{"id":7891,"date":"2021-09-29T13:23:41","date_gmt":"2021-09-29T06:23:41","guid":{"rendered":"https:\/\/shojiki.vn\/?p=7891"},"modified":"2021-10-08T18:20:20","modified_gmt":"2021-10-08T11:20:20","slug":"cac-chu-the-tham-gia-vao-nganh-quang-cao-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html","title":{"rendered":"C\u00c1C CH\u1ee6 TH\u1ec2 THAM GIA V\u00c0O NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"},"content":{"rendered":"

III. C\u00c1C CH\u1ee6 TH\u1ec2 THAM GIA V\u00c0O NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI<\/b><\/h2>\n

1. Nh\u00e0 n\u01b0\u1edbc<\/b><\/h3>\n

Nh\u00e0 n\u01b0\u1edbc l\u00e0 ch\u1ee7 th\u1ec3 gi\u1eef vai tr\u00f2 qu\u1ea3n l\u00fd, chi ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u1ec3 hi\u1ec7n trong vi\u1ec7c: ban h\u00e0nh v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c v\u0103n b\u1ea3n quy ph\u1ea1m ph\u00e1p lu\u1eadt v\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi; h\u1ed7 tr\u1ee3 v\u00e0 ti\u1ebfp nh\u1eadn c\u00e1c ph\u1ea3n \u00e1nh khi c\u00e1c ch\u1ee7 th\u1ec3 thu\u1ed9c th\u1ea9m quy\u1ec1n qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c c\u01a1 quan; ki\u1ec3m tra v\u00e0 x\u1eed l\u00fd c\u00e1c vi ph\u1ea1m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n l\u00e0 ng\u00e0nh t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1edf ng\u00e0nh ch\u00ednh nh\u01b0 sau:<\/span><\/p>\n

    \n
  • S\u1edf V\u0103n ho\u00e1, Th\u1ec3 thao v\u00e0 du l\u1ecbch: ch\u1ee7 tr\u00ec ho\u1ea1t \u0111\u1ed9ng l\u1eadp quy ho\u1ea1ch, c\u1ea5p ph\u00e9p n\u1ed9i dung qu\u1ea3ng c\u00e1o, thanh tra qu\u1ea3ng c\u00e1o v\u1ec1 m\u1eb7t n\u1ed9i dung; Ph\u00f2ng v\u0103n h\u00f3a c\u00e1c Qu\u1eadn\/ph\u01b0\u1eddng: vai tr\u00f2 l\u1eadp quy ho\u1ea1ch v\u00e0 thanh ki\u1ec3m so\u00e1t qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n
  • S\u1edf X\u00e2y D\u1ef1ng: c\u1ea5p ph\u00e9p x\u00e2y d\u1ef1ng cho v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 tham gia v\u00e0o vi\u1ec7c quy \u0111\u1ecbnh c\u00e1c ti\u00eau chu\u1ea9n x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed do B\u1ed9 X\u00e2y D\u1ef1ng ban h\u00e0nh.<\/span><\/li>\n
  • S\u1edf Giao Th\u00f4ng V\u1eadn T\u1ea3i: c\u1ea5p ph\u00e9p v\u1ecb tr\u00ed tr\u00ean \u0111\u1ea5t c\u1ee7a giao th\u00f4ng, c\u1ea5p ph\u00e9p \u0111\u1ea3m b\u1ea3o c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn giao th\u00f4ng.<\/span><\/li>\n
  • \u1ee6y Ban Nh\u00e2n D\u00e2n T\u1ec9nh\/Th\u00e0nh Ph\u1ed1: duy\u1ec7t quy ho\u1ea1ch qu\u1ea3ng c\u00e1o chung c\u1ee7a th\u00e0nh ph\u1ed1, c\u1ea5p duy\u1ec7t m\u1ed9t s\u1ed1 h\u1ed3 s\u01a1,…<\/span><\/li>\n
  • \u1ee6y Ban Nh\u00e2n D\u00e2n Qu\u1eadn\/Huy\u1ec7n\/Th\u00e0nh ph\u1ed1: qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi trong khu v\u1ef1c, x\u1eed l\u00fd vi ph\u1ea1m li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi trong ph\u1ea1m vi quy\u1ec1n h\u1ea1n,\u2026<\/span><\/li>\n<\/ul>\n

    Nh\u00e0 n\u01b0\u1edbc l\u00e0 ch\u1ee7 th\u1ec3 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi c\u1ea3 ba ch\u1ee7 th\u1ec3 c\u00f2n l\u1ea1i, Nh\u00e0 n\u01b0\u1edbc v\u1eeba l\u00e0 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, v\u1eeba b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ea3 hai ch\u1ee7 th\u1ec3 Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 Ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ec1u ph\u1ea3i tu\u00e2n th\u1ee7 theo c\u00e1c quy \u0111\u1ecbnh v\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ee7a C\u01a1 quan Nh\u00e0 n\u01b0\u1edbc, nh\u1eefng vi ph\u1ea1m c\u1ee7a hai ch\u1ee7 th\u1ec3 n\u00e0y c\u0169ng s\u1ebd do C\u01a1 quan Nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ea9m quy\u1ec1n x\u1eed l\u00fd. T\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a hai ch\u1ee7 th\u1ec3 n\u00e0y, Nh\u00e0 n\u01b0\u1edbc ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u00ednh \u0111\u00fang \u0111\u1eafn, t\u1ea1o ni\u1ec1m tin cho Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra c\u00e1c vi ph\u1ea1m nh\u00f3m Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec1 quy\u1ec1n l\u1ee3i, v\u00ed d\u1ee5 tr\u01b0\u1eddng h\u1ee3p tai n\u1ea1n xe v\u00ec qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi g\u00e2y ra.<\/span><\/p>\n

    2. Kh\u00e1ch h\u00e0ng\/agency mua qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/b><\/h3>\n

    Kh\u00e1ch h\u00e0ng\/agency l\u00e0 t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a c\u00e1c Ch\u1ee7 v\u1ecb tr\u00ed. C\u1ee5 th\u1ec3, \u0111\u1eb7t mua c\u00e1c ch\u1ee7 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp, ho\u1eb7c c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng mua qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

    Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng t\u1ee9c nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ea7n qu\u1ea3ng c\u00e1o n\u00ean s\u1ebd l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 l\u00e0 ch\u1ee7 th\u1ec3 tr\u1ea3 ti\u1ec1n cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp.<\/span><\/p>\n

    Kh\u00e1ch h\u00e0ng l\u00e0 ch\u1ee7 th\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u1ea7n \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm \u0111\u1ebfn agency ho\u1eb7c c\u00f3 th\u1ec3 t\u00ecm tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ee7 v\u1ecb tr\u00ed \u0111\u1ec3 mua d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

    Agency g\u1ed3m m\u1ed9t ho\u1eb7c nhi\u1ec1u c\u1ea5p l\u00e0 ch\u1ee7 th\u1ec3 trung gian gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ee7 v\u1ecb tr\u00ed, nh\u1eadn th\u00f4ng tin d\u1ef1 \u00e1n tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u00f9 h\u1ee3p v\u00e0 l\u00e0 ch\u1ee7 th\u1ec3 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi ch\u1ee7 v\u1ecb tr\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    3. Ch\u1ee7 v\u1ecb tr\u00ed (media owner)\u00a0<\/b><\/h3>\n

    Ch\u1ee7 v\u1ecb tr\u00ed l\u00e0 ch\u1ee7 th\u1ec3 s\u1edf h\u1eefu c\u00e1c d\u1ecbch v\u1ee5, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, l\u00e0 ng\u01b0\u1eddi nh\u1eadn v\u1ec1 doanh thu t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ee7 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi agency. \u0110\u00e2y l\u00e0 ch\u1ee7 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a chi\u1ebfn d\u1ecbch qu\u1ea3ng \u0111\u1ebfn v\u1edbi Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c \u0111\u00e3 th\u1ecfa thu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng\/agency.<\/span><\/p>\n

    \u0110\u1ed1i v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0 m\u00e0n h\u00ecnh LED, Billboard,\u2026 th\u00ec ch\u1ee7 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 l\u00e0 ch\u1ee7 th\u1ec3 s\u1edf h\u1eefu c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 v\u1ecb tr\u00ed m\u1eb7t b\u1eb1ng \u0111\u1ec3 \u0111\u1eb7t c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o n\u00e0y ho\u1eb7c ch\u1ee7 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 thu\u00ea l\u1ea1i m\u1eb7t b\u1eb1ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng v\u00e0 s\u1edf h\u1eefu c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n cho d\u1ecbch v\u1ee5 kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    Th\u00f4ng th\u01b0\u1eddng, ch\u1ee7 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o s\u1ebd thu\u00ea c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng, in \u1ea5n, POSM, m\u00e0n h\u00ecnh,\u2026 c\u00f9ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng. Ch\u1ee7 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1edf h\u1eefu \u0111\u1ed9i thi c\u00f4ng, ho\u1eb7c thu\u00ea b\u00ean th\u1ee9 ba thi c\u00f4ng v\u00e0 b\u1ea3o h\u00e0nh.<\/span><\/p>\n

    4. Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/b><\/h3>\n

    Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o l\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi do ch\u1ee7 v\u1ecb tr\u00ed th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

    Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o, l\u00e0 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00ec v\u1eady ch\u1ee7 th\u1ec3 n\u00e0y l\u00e0 ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

    Kh\u00e1ch h\u00e0ng\/agency v\u00e0 ch\u1ee7 v\u1ecb tr\u00ed s\u1ebd c\u00f9ng nhau \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eb1m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

    5. B\u00ean th\u1ee9 ba c\u1ea5p ch\u1ee9ng nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/b><\/h3>\n

    Tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ngo\u00e0i b\u1ed1n ch\u1ee7 th\u1ec3 nh\u01b0 tr\u00ean th\u00ec c\u00f2n c\u00f3 b\u00ean th\u1ee9 ba tham gia v\u00e0o v\u00e0o qu\u00e1 tr\u00ecnh c\u1ea5p ch\u1ee9ng nh\u1eadn ph\u00e1t s\u00f3ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00f4ng qua c\u00e1c ti\u00eau ch\u00ed nh\u01b0: hi\u1ec7u qu\u1ea3 t\u1ea7m nh\u00ecn, l\u01b0\u1ee3t ng\u01b0\u1eddi \u0111i ngang qua, l\u01b0\u1ee3t ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o, l\u01b0\u1ee3t ph\u01b0\u01a1ng ti\u1ec7n \u0111i ngang qua v\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, ch\u1ee7ng lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n. \u0110\u1ec3 kh\u00e1ch h\u00e0ng\/agency mua d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 hay kh\u00f4ng th\u00ec nh\u1eefng ch\u1ec9 ti\u00eau tr\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng c\u0103n c\u1ee9 quan tr\u1ecdng.\u00a0<\/span><\/p>\n

    C\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n nay nh\u01b0: Kantar, Cimigo, Compass Tech,… Trong \u0111\u00f3 Compass Tech l\u00e0 \u0111\u01a1n v\u1ecb th\u1ef1c hi\u1ec7n theo c\u00e1c ti\u00eau chu\u1ea9n do Esomar ban h\u00e0nh to\u00e0n c\u1ea7u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng nghi\u1ec7p m\u1edbi \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh ch\u00ednh x\u00e1c trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

    Tuy kh\u00f4ng tham gia tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0ng d\u1ecbch v\u1ee5 n\u00e0y chi\u1ebfm vai tr\u00f2 r\u1ea5t quan trong trong vi\u1ec7c \u0111\u00e1nh qu\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb c\u00e1c ti\u00eau ch\u00ed c\u1ee7a d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng do c\u00e1c \u0111\u01a1n v\u1ecb th\u1ef1c hi\u1ec7n kh\u00e1ch h\u00e0ng s\u1ebd quy\u1ebft \u0111\u1ecbnh xem vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o chi\u1ebfn d\u1ecbch c\u00f3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn, ho\u1eb7c t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o kh\u00e1ch, lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00e1c cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ti\u1ebfp theo \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n. Ngo\u00e0i ra kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c ti\u00eau ch\u00ed m\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng cung c\u1ea5p ngay t\u1eeb l\u00fac l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ef1a \u0111\u01b0\u1ee3c lo\u1ea1i h\u00ecnh, v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p nh\u1ea5t, \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 d\u1ecbch v\u1ee5 b\u1ed5 tr\u1ee3 t\u1ed1t cho ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n nay.<\/span><\/p>\n

    \n","protected":false},"excerpt":{"rendered":"

    III. C\u00c1C CH\u1ee6 TH\u1ec2 THAM GIA V\u00c0O NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI 1. Nh\u00e0 n\u01b0\u1edbc Nh\u00e0 n\u01b0\u1edbc l\u00e0 ch\u1ee7 th\u1ec3 gi\u1eef vai tr\u00f2 qu\u1ea3n l\u00fd, chi ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u1ec3 hi\u1ec7n trong vi\u1ec7c: ban h\u00e0nh v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c v\u0103n b\u1ea3n quy ph\u1ea1m ph\u00e1p lu\u1eadt v\u1ec1…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-7891","post","type-post","status-publish","format-standard","hentry","category-sach-quang-cao-ngoai-troi","category-56","description-off"],"acf":[],"yoast_head":"\nC\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki<\/title>\n<meta name=\"description\" content=\"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: nh\u00e0 n\u01b0\u1edbc, agency, ch\u1ee7 v\u1ecb tr\u00ed, ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 QC\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: nh\u00e0 n\u01b0\u1edbc, agency, ch\u1ee7 v\u1ecb tr\u00ed, ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 QC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html\" \/>\n<meta property=\"og:site_name\" content=\"Shojiki.vn\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T06:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-08T11:20:20+00:00\" \/>\n<meta name=\"author\" content=\"megabana\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"megabana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html\",\"url\":\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html\",\"name\":\"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki\",\"isPartOf\":{\"@id\":\"https:\/\/shojiki.vn\/#website\"},\"datePublished\":\"2021-09-29T06:23:41+00:00\",\"dateModified\":\"2021-10-08T11:20:20+00:00\",\"author\":{\"@id\":\"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2\"},\"description\":\"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: nh\u00e0 n\u01b0\u1edbc, agency, ch\u1ee7 v\u1ecb tr\u00ed, ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 QC\",\"breadcrumb\":{\"@id\":\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shojiki.vn\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00c1C CH\u1ee6 TH\u1ec2 THAM GIA V\u00c0O NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shojiki.vn\/#website\",\"url\":\"https:\/\/shojiki.vn\/\",\"name\":\"Shojiki.vn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shojiki.vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2\",\"name\":\"megabana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shojiki.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g\",\"caption\":\"megabana\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki","description":"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: nh\u00e0 n\u01b0\u1edbc, agency, ch\u1ee7 v\u1ecb tr\u00ed, ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 QC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html","og_locale":"en_US","og_type":"article","og_title":"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki","og_description":"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: nh\u00e0 n\u01b0\u1edbc, agency, ch\u1ee7 v\u1ecb tr\u00ed, ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 QC","og_url":"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html","og_site_name":"Shojiki.vn","article_published_time":"2021-09-29T06:23:41+00:00","article_modified_time":"2021-10-08T11:20:20+00:00","author":"megabana","twitter_misc":{"Written by":"megabana","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html","url":"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html","name":"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi - Shojiki","isPartOf":{"@id":"https:\/\/shojiki.vn\/#website"},"datePublished":"2021-09-29T06:23:41+00:00","dateModified":"2021-10-08T11:20:20+00:00","author":{"@id":"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2"},"description":"C\u00e1c ch\u1ee7 th\u1ec3 tham gia v\u00e0o ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: nh\u00e0 n\u01b0\u1edbc, agency, ch\u1ee7 v\u1ecb tr\u00ed, ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o, b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 QC","breadcrumb":{"@id":"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shojiki.vn\/cac-chu-the-tham-gia-vao-nganh-quang-cao-troi.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shojiki.vn\/en"},{"@type":"ListItem","position":2,"name":"C\u00c1C CH\u1ee6 TH\u1ec2 THAM GIA V\u00c0O NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI"}]},{"@type":"WebSite","@id":"https:\/\/shojiki.vn\/#website","url":"https:\/\/shojiki.vn\/","name":"Shojiki.vn","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shojiki.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/shojiki.vn\/#\/schema\/person\/e74c1a03f77da0672886c368072d83c2","name":"megabana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shojiki.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7451f4219d582fbf88d2669fe51e8b8b?s=96&d=mm&r=g","caption":"megabana"}}]}},"_links":{"self":[{"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/posts\/7891"}],"collection":[{"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/comments?post=7891"}],"version-history":[{"count":4,"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/posts\/7891\/revisions"}],"predecessor-version":[{"id":8135,"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/posts\/7891\/revisions\/8135"}],"wp:attachment":[{"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/media?parent=7891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/categories?post=7891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shojiki.vn\/en\/wp-json\/wp\/v2\/tags?post=7891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}