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<\/a><\/span><\/p>\nRa \u0111\u1eddi n\u0103m 2024 t\u1ea1i Vi\u1ec7t Nam, Hublock l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong v\u1ec1 t\u1ee7 giao nh\u1eadn h\u00e0ng th\u00f4ng minh. H\u1ec7 th\u1ed1ng Hublock ho\u1ea1t \u0111\u1ed9ng 24\/7, ph\u1ee5c v\u1ee5 h\u00e0ng ch\u1ee5c ngh\u00ecn l\u01b0\u1ee3t g\u1eedi \u2013 nh\u1eadn h\u00e0ng m\u1ed7i ng\u00e0y. C\u00e1c t\u1ee7 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i khu d\u00e2n c\u01b0, v\u0103n ph\u00f2ng v\u00e0 nh\u1eefng \u0111\u00f4 th\u1ecb l\u1edbn tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n
\u0110\u1ebfn th\u00e1ng 10\/2025, Hublock \u0111\u00e3 ph\u00e1t tri\u1ec3n 96 t\u1ee7 th\u00f4ng minh t\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i. Hai th\u00e0nh ph\u1ed1 n\u00e0y l\u00e0 trung t\u00e2m kinh t\u1ebf, th\u01b0\u01a1ng m\u1ea1i v\u00e0 d\u00e2n c\u01b0 l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc.<\/p>\n
\u0110i\u1ec1u l\u00e0m Hublock kh\u00e1c bi\u1ec7t kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1ea3 n\u0103ng giao nh\u1eadn h\u00e0ng h\u00f3a ti\u1ec7n l\u1ee3i. Hublock c\u00f2n bi\u1ebfn c\u00e1c \u201c\u0111i\u1ec3m ti\u1ec7n \u00edch\u201d th\u00e0nh \u201c\u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u\u201d hi\u1ec7u qu\u1ea3. T\u1ea1i \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong kho\u1ea3nh kh\u1eafc t\u01b0\u01a1ng t\u00e1c th\u1eadt. \u0110\u00f3 l\u00e0 khi h\u1ecd m\u1edf t\u1ee7, nh\u1eadn b\u01b0u ki\u1ec7n ho\u1eb7c qu\u00e9t m\u00e3 QR \u0111\u1ec3 x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng.<\/p>\n
Khi OOH ch\u1ea1m \u0111\u1ebfn t\u1eebng khu d\u00e2n c\u01b0 cao c\u1ea5p<\/b><\/h2>\n
Kh\u00e1c v\u1edbi OOH truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u1eb7t t\u1ea1i c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn ho\u1eb7c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, t\u1ee7 Hublock \u0111\u01b0\u1ee3c tri\u1ec3n khai ngay trong l\u00f2ng c\u00e1c khu c\u0103n h\u1ed9 cao c\u1ea5p nh\u01b0\u00a0 Vinhomes Central Park, Lumi\u00e8re Riverside West (TP.HCM)\u2026, The One Gamuda, Vinhomes Smart City, Vinhomes Royal City (H\u00e0 N\u1ed9i)….<\/span><\/p>\n \u0110\u00e2y l\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh, l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, v\u00e0 m\u1ee9c \u0111\u1ed9 ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o cao. H\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3, c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm online, quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ti\u1ec7n \u00edch \u2013 \u0111\u00fang v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u FMCG, fintech, b\u1ea3o hi\u1ec3m, gi\u00e1o d\u1ee5c, v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n Nh\u1edd \u0111\u00f3, qu\u1ea3ng c\u00e1o tr\u00ean Hublock gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang ng\u1eef c\u1ea3nh, thay v\u00ec ti\u1ebfp c\u1eadn \u0111\u1ea1i tr\u00e0 nh\u01b0 nhi\u1ec1u h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n Hublock mang \u0111\u1ebfn 4 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ch\u1ee7 \u0111\u1ea1o, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai linh ho\u1ea1t theo t\u1eebng m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng:<\/span><\/p>\n V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa OOH v\u1eadt l\u00fd v\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1, Hublock gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gia t\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch \u2013 th\u00f4ng qua l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng t\u1ee7, hay h\u00e0nh vi qu\u00e9t m\u00e3 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n Trong h\u00e0nh tr\u00ecnh ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u00e0ng ch\u1ee5c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau m\u1ed7i ng\u00e0y. Th\u00e1ch th\u1ee9c c\u1ee7a marketer kh\u00f4ng ch\u1ec9 l\u00e0 xu\u1ea5t hi\u1ec7n nhi\u1ec1u, m\u00e0 l\u00e0 xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n Hublock n\u1eafm b\u1eaft ch\u00ednh kho\u1ea3nh kh\u1eafc \u0111\u00f3. Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn nh\u1eadn h\u00e0ng \u2013 h\u1ecd \u0111ang trong t\u00e2m th\u1ebf t\u00edch c\u1ef1c, t\u1eadp trung, v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng th\u1ef1c. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u201cintent-based\u201d \u2013 n\u01a1i h\u00e0nh vi giao nh\u1eadn h\u00e0ng h\u00f3a t\u1ea1o ra b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng t\u1ef1 nhi\u00ean, kh\u00f4ng x\u00e2m l\u1ea5n, nh\u01b0ng l\u1ea1i c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n V\u1edbi kh\u1ea9u hi\u1ec7u \u201cHublock \u2013 K\u00eanh qu\u1ea3ng c\u00e1o ch\u1ea1m \u0111\u00fang kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m giao nh\u1eadn h\u00e0ng\u201d, Hublock v\u00e0 SJK mong mu\u1ed1n mang \u0111\u1ebfn m\u1ed9t m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng m\u1edbi \u2013 OOH h\u01b0\u1edbng d\u1eef li\u1ec7u (Data-driven OOH), trong \u0111\u00f3 m\u1ed7i \u0111i\u1ec3m \u0111\u1eb7t t\u1ee7 l\u00e0 m\u1ed9t \u201ctouchpoint\u201d gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb.<\/span><\/p>\n S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 IoT, AI nh\u1eadn di\u1ec7n, v\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng gi\u00fap Hublock kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ee7 giao nh\u1eadn h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng th\u00f4ng minh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p, l\u1ef1a ch\u1ecdn khu v\u1ef1c, khung gi\u1edd hi\u1ec3n th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/p>\n \u0110i\u1ec1u n\u00e0y gi\u00fap Hublock tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng hi\u1ec7u su\u1ea5t cao trong h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n \u0111\u1ea1i \u2013 n\u01a1i m\u1ed7i \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng b\u1eb1ng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/span><\/p>\n L\u00e0 \u0111\u01a1n v\u1ecb c\u00f3 h\u01a1n 8 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, SJK GROUP t\u1ef1 h\u00e0o l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u00ean h\u1ec7 th\u1ed1ng t\u1ee7 giao nh\u1eadn th\u00f4ng minh Hublock.<\/span><\/p>\n V\u1edbi th\u1ebf m\u1ea1nh v\u1ec1 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o n\u1ed9i dung, thi\u1ebft k\u1ebf hi\u1ec3n th\u1ecb, v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, SJK cam k\u1ebft mang \u0111\u1ebfn cho doanh nghi\u1ec7p gi\u1ea3i ph\u00e1p OOH to\u00e0n di\u1ec7n \u2013 t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/span><\/p>\n Trong th\u1eddi \u0111\u1ea1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c di chuy\u1ec3n gi\u1eefa kh\u00f4ng gian v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1, s\u1ef1 giao thoa gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n hi\u1ec7u qu\u1ea3.<\/span><\/p>\n Hublock v\u00e0 SJK \u0111ang t\u1eebng b\u01b0\u1edbc \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng \u0111\u00f3 \u2013 n\u01a1i m\u1ed9t chi\u1ebfc t\u1ee7 giao nh\u1eadn h\u00e0ng th\u00f4ng minh c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m truy\u1ec1n th\u00f4ng th\u00f4ng minh, v\u1eeba mang l\u1ea1i ti\u1ec7n \u00edch cho ng\u01b0\u1eddi d\u00f9ng, v\u1eeba t\u1ea1o gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i:<\/span><\/p>\n Hublock \u2013 M\u1edf ra k\u1ef7 nguy\u00ean qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m giao nh\u1eadn th\u00f4ng minh Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd b\u1edfi c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm k\u00eanh truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o v\u00e0 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c…<\/p>\n","protected":false},"author":17,"featured_media":18277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-17","description-off"],"acf":[],"yoast_head":"\n<\/a><\/span><\/p>\n\u0110a d\u1ea1ng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng \u2013 Linh ho\u1ea1t cho m\u1ecdi chi\u1ebfn d\u1ecbch<\/b><\/h2>\n
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<\/a><\/p>\nGi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o \u201cch\u1ea1m \u0111\u00fang kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m giao nh\u1eadn h\u00e0ng\u201d<\/b><\/h2>\n
Hublock \u2013 Khi c\u00f4ng ngh\u1ec7 m\u1edf \u0111\u01b0\u1eddng cho tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n
SJK \u2013 \u0110\u1ed1i t\u00e1c tri\u1ec3n khai qu\u1ea3ng c\u00e1o OOH th\u00f4ng minh<\/b><\/h2>\n
K\u1ebft n\u1ed1i c\u00f9ng xu h\u01b0\u1edbng Smart OOH<\/b><\/h2>\n
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B\u1ea1n c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t gi\u00e1 v\u00e0 mua bi\u1ec3n b\u1ea3ng online t\u1ea1i:\u00a0 <\/span>WikiOOH<\/span><\/a><\/span><\/h4>\n
Ch\u00fang t\u00f4i s\u1ebd \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a b\u1ea1n t\u1ea1i:\u00a0 <\/span>Compass Tech<\/span><\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"