{"id":18141,"date":"2025-10-08T14:31:06","date_gmt":"2025-10-08T07:31:06","guid":{"rendered":"https:\/\/shojiki.vn\/?p=18141"},"modified":"2025-10-08T14:35:26","modified_gmt":"2025-10-08T07:35:26","slug":"toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html","title":{"rendered":"TO\u00c0N C\u1ea2NH NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI VI\u1ec6T NAM &#038; XU H\u01af\u1edaNG \u0110\u1ea6U T\u01af 2025"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n t\u1eeb OIP \u2013 Qu\u1ef9 \u0111\u1ea7u t\u01b0 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Out-of-Home (OOH) t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, khi th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i v\u1ec1 khung ph\u00e1p l\u00fd, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&amp;A s\u00f4i \u0111\u1ed9ng. Tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh \u0111\u00f3, <\/span><b>OIP \u2013 qu\u1ef9 \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/b><span style=\"font-weight: 400;\"> ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 chu\u1ea9n b\u1ecb ra m\u1eaft <\/span><b>b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n \u201cTo\u00e0n C\u1ea3nh Ng\u00e0nh Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Vi\u1ec7t Nam &amp; Xu H\u01b0\u1edbng \u0110\u1ea7u T\u01b0 2025\u201d<\/b><span style=\"font-weight: 400;\">, mang \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ng\u00e0nh OOH Vi\u1ec7t Nam t\u1eeb g\u00f3c \u0111\u1ed9 \u0111\u1ea7u t\u01b0, qu\u1ea3n tr\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o s\u1ebd \u0111i s\u00e2u v\u00e0o b\u1ed1n nh\u00f3m n\u1ed9i dung tr\u1ecdng t\u00e2m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ecbch s\u1eed v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam<\/b><span style=\"font-weight: 400;\"> \u2013 ph\u00e2n t\u00edch ti\u1ebfn tr\u00ecnh h\u00ecnh th\u00e0nh, thay \u0111\u1ed5i m\u00f4 h\u00ecnh v\u00e0 c\u00e1c c\u1ed9t m\u1ed1c \u0111\u00e1ng ch\u00fa \u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khung ph\u00e1p l\u00fd v\u00e0 quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh<\/b><span style=\"font-weight: 400;\"> \u2013 c\u1eadp nh\u1eadt chi ti\u1ebft c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o, quy tr\u00ecnh c\u1ea5p ph\u00e9p v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1edbi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf<\/b><span style=\"font-weight: 400;\"> \u2013 t\u1eeb chuy\u1ec3n \u0111\u1ed5i s\u1ed1, qu\u1ea3ng c\u00e1o DOOH (Digital Out-of-Home) \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c \u0111a n\u1ec1n t\u1ea3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch M&amp;A v\u00e0 khuy\u1ebfn ngh\u1ecb \u0111\u1ea7u t\u01b0<\/b><span style=\"font-weight: 400;\"> \u2013 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, s\u00e1p nh\u1eadp trong ng\u00e0nh v\u00e0 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 trong giai \u0111o\u1ea1n 2025\u20132026.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Theo \u0111\u1ea1i di\u1ec7n OIP, b\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch cho nh\u1eefng t\u1ed5 ch\u1ee9c \u0111ang quan t\u00e2m \u0111\u1ebfn xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 t\u1ea1i th\u1ecb tr\u01b0\u1eddng OOH Vi\u1ec7t Nam \u2013 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong hai n\u0103m t\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n OIP \u0111ang m\u1edf <\/span><b>\u0111\u0103ng k\u00fd pre-order<\/b><span style=\"font-weight: 400;\"> cho c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 nhu c\u1ea7u nh\u1eadn b\u00e1o c\u00e1o s\u1edbm v\u1edbi <\/span><b>\u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/b><span style=\"font-weight: 400;\">. Trong su\u1ed1t qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n, m\u1ecdi c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f4e9; <\/span><b>Li\u00ean h\u1ec7 ngay \u0111\u1ec3 \u0111\u0103ng k\u00fd nh\u1eadn b\u00e1o c\u00e1o s\u1edbm:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Email: nhu.phu@shojiki.vn | nhu.phu@oohinvestment.com<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Hotline: (+84) 926 263 079 \u2013 Ms. Nh\u01b0 (Vicky)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Website:<\/span><a href=\"https:\/\/oohinvestment.com\"> <span style=\"font-weight: 400;\">oohinvestment.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n t\u1eeb OIP \u2013 Qu\u1ef9 \u0111\u1ea7u t\u01b0 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Out-of-Home (OOH) t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, khi th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i v\u1ec1 khung ph\u00e1p l\u00fd, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb&hellip;<\/p>\n","protected":false},"author":16,"featured_media":18142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-17","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TO\u00c0N C\u1ea2NH NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI VI\u1ec6T NAM &amp; XU H\u01af\u1edaNG \u0110\u1ea6U T\u01af 2025 - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Qu\u1ef9 \u0111\u1ea7u t\u01b0 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a SJK - OIP (OOH Investment Partners). 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Li\u00ean h\u1ec7 ngay! Hotline: 0926263079 (Ms. Nh\u01b0) - nhu.phu@shojiki.vn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shojiki.vn\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html","og_locale":"en_US","og_type":"article","og_title":"TO\u00c0N C\u1ea2NH NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI VI\u1ec6T NAM & XU H\u01af\u1edaNG \u0110\u1ea6U T\u01af 2025 - Shojiki.vn","og_description":"Qu\u1ef9 \u0111\u1ea7u t\u01b0 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a SJK - OIP (OOH Investment Partners). Li\u00ean h\u1ec7 ngay! Hotline: 0926263079 (Ms. Nh\u01b0) - nhu.phu@shojiki.vn","og_url":"https:\/\/shojiki.vn\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html","og_site_name":"Shojiki.vn","article_published_time":"2025-10-08T07:31:06+00:00","article_modified_time":"2025-10-08T07:35:26+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/shojiki.vn\/wp-content\/uploads\/2025\/10\/muc-luc-bao-cao-thi-truong-oip.jpg","type":"image\/jpeg"}],"author":"Nhu Phu","twitter_misc":{"Written by":"Nhu Phu","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shojiki.vn\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html","url":"https:\/\/shojiki.vn\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html","name":"TO\u00c0N C\u1ea2NH NG\u00c0NH QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI VI\u1ec6T NAM & XU H\u01af\u1edaNG \u0110\u1ea6U T\u01af 2025 - Shojiki.vn","isPartOf":{"@id":"https:\/\/shojiki.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shojiki.vn\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html#primaryimage"},"image":{"@id":"https:\/\/shojiki.vn\/toan-canh-nganh-quang-cao-ngoai-troi-viet-nam-xu-huong-dau-tu-2025.html#primaryimage"},"thumbnailUrl":"https:\/\/shojiki.vn\/wp-content\/uploads\/2025\/10\/muc-luc-bao-cao-thi-truong-oip.jpg","datePublished":"2025-10-08T07:31:06+00:00","dateModified":"2025-10-08T07:35:26+00:00","author":{"@id":"https:\/\/shojiki.vn\/#\/schema\/person\/8435da04182798aab19e4dff2d7284bf"},"description":"Qu\u1ef9 \u0111\u1ea7u t\u01b0 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a SJK - OIP (OOH Investment Partners). Li\u00ean h\u1ec7 ngay! 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