khu v\u1ef1c c\u00f4ng vi\u00ean, nh\u00e0 ch\u1edd xe bu\u00fdt. Street furniture \u0111\u01b0\u1ee3c ph\u00e2n l\u00e0m 3 lo\u1ea1i h\u00ecnh ch\u00ednh: b\u1ea3ng h\u1ed9p \u0111\u00e8n (lightbox), tr\u1ea1m d\u1eebng xe bu\u00fdt (bus shelter) v\u00e0 kiosk (nh\u01b0 tr\u1ea1m \u0111i\u1ec7n tho\u1ea1i, tr\u1ea1m th\u00f4ng tin xe bu\u00fdt,…). Lo\u1ea1i h\u00ecnh n\u00e0y c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf v\u00e0 ti\u1ebfp c\u1eadn s\u00e2u v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Chi ph\u00ed trung b\u00ecnh t\u1eeb 5,000 USD\/v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o\/n\u0103m.<\/span><\/p>\n

\"H\u1ed9p

H\u1ed9p \u0111\u00e8n d\u1ea3i ph\u00e2n c\u00e1ch trong th\u00e0nh ph\u1ed1; Ngu\u1ed3n: Shojiki Ads<\/p><\/div>\n

K\u00edch th\u01b0\u1edbc:<\/b> chi\u1ec1u cao t\u1eeb 1 – 3m, di\u1ec7n t\u00edch trong kho\u1ea3ng 3m<\/span>2<\/span> – 15m<\/span>2<\/span>\/m\u1eb7t.<\/span><\/p>\n

K\u1ebft c\u1ea5u: <\/b>khung kim lo\u1ea1i l\u00e0m gi\u00e1 \u0111\u1ee1, b\u00ean ngo\u00e0i b\u1ecdc nh\u1ef1a mica, b\u00ean trong c\u00f3 t\u1ea5m d\u1eabn s\u00e1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u00e1nh s\u00e1ng \u0111i \u0111\u1ebfn t\u1ea5t c\u1ea3 kh\u00f4ng gian qu\u1ea3ng c\u00e1o, \u0111\u00e8n chi\u1ebfu s\u00e1ng ngo\u00e0i ho\u1eb7c trong.<\/span><\/p>\n

Ch\u1ea5t li\u1ec7u: <\/b>khung nh\u00f4m ho\u1eb7c aluminum c\u00f3 l\u1ed7 th\u00f4ng gi\u00f3, s\u1eed d\u1ee5ng<\/span> b\u1ea1t hiflex xuy\u00ean s\u00e1ng ho\u1eb7c b\u1ea1t backlit v\u1edbi \u0111\u1ed9 b\u1ec1n cao, kh\u1ea3 n\u0103ng xuy\u00ean s\u00e1ng t\u1ed1t. Nh\u1ef1a mica trong su\u1ed1t c\u00f3 kh\u1ea3 n\u0103ng ch\u1ecbu nhi\u1ec7t t\u1ed1t, ch\u1eafc ch\u1eafn, b\u1ec1 m\u1eb7t nh\u1eb5n m\u1ecbn b\u00f3ng lo\u00e1ng, \u0111\u1eaft h\u01a1n c\u00f3 th\u1ec3 ch\u1ecdn th\u1ee7y tinh hay k\u00ednh c\u01b0\u1eddng l\u1ef1c. B\u1ed9 ngu\u1ed3n tr\u1eef \u0111i\u1ec7n ch\u1ec9 kho\u1ea3ng 12V, \u0111\u1ea3m b\u1ea3o kh\u00f4ng g\u00e2y nguy hi\u1ec3m \u0111\u1ebfn con ng\u01b0\u1eddi.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m: <\/b>chi ph\u00ed tri\u1ec3n khai th\u1ea5p h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh kh\u00e1c nh\u1edd k\u00edch th\u01b0\u1edbc nh\u1ecf g\u1ecdn, vi\u1ec7c thi c\u00f4ng d\u1ec5 d\u00e0ng, t\u1ed1n \u00edt nh\u00e2n l\u1ef1c v\u00e0 d\u1ec5 th\u00e1o l\u1eafp thay th\u1ebf n\u1ed9i dung. H\u1ec7 th\u1ed1ng chi\u1ebfu s\u00e1ng \u0111\u1eb7t b\u00ean trong m\u1eb7t b\u1ea3ng t\u1ea1o hi\u1ec7u \u1ee9ng n\u1ed5i b\u1eadt h\u1eb3n trong \u0111\u00eam t\u1ed1i, \u00edt t\u1ed1n k\u00e9m v\u00e0 h\u01b0 h\u1ecfng h\u01a1n khi \u0111\u1eb7t b\u00ean ngo\u00e0i, \u0111\u1ed3ng th\u1eddi gi\u00fap \u0111em l\u1ea1i h\u00ecnh \u1ea3nh g\u1ecdn g\u00e0ng, sang tr\u1ecdng. B\u1ea3ng t\u1ea7m th\u1ea5p d\u1ec5 d\u00e0ng l\u1ecdt v\u00e0o t\u1ea7m m\u1eaft ng\u01b0\u1eddi \u0111i xe, \u0111i b\u1ed9 v\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c tr\u01b0\u1eddng ph\u00e1i xe bu\u00fdt, c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh, ng\u00e0nh ngh\u1ec1, l\u1ee9a tu\u1ed5i.\u00a0<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m: <\/b>t\u1ea7m nh\u00ecn th\u1ea5p kh\u00f3 nh\u00ecn th\u1ea5y t\u1eeb kho\u1ea3ng c\u00e1ch h\u01a1n 100m, c\u1ea7n ti\u1ebfp x\u00fac kho\u1ea3ng c\u00e1ch g\u1ea7n n\u00ean kh\u00e2u in \u1ea5n, thi c\u00f4ng b\u1ea3ng c\u1ea7n ch\u00fa tr\u1ecdng chi ti\u1ebft v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea3n in c\u1ea7n ph\u1ea3i r\u00f5 n\u00e9t. B\u1ea3ng t\u1ea7m th\u1ea5p r\u1ea5t nh\u1ecf v\u00e0 kh\u00f3 nh\u00ecn th\u1ea5y v\u00ec v\u1eady h\u1ea7u nh\u01b0 ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y trong trung t\u00e2m th\u00e0nh ph\u1ed1, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ch\u1ea1y h\u00e0ng lo\u1ea1t b\u1ea3ng k\u1ebf ti\u1ebfp nhau \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 ghi nh\u1eadn th\u00f4ng tin qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o s\u1ef1 ch\u00fa \u00fd cho ng\u01b0\u1eddi nh\u00ecn.<\/span><\/p>\n

M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng b\u1ea3ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng\u00a0<\/b><\/h2>\n

Khi mua bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng hay b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi n\u00e0o, ta \u0111\u1ec1u c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft khi mua bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng, g\u1ed3m: ng\u00e2n s\u00e1ch, khu v\u1ef1c ch\u1ea1y, th\u1eddi gian ch\u1ea1y, t\u1ec7p kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u1eafm \u0111\u1ebfn\u2026 Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng n\u00ean l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec3m sau:<\/span><\/p>\n

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  • Kh\u1ea3o s\u00e1t g\u00f3c nh\u00ecn v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea3ng, ki\u1ec3m tra b\u1ea3ng c\u00f3 b\u1ecb che khu\u1ea5t b\u1edfi c\u00e2y c\u1ed1i ho\u1eb7c c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng hay kh\u00f4ng tr\u01b0\u1edbc v\u00e0 \u0111\u1ecbnh k\u1ef3 trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng. \u0110\u1ed1i v\u1edbi bi\u1ec3n khu cao t\u1ed1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u00e0y \u0111\u1eb7c, khi\u1ebfn t\u00ecnh tr\u1ea1ng che nhau r\u1ea5t th\u01b0\u1eddng xuy\u00ean, h\u00e3y y\u00eau c\u1ea7u cung c\u1ea5p video thay v\u00ec h\u00ecnh demo, h\u00e3y y\u00eau c\u1ea7u cung c\u1ea5p h\u00ecnh t\u1eeb nhi\u1ec1u kho\u1ea3ng c\u00e1ch kh\u00e1c nhau.<\/span><\/li>\n
  • N\u00ean c\u00f3 s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y bi\u1ec3n b\u1ea3ng. Ngo\u00e0i ra, h\u00e3y ra th\u1ef1c \u0111\u1ecba khi c\u00f3 th\u1ec3.<\/span><\/li>\n
  • Ki\u1ec3m tra b\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p ho\u1ea1t \u0111\u1ed9ng. C\u00f3 c\u1ea7n ph\u1ea3i ch\u1ea1y c\u1ed5 \u0111\u1ed9ng kh\u00f4ng, n\u1ebfu ch\u1ea1y th\u00ec ch\u00ednh s\u00e1ch s\u1ebd nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\n
  • Gi\u00e1 c\u1ea3: bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng t\u1ea7m cao th\u01b0\u1eddng c\u00f3 gi\u00e1 t\u1eeb 200tr\/n\u0103m l\u00ean \u0111\u1ebfn 2-3 t\u1ef7\/n\u0103m, gi\u00e1 n\u1eeda n\u0103m kho\u1ea3ng 65% gi\u00e1 m\u1ed9t n\u0103m, gi\u00e1 3 th\u00e1ng kho\u1ea3ng 35% gi\u00e1 m\u1ed9t n\u0103m v\u00e0 c\u1ea7n mua t\u1ed1i thi\u1ec3u 3 th\u00e1ng.<\/span><\/li>\n
  • Ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a ch\u1ee7 b\u1ea3ng (ch\u1ea5t li\u1ec7u b\u1ea1t, thay maquette, x\u1eed l\u00fd khi b\u1ea1t r\u00e1ch, c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c b\u00f9 th\u1eddi l\u01b0\u1ee3ng\u2026)<\/span><\/li>\n
  • Th\u00f4ng th\u01b0\u1eddng, nh\u00e0 cung c\u1ea5p s\u1ebd mi\u1ec5n ph\u00ed l\u1ea7n l\u00ean b\u1ea1t \u0111\u1ea7u v\u00e0 chi ph\u00ed n\u00e0y \u0111\u00e3 n\u1eb1m trong g\u00f3i mua, n\u1ebfu th\u01b0\u01a1ng l\u01b0\u1ee3ng h\u00e3y th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed thay b\u1ea1t sau 06 th\u00e1ng.<\/span><\/li>\n
  • H\u00e3y ki\u1ec3m tra \u0111\u00e8n, nhi\u1ec1u \u0111\u01a1n v\u1ecb l\u1eafp \u0111\u00e8n kh\u00f4ng chu\u1ea9n g\u00e2y ch\u00f3i m\u1eaft m\u1ea5t n\u1ed9i dung b\u1ea1t v\u1ec1 \u0111\u00eam, ho\u1eb7c \u0111\u00e8n h\u01b0 h\u1ecfng sau m\u1ed9t th\u1eddi gian. H\u00e3y y\u00eau c\u1ea7u h\u00ecnh \u1ea3nh nghi\u1ec7m thu m\u1ed7i th\u00e1ng g\u1ed3m ng\u00e0y v\u00e0 \u0111\u00eam. N\u1ebfu th\u1ea5y s\u1ed1 \u0111\u00e8n ch\u01b0a \u0111\u1ee7, h\u00e3y th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi ch\u1ee7 b\u1ea3ng \u0111\u1ec3 th\u00eam s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e8n. H\u00e3y ch\u1ecdn lo\u1ea1i bi\u1ec3n c\u00f3 \u0111\u00e8n tr\u00ean \u0111\u00e8n d\u01b0\u1edbi \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng chi\u1ebfu s\u00e1ng t\u1ed1t nh\u1ea5t.<\/span><\/li>\n
  • Th\u1eddi gian l\u00ean n\u1ed9i dung t\u1eeb 3 – 14 ng\u00e0y k\u1ec3 t\u1eeb ng\u00e0y kh\u00e1ch h\u00e0ng duy\u1ec7t layout. H\u00e3y c\u00f3 k\u1ebf ho\u1ea1ch s\u1edbm tr\u00e1nh b\u1ecb \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n

    T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/b><\/p>\n

    [1]. Compass-Tech, Compass c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o t\u1ed5ng quan ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi qu\u00fd 1\/2021, OOHClub, 04\/2021.<\/span><\/p>\n

    [1]. Compass-Tech, Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u0103ng m\u1ea1nh trong m\u00f9a d\u1ecbch, cao h\u01a1n so v\u1edbi t\u1ebft 2021, OOHClub, 07\/2021.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    I. BI\u1ec2N B\u1ea2NG TRUY\u1ec0N TH\u1ed0NG 1.Kh\u00e1i ni\u1ec7m v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m Bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng hay c\u00f2n g\u1ecdi l\u00e0 billboard ho\u1eb7c pano, l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ra \u0111\u1eddi s\u1edbm nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m C\u1ed9ng H\u00f2a, nay v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u1edbn nh\u1ea5t v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng c\u00e1c…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[57,58],"class_list":["post-7893","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","tag-ebook","tag-ebookooh","category-56","description-off"],"acf":[],"yoast_head":"\nBi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o 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