{"id":6046,"date":"2021-06-10T17:11:42","date_gmt":"2021-06-10T10:11:42","guid":{"rendered":"http:\/\/shojiki.vn\/?p=6046"},"modified":"2021-06-10T17:17:16","modified_gmt":"2021-06-10T10:17:16","slug":"bien-bang-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/bien-bang-quang-cao-ngoai-troi.html","title":{"rendered":"Bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi"},"content":{"rendered":"

<\/span><\/p>\n\n\n

\u00a0<\/p>\n

B\u1ea5t k\u00ec m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n s\u1edf h\u1eefu ri\u00eang cho m\u00ecnh m\u1ed9t th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 c\u00f3 th\u1ec3 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m; d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i, \u0111i\u1ec1u b\u1eaft bu\u1ed9c ti\u00ean quy\u1ebft v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i c\u00f3 kh\u00e1ch h\u00e0ng. V\u1eady kh\u00e1ch h\u00e0ng l\u00e0m sao m\u1edbi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/span><\/p>\n

T\u1ea5t nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 truy\u1ec1n th\u00f4ng; tuy nhi\u00ean kh\u00f4ng ph\u1ea3i lo\u1ea1i h\u00ecnh n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p. \u0110o\u00e1n xem m\u1ed9t nh\u00e3n hi\u1ec7u xu\u1ea5t hi\u1ec7n xung quanh \u0111\u1eddi s\u1ed1ng c\u1ee7a b\u1ea1n; c\u00f3 m\u1eb7t ngay l\u00fac b\u1ea1n b\u01b0\u1edbc ra kh\u1ecfi nh\u00e0; ngay tr\u00ean con ph\u1ed1 b\u1ea1n qua l\u1ea1i; t\u1ea1i n\u01a1i b\u1ea1n d\u1eebng \u0111\u00e8n \u0111\u1ecf;\u2026 s\u1ebd c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ghi nh\u1edb?<\/span><\/p>\n

\u00a0<\/p>\n

\"b\u1ea3ng<\/a>

\u0110i\u1ec7n m\u00e1y t\u1ef1 do – B\u00ecnh Th\u1ea1nh<\/span><\/em><\/p><\/div>\n

\u0110\u00fang v\u1eady! \u0110\u00e2y l\u00e0 OOH \u2013 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi – M\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ec1 m\u1edbi v\u00e0 c\u0169ng ch\u01b0a bao gi\u1edd l\u00e0 c\u0169. V\u1eady bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec?<\/span><\/p>\n

1. Bi\u1ec3n b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec?<\/strong><\/span><\/p>\n

L\u00e0 lo\u1ea1i bi\u1ec3n b\u1ea3ng ch\u1ee9a nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m; d\u1ecbch v\u1ee5 ho\u1eb7c truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i \u0111\u00f4ng \u0111\u00fac ng\u01b0\u1eddi qua l\u1ea1i; l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn tr\u1ef1c quan v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang.<\/span><\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i bi\u1ec3n b\u1ea3ng kh\u00e1c nhau t\u01b0\u01a1ng \u1ee9ng v\u1edbi nhi\u1ec1u lo\u1ea1i k\u00edch th\u01b0\u1edbc. C\u0169ng t\u00f9y v\u00e0o \u0111\u00f3 m\u00e0 ch\u1ea5t li\u1ec7u l\u00e0m bi\u1ec3n b\u1ea3ng c\u0169ng kh\u00e1c nhau; ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ea9m m\u1ef9 c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111i\u1ec1u ki\u1ec7n m\u00e0 h\u1ecd \u0111\u01b0a ra.<\/span><\/p>\n

2. C\u00e1c lo\u1ea1i bi\u1ec3n b\u1ea3ng truy\u1ec1n th\u1ed1ng ngo\u00e0i tr\u1eddi<\/strong><\/span><\/h2>\n

Billboard – Bi\u1ec3n qu\u1ea3ng c\u00e1o m\u1ed9t tr\u1ee5 v\u00e0 bi\u1ec3n \u1ed1p tr\u01b0\u1eddng<\/span><\/p>\n

– Billboard l\u00e0 nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn; th\u01b0\u1eddng th\u1ea5y \u1edf n\u01a1i c\u00f3 kh\u00f4ng gian r\u1ed9ng l\u1edbn, k\u1ebft c\u1ea5u c\u1ee7a billboard l\u00e0 m\u1ed9t tr\u1ee5 ch\u00f4n s\u00e2u d\u01b0\u1edbi l\u00f2ng \u0111\u1ea5t n\u00ean ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m c\u00f3 di\u1ec7n t\u00edch l\u1edbn; t\u1ea7m nh\u00ecn tho\u00e1ng, kh\u00f4ng b\u1ecb che ch\u1eafn, ch\u00fang chi\u1ebfm s\u00f3ng nhi\u1ec1u \u1edf khu v\u1ef1c ngo\u1ea1i th\u00e0nh nh\u01b0 \u0111\u01b0\u1eddng cao t\u1ed1c, qu\u1ed1c l\u1ed9.<\/span><\/p>\n

Billboard th\u01b0\u1eddng c\u00f3 nhi\u1ec1u m\u1eb7t \u0111\u01b0\u1ee3c chia th\u00e0nh: 1 m\u1eb7t, 2 m\u1eb7t, 3 m\u1eb7t, \u0111\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ed9ng l\u1edbn nh\u1ea5t khi ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 nh\u00ecn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o t\u1eeb nhi\u1ec1u ph\u00eda.<\/span><\/p>\n

\"b\u1ea3ng<\/a>

Qu\u1ed1c l\u1ed9 1A – C\u00e1i B\u00e8, Ti\u1ec1n Giang<\/span><\/em><\/p><\/div>\n

– Pano l\u00e0 nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o l\u1edbn \u1ed1p l\u00ean m\u1eb7t ti\u1ec1n ho\u1eb7c b\u00ean h\u00f4ng c\u1ee7a c\u00e1c t\u00f2a nh\u00e0 cao t\u1ea7ng, c\u0169ng nh\u01b0 billboard n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i c\u00f3 d\u00e2n c\u01b0 \u0111\u00f4ng \u0111\u00fac thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, tuy nhi\u00ean nh\u1eefng pano th\u01b0\u1eddng t\u00f9y thu\u1ed9c v\u00e0o k\u00edch th\u01b0\u1edbc c\u1ee7a t\u00f2a nh\u00e0 m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c thi c\u00f4ng.<\/span><\/p>\n

\u00a0<\/p>\n

\"b\u1ea3ng<\/a>

V\u00f2ng xoay Nguy\u1ec5n Tri Ph\u01b0\u01a1ng<\/span><\/em><\/p><\/div>\n

3. T\u1ea1i sao ph\u1ea3i ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi?<\/strong><\/span><\/p>\n

Ch\u1ec9 m\u1ea5t 3-5s \u0111\u1ec3 m\u1ed9t ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi bi\u1ec3n qu\u1ea3ng c\u00e1o khi ch\u1ea1y tr\u00ean \u0111\u01b0\u1eddng v\u00e0 trung b\u00ecnh 15s khi d\u1eebng \u0111\u00e8n \u0111\u1ecf. L\u1ee3i \u00edch m\u00e0 n\u00f3 \u0111em l\u1ea1i khi h\u00ecnh \u1ea3nh li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n t\u1ea1i v\u1ecb tr\u00ed quen thu\u1ed9c, ho\u1eb7c tr\u00ean nhi\u1ec1u tuy\u1ebfn \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ebd l\u00e0m b\u1ea1n b\u1ea5t ng\u1edd.<\/span><\/p>\n

Kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u00ecn th\u1ea5y<\/strong><\/em>: T\u1ee9c l\u00e0 ch\u00fang ta s\u1ebd lu\u00f4n nh\u00ecn th\u1ea5y ch\u00fang m\u1ed9t c\u00e1ch b\u1ecb \u0111\u1ed9ng. Nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi lu\u00f4n xu\u1ea5t hi\u1ec7n xung quanh ch\u00fang ta, ngay nh\u1eefng kho\u1ea3nh kh\u1eafc v\u00f4 t\u00ecnh nh\u00ecn th\u1ea5y, ch\u00ednh vi\u1ec7c \u0111\u00f3 \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb nhi\u1ec1u h\u01a1n m\u1ed7i khi \u0111i qua v\u1ecb tr\u00ed \u0111\u00f3.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111a d\u1ea1ng nhi\u1ec1u ng\u00e0nh ngh\u1ec1<\/em><\/strong><\/span><\/p>\n

T\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n cao v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c nhi\u1ec1u l\u1ea7n<\/em><\/strong><\/span><\/p>\n

Quan tr\u1ecdng l\u00e0 n\u1ed9i dung truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn nh\u1ea5t c\u00f3 th\u1ec3, d\u1ec5 d\u00e0ng t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/em><\/strong><\/span><\/p>\n

4. M\u1ed9t s\u1ed1 s\u00e1ng t\u1ea1o tr\u00ean bi\u1ec3n b\u1ea3ng billboard ngo\u00e0i tr\u1eddi m\u00e0 b\u1ea1n s\u1ebd b\u1ea5t ng\u1edd<\/strong><\/span><\/h2>\n

\"b\u1ea3ng<\/a>\"\"<\/a>\"\"<\/a><\/strong><\/span><\/h2>\n

5. \u0110\u01a1n v\u1ecb cho thu\u00ea v\u00e0 thi c\u00f4ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi uy t\u00edn t\u1ea1i Vi\u1ec7t Nam <\/strong><\/span><\/h2>\n

Hi\u1ec7n t\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb ho\u1ea1t \u0111\u1ed9ng chuy\u00ean l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u1eafp c\u1ea3 n\u01b0\u1edbc. Tuy nhi\u00ean \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t cho quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c th\u00ec c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1.<\/span><\/p>\n

Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 \u0111\u1ebfn h\u01a1n 17.000 bi\u1ec3n b\u1ea3ng k\u00edch c\u1ee1 l\u1edbn v\u00e0 t\u1eadp trung nhi\u1ec1u nh\u1ea5t \u1edf 4 th\u00e0nh ph\u1ed1 l\u1edbn H\u00e0 N\u1ed9i, H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng, C\u1ea7n Th\u01a1. Ch\u00fang t\u00f4i \u2013 Shojiki<\/strong> s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng h\u01a1n 120 bi\u1ec3n b\u1ea3ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc t\u1eeb c\u00e1c t\u1ec9nh mi\u1ec1n T\u00e2y Nam B\u1ed9, \u0110\u00f4ng Nam B\u1ed9, Mi\u1ec1n Trung, \u0111\u1ebfn Mi\u1ec1n B\u1eafc.<\/span><\/p>\n

V\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh, khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n nhi\u1ec1u d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o tr\u00ean kh\u1eafp c\u00e1c t\u1ec9nh th\u00e0nh to\u00e0n qu\u1ed1c, ch\u00fang t\u00f4i t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111i\u1ec3n h\u00ecnh nh\u01b0:<\/span><\/p>\n