DANH S\u00c1CH NG\u01af\u1edcI BI\u00caN SO\u1ea0N<\/a><\/span><\/b><\/li>\n<\/ol>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Hi\u1ebfm c\u00f3 ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00e0o t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u00f3ng g\u00f3p nhi\u1ec1u cho ph\u1ed1 th\u1ecb nh\u01b0 ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi: t\u1eeb nh\u1eefng c\u00f4ng tr\u00ecnh trang tr\u00ed c\u1ed5 \u0111\u1ed9ng ch\u00ednh tr\u1ecb, nh\u1eefng lo\u1ea1i h\u00ecnh \u0111\u01b0\u1eddng \u0111\u00e8n ph\u1ee5c v\u1ee5 ng\u00e0y l\u1ec5 t\u1ebft, cho \u0111\u1ebfn nh\u1eefng kho\u1ea3n thu\u00ea \u0111\u1ea5t nh\u00e0 n\u01b0\u1edbc c\u0169ng nh\u01b0 c\u00e1c lo\u1ea1i thu\u1ebf ph\u00ed. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f2n mang \u0111\u1ebfn cho nh\u1eefng ch\u1ee7 nh\u00e0, ch\u1ee7 \u0111\u1ea5t m\u1ed9t kho\u1ea3n thu nh\u1eadp l\u1edbn nh\u1edd ho\u1ea1t \u0111\u1ed9ng cho thu\u00ea v\u1ecb tr\u00ed l\u1eafp qu\u1ea3ng c\u00e1o, k\u00e9o ng\u00e0nh in \u1ea5n c\u00f9ng ph\u00e1t tri\u1ec3n, qua \u0111\u00f3 \u0111\u00f3ng g\u00f3p cho n\u1ec1n kinh t\u1ebf qu\u1ed1c gia.![\"\"](\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/sach-quang-cao-ngoai-troi-4-773x1030.jpg\")
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00ecnh c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8 Nh\u1eadt ho\u1eb7c ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i n\u00f3i chung, h\u1ecd \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u1ec1u b\u1ea5t ng\u1edd v\u1edbi \u201cn\u0103ng l\u01b0\u1ee3ng\u201d c\u1ee7a c\u00e1c th\u00e0nh ph\u1ed1. Ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng \u0111\u00f3 ngo\u00e0i vi\u1ec7c \u0111\u1ebfn t\u1eeb nh\u1eefng d\u00f2ng xe c\u1ed9 t\u1ea5p n\u1eadp, m\u00e0 c\u00f2n \u0111\u1ebfn t\u1eeb nh\u1eefng con \u0111\u01b0\u1eddng r\u1ef1c s\u00e1ng b\u1edfi qu\u1ea3ng c\u00e1o, nh\u1eefng t\u00f2a nh\u00e0 l\u1eafp m\u00e0n h\u00ecnh r\u1ef1c r\u1ee1 nh\u01b0 l\u00e0 minh ch\u1ee9ng c\u1ee7a m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111ang l\u00ean. Nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u1ebfn t\u1eeb \u0111\u00f3.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ng\u01b0\u1ee3c l\u1ea1i, d\u00f9 l\u00e0 m\u1ed9t ng\u00e0nh qu\u1ea3ng c\u00e1o c\u00f3 tu\u1ed5i \u0111\u1eddi h\u01a1n ba m\u01b0\u01a1i n\u0103m, nh\u01b0ng h\u00ecnh nh\u01b0 ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1eddng l\u1edbp ch\u00ednh th\u1ed1ng n\u00e0o d\u1ea1y ri\u00eang ng\u00e0nh n\u00e0y t\u1eeb th\u1ee3 th\u1ea7y, thi c\u00f4ng cho \u0111\u1ebfn sales, ch\u01b0a c\u00f3 nhi\u1ec1u s\u00e1ch \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn cho ng\u00e0nh, so v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o digital th\u00ec th\u1ef1c s\u1ef1 t\u00e0i li\u1ec7u qu\u00e1 \u00edt. Th\u00eam n\u1eefa, do thi\u1ebfu l\u00fd thuy\u1ebft h\u1ecdc thu\u1eadt, thi\u1ebfu \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi nh\u00ecn nh\u1eadn sai v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a qu\u1ea3ng c\u00e1o OOH, c\u0169ng nh\u01b0 cho r\u1eb1ng ng\u00e0nh kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c mang s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi cu\u1ed1i c\u00f9ng v\u1eabn d\u00e0nh cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u1eadt s\u1ef1 \u0111\u00e3 th\u1eed v\u00e0 tin v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3, v\u00ec chi d\u00f9ng m\u00e0 kh\u00f3 \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ngh\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng l\u00e0 m\u1ed9t ng\u00e0nh l\u1eafm ch\u00f4ng gai, th\u01b0\u1eddng n\u00f3i l\u00e0 \u201c\u0111\u1ea5t c\u1ee7a ng\u01b0\u1eddi ta, ph\u00e9p nh\u00e0 n\u01b0\u1edbc, ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng\u201d, nhi\u1ec1u khi th\u1ea5y gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o cao \u0111\u00f3 nh\u01b0ng nhi\u1ec1u chi ph\u00ed ngo\u00e0i, s\u1ea3n ph\u1ea9m mang ra \u1ebf h\u00e0ng, ph\u00e1p lu\u1eadt qu\u1ea3ng c\u00e1o c\u00f2n ch\u01b0a thu\u1eadn l\u1ee3i, nhi\u1ec1u \u0111\u1ea5u \u0111\u00e1. Con ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o \u0111\u00f4i khi h\u00e9o m\u00f2n, c\u1ed9ng \u0111\u1ed3ng \u00edt t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau m\u1ed9t c\u00e1ch vui v\u1ebb.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u00f9 th\u1ebf, ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u00ean th\u1ebf gi\u1edbi v\u00e0 t\u1ea1i Vi\u1ec7t Nam ch\u01b0a bao gi\u1edd ng\u1eebng ph\u00e1t tri\u1ec3n v\u1ec1 doanh s\u1ed1, \u0111\u1eb7c bi\u1ec7t ng\u00e0nh qu\u1ea3ng c\u00e1o DOOH, t\u00f4i cho r\u1eb1ng tr\u01b0\u1edbc khi covid b\u00f9ng ph\u00e1t th\u00ec t\u1ef7 l\u1ec7 t\u0103ng kh\u00f4ng d\u01b0\u1edbi 10%\/n\u0103m, trong \u0111\u00f3 qu\u1ea3ng c\u00e1o DOOH t\u0103ng kh\u00f4ng d\u01b0\u1edbi 15%.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Qua 2 n\u0103m \u0111\u01b0\u1ee3c H\u1ed9i Qu\u1ea3ng C\u00e1o TP.HCM (HAA) Nh\u1ef1t \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng giao ch\u1ee7 nhi\u1ec7m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a OOHClub, ch\u00fang ta \u0111\u00e3 c\u00f3 c\u1ed9ng \u0111\u1ed3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi chuy\u00ean nghi\u1ec7p l\u1edbn nh\u1ea5t Vi\u1ec7t Nam v\u1edbi h\u01a1n 2,500 th\u00e0nh vi\u00ean v\u00e0 OOHAward \u2013 gi\u1ea3i th\u01b0\u1edfng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ea7u ti\u00ean d\u00e0nh cho nh\u00e3n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. Nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o OOH \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 anh em ng\u00e0nh marketing bi\u1ebft \u0111\u1ebfn, \u0111\u01b0\u1ee3c c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd v\u0103n h\u00f3a \u0111\u00e1nh gi\u00e1.<\/p>\n
![\"\"](\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/sach-quang-cao-ngoai-troi-5-847x1030.jpg\")
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tin r\u1eb1ng t\u00e0i li\u1ec7u h\u1ecdc t\u1eadp nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch c\u00f3 b\u00e0i b\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u1ec1 l\u00e2u d\u00e0i cho vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ecdc thu\u1eadt v\u1eefng ch\u1eafc cho ng\u00e0nh v\u00e0 mang ng\u00e0nh \u0111i xa h\u01a1n, \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i c\u00f4ng nh\u1eadn h\u01a1n, t\u00f4i d\u00e0nh th\u1eddi gian bi\u00ean so\u1ea1n quy\u1ec3n e-book n\u00e0y. Kh\u00f4ng ph\u1ea3i m\u1ed9t quy\u1ec3n s\u00e1ch b\u00e1n, t\u00f4i t\u1ef1 cho ph\u00e9p m\u00ecnh v\u1eeba l\u00e0m vi\u1ec7c nu\u00f4i c\u00f4ng ty v\u1eeba bi\u00ean so\u1ea1n, cung c\u1ea5p d\u01b0\u1edbi d\u1ea1ng e-book cho ph\u00e9p t\u00f4i ch\u1ec9nh s\u1eeda li\u00ean t\u1ee5c \u0111\u1ec3 b\u1eaft k\u1ecbp m\u1ed9t x\u00e3 h\u1ed9i \u0111ang v\u1eadn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Xin d\u00e0nh t\u1eb7ng quy\u1ec3n e-book n\u00e0y cho cho nh\u1eefng anh em thi c\u00f4ng qu\u1ea3ng c\u00e1o. \u0110\u1eb7c bi\u1ec7t xin c\u1ea3m \u01a1n c\u00e1c anh em trong c\u00f4ng ty Shojiki \u0111\u00e3 h\u1ed7 tr\u1ee3 t\u00f4i bi\u00ean so\u1ea1n n\u1ed9i dung trong m\u00f9a gi\u00e3n c\u00e1ch d\u00f9 c\u00e1c anh em kh\u00f4ng ph\u1ea3i chuy\u00ean.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u00e0i vi\u1ebft s\u1eed d\u1ee5ng ti\u1ebfng Anh v\u1edbi ti\u1ebfng Vi\u1ec7t, nhi\u1ec1u thu\u1eadt ng\u1eef nh\u1eb1m mong m\u1ecfi c\u00e1c gi\u1edbi l\u00e0m qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng ti\u1ec7m c\u1eadn h\u01a1n v\u1edbi c\u00e1c thu\u1eadt ng\u1eef c\u1ee7a th\u1ebf gi\u1edbi, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 m\u1edf ra t\u01b0 t\u01b0\u1edfng h\u1ecdc t\u1eadp th\u1ebf gi\u1edbi nhi\u1ec1u h\u01a1n, c\u0169ng nh\u01b0 quen v\u1edbi c\u00e1ch s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n qu\u1ea3ng c\u00e1o tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Quy\u1ec3n s\u00e1ch \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n trong th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i ng\u1eafn, t\u1eadn d\u1ee5ng th\u1eddi gian \u201clock-down\u201d hy v\u1ecdng l\u00e0 cu\u1ed1i c\u00f9ng c\u1ee7a d\u1ecbch covid, \u0111\u01b0\u1ee3c chung s\u1ee9c b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng tr\u00e1nh kh\u1ecfi nh\u1eefng sai s\u00f3t v\u00e0 thi\u1ebfu \u0111\u1ed3ng nh\u1ea5t trong c\u00e1ch vi\u1ebft, k\u00ednh mong qu\u00fd anh ch\u1ecb l\u00e0m qu\u1ea3ng c\u00e1o vui v\u1ebb ch\u1ec9 b\u1ea3o \u0111\u1ec3 ch\u1ec9nh s\u1eeda n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung theo th\u00f4ng tin li\u00ean h\u1ec7 b\u00ean d\u01b0\u1edbi.<\/p>\n
H\u1ed3 Ch\u00ed Minh, m\u00f9a d\u1ecbch th\u1ee9 t\u01b0, th\u00e1ng 9\/2021<\/em><\/p>\n![\"nguyen](\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/nguyen-quang-nhut.png\")
Nguy\u1ec5n Quang Nh\u1ef1t (nhut@shojiki.vn)<\/strong><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"M\u1ee5c l\u1ee5c s\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam: L\u1edcI N\u00d3I \u0110\u1ea6U B\u1ea2N QUY\u1ec0N KH\u00c1I NI\u1ec6M CHUNG L\u1ecaCH S\u1eec PH\u00c1T TRI\u1ec2N C\u1ee6A NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI KH\u00c1I NI\u1ec6M V\u00c0 VAI TR\u00d2 C\u1ee6A NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI C\u00c1C CH\u1ee6 TH\u1ec2 THAM GIA V\u00c0O NG\u00c0NH QU\u1ea2NG C\u00c1O TR\u1edcI C\u00c1C LO\u1ea0I H\u00ccNH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI…<\/p>\n","protected":false},"author":4,"featured_media":7872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[59,57,58,55,60],"class_list":["post-7857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sach-quang-cao-ngoai-troi","tag-dooh","tag-ebook","tag-ebookooh","tag-ooh","tag-qungcaongoaitroi","category-56","description-off"],"acf":[],"yoast_head":"\n
S\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam - cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng OOH<\/title>\n<meta name=\"description\" content=\"S\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam do Shojiki bi\u00ean so\u1ea1n \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho nh\u00e3n h\u00e0ng, ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap ho\u1ea1ch \u0111\u1ecbnh, l\u00ean k\u1ebf ho\u1ea1ch OOH t\u1ed1t h\u01a1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/sach-quang-cao-ngoai-troi-viet-nam.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam - cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng OOH\" \/>\n<meta property=\"og:description\" content=\"S\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam do Shojiki bi\u00ean so\u1ea1n \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho nh\u00e3n h\u00e0ng, ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap ho\u1ea1ch \u0111\u1ecbnh, l\u00ean k\u1ebf ho\u1ea1ch OOH t\u1ed1t h\u01a1n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shojiki.vn\/sach-quang-cao-ngoai-troi-viet-nam.html\" \/>\n<meta property=\"og:site_name\" content=\"Shojiki.vn\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T04:01:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T04:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shojiki.vn\/template\/uploads\/2021\/09\/bia-sach-quang-cao-ngoai-troi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1815\" \/>\n\t<meta property=\"og:image:height\" content=\"1021\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"megabana\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"megabana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shojiki.vn\/sach-quang-cao-ngoai-troi-viet-nam.html\",\"url\":\"https:\/\/shojiki.vn\/sach-quang-cao-ngoai-troi-viet-nam.html\",\"name\":\"S\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam - 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