{"id":17639,"date":"2025-07-31T15:01:38","date_gmt":"2025-07-31T08:01:38","guid":{"rendered":"https:\/\/shojiki.vn\/?p=17639"},"modified":"2025-07-31T15:11:04","modified_gmt":"2025-07-31T08:11:04","slug":"sjk-group-botol-viet-nam-ky-ket-hop-tac","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/sjk-group-botol-viet-nam-ky-ket-hop-tac.html","title":{"rendered":"SJK Group & Botol Vi\u1ec7t Nam K\u00fd K\u1ebft H\u1ee3p T\u00e1c: Khai Th\u00e1c Qu\u1ea3ng C\u00e1o Tr\u00ean M\u00e1y Thu \u0110\u1ed5i Chai Nh\u1ef1a, Lon Nh\u00f4m T\u1ef1 \u0110\u1ed9ng T\u00edch H\u1ee3p M\u00e0n H\u00ecnh LCD"},"content":{"rendered":"

Ng\u00e0y 29\/07\/2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 (DOOH) t\u1ea1i Vi\u1ec7t Nam khi C\u00f4ng ty C\u1ed5 ph\u1ea7n SJK v\u00e0 C\u00f4ng ty TNHH Botol Vi\u1ec7t Nam ch\u00ednh th\u1ee9c k\u00fd k\u1ebft th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c nh\u1eb1m khai th\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean h\u1ec7 th\u1ed1ng m\u00e1y thu \u0111\u1ed5i chai nh\u1ef1a, lon nh\u00f4m t\u1ef1 \u0111\u1ed9ng Botol<\/strong> \u2013 m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 xanh k\u1ebft h\u1ee3p truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\"\"<\/a>

L\u1ec5 k\u00fd k\u1ebft h\u1ee3p t\u00e1c gi\u1eefa SJK Group v\u00e0 Botol Vi\u1ec7t Nam<\/p><\/div>\n

Botol \u2013 C\u00f4ng Ngh\u1ec7 T\u00e1i Ch\u1ebf Th\u00f4ng Minh \u0110\u1ecbnh H\u00ecnh T\u01b0\u01a1ng Lai \u0110\u00f4 Th\u1ecb<\/strong><\/h2>\n

Botol l\u00e0 m\u00e1y thu \u0111\u1ed5i chai nh\u1ef1a v\u00e0 lon nh\u00f4m th\u00f4ng minh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai b\u1edfi C\u00f4ng ty TNHH Botol Vi\u1ec7t Nam<\/strong>, do \u00f4ng Nathan Arad <\/strong>\u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh. V\u1edbi thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 x\u1eed l\u00fd v\u00e0 nh\u1eadn d\u1ea1ng th\u00f4ng minh, c\u00e1c m\u00e1y Botol cho ph\u00e9p ng\u01b0\u1eddi d\u00e2n d\u1ec5 d\u00e0ng mang chai nh\u1ef1a v\u00e0 lon nh\u00f4m \u0111\u1ebfn \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e1c ph\u1ea7n th\u01b0\u1edfng ho\u1eb7c \u01b0u \u0111\u00e3i, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u00e0nh vi t\u00e1i ch\u1ebf v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a h\u1ec7 th\u1ed1ng Botol kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf ch\u1ee9c n\u0103ng thu \u0111\u1ed5i r\u00e1c th\u1ea3i t\u00e1i ch\u1ebf m\u00e0 c\u00f2n \u1edf vi\u1ec7c \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u00e0n h\u00ecnh LCD ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong>, cho ph\u00e9p tr\u00ecnh chi\u1ebfu n\u1ed9i dung qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 (Digital Out-of-Home – DOOH)<\/strong> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p th\u00f4ng minh gi\u1eefa c\u00f4ng ngh\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m v\u1eeba h\u1eefu \u00edch, v\u1eeba c\u00f3 gi\u00e1 tr\u1ecb qu\u1ea3ng b\u00e1 cao.<\/p>\n

Ti\u1ec1m N\u0103ng Qu\u1ea3ng C\u00e1o T\u1eeb M\u00f4 H\u00ecnh \u201cT\u00e1i Ch\u1ebf K\u1ebft H\u1ee3p DOOH\u201d<\/strong><\/h2>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 (Programmatic DOOH – PDOOH) l\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. M\u00f4 h\u00ecnh M\u00e1y thu \u0111\u1ed5i chai nh\u1ef1a, lon nh\u00f4m Botol t\u00edch h\u1ee3p LCD<\/strong> m\u1edf ra c\u01a1 h\u1ed9i khai th\u00e1c truy\u1ec1n th\u00f4ng \u1edf nh\u1eefng \u0111i\u1ec3m ch\u1ea1m m\u1edbi, n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u1eeba th\u1ef1c hi\u1ec7n h\u00e0nh vi t\u00edch c\u1ef1c (t\u00e1i ch\u1ebf), v\u1eeba ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n

\"\"<\/a>

SJK Group v\u00e0 Botol Vi\u1ec7t Nam \u0111\u00e3 k\u00fd k\u1ebft h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng<\/p><\/div>\n

Kh\u00e1c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, n\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh LCD c\u1ee7a Botol c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n t\u1eeb xa, c\u1eadp nh\u1eadt t\u1ee9c th\u1eddi v\u00e0 c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, khung gi\u1edd ho\u1eb7c t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong th\u1eddi \u0111\u1ea1i d\u1eef li\u1ec7u s\u1ed1.<\/p>\n

SJK \u2013 \u0110\u01a1n V\u1ecb D\u1eabn \u0110\u1ea7u Trong H\u1ec7 Sinh Th\u00e1i Truy\u1ec1n Th\u00f4ng Ngo\u00e0i Tr\u1eddi M\u1edbi<\/strong><\/h2>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Qu\u1ea3ng c\u00e1o SJK l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p ti\u00ean phong trong l\u0129nh v\u1ef1c khai th\u00e1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam. V\u1edbi s\u1ee9 m\u1ec7nh \u201cT\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u\u201d, SJK kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng ngo\u00e0i tr\u1eddi th\u00f4ng minh, t\u1eeb qu\u1ea3ng c\u00e1o trong thang m\u00e1y, t\u00f2a nh\u00e0, h\u1ec7 th\u1ed1ng t\u00e0u \u0111i\u1ec7n Metro \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi n\u1ed5i nh\u01b0 DOOH v\u00e0 PDOOH.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, SJK t\u1eebng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb l\u1edbn nh\u01b0 Focus Media<\/strong> \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi m\u00e0n h\u00ecnh LCD trong thang m\u00e1y<\/a><\/span>. S\u1ef1 ki\u1ec7n k\u00fd k\u1ebft l\u1ea7n n\u00e0y v\u1edbi Botol Vi\u1ec7t Nam<\/strong> ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a SJK trong vi\u1ec7c mang l\u1ea1i gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng<\/strong>, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

L\u1ec5 K\u00fd K\u1ebft H\u1ee3p T\u00e1c SJK \u2013 Botol Vi\u1ec7t Nam: B\u1eaft Tay V\u00ec M\u1ed9t T\u01b0\u01a1ng Lai Xanh<\/strong><\/h2>\n

L\u1ec5 k\u00fd k\u1ebft h\u1ee3p t\u00e1c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c long tr\u1ecdng v\u00e0o ng\u00e0y 29\/07\/2025, v\u1edbi s\u1ef1 tham d\u1ef1 c\u1ee7a \u0111\u1ea1i di\u1ec7n c\u1ea5p cao hai b\u00ean. Theo n\u1ed9i dung th\u1ecfa thu\u1eadn, SJK s\u1ebd l\u00e0 \u0111\u01a1n v\u1ecb tri\u1ec3n khai, v\u1eadn h\u00e0nh v\u00e0 khai th\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean h\u1ec7 th\u1ed1ng m\u00e0n h\u00ecnh LCD<\/strong> t\u00edch h\u1ee3p tr\u00ean c\u00e1c m\u00e1y Botol t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, hai b\u00ean c\u0169ng th\u1ed1ng nh\u1ea5t ph\u1ed1i h\u1ee3p trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 tri\u1ec3n khai m\u00e1y Botol \u0111\u1ebfn c\u00e1c khu \u0111\u00f4 th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, tr\u01b0\u1eddng h\u1ecdc, khu c\u00f4ng nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng kh\u00e1c.<\/p>\n

\"\"<\/a>

\u0110\u1ea1i di\u1ec7n SJK Group – \u00f4ng Nguy\u1ec5n Quang Nh\u1ef1t v\u00e0 Botol Vietnam – \u00f4ng Nathan Arad c\u00f9ng k\u00fd k\u1ebft b\u1ea3n h\u1ee3p t\u00e1c<\/p><\/div>\n

Ph\u00e1t bi\u1ec3u t\u1ea1i s\u1ef1 ki\u1ec7n, \u00f4ng Nathan Arad <\/strong>\u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C\u00f4ng ty TNHH Botol Vi\u1ec7t Nam \u2013 nh\u1ea5n m\u1ea1nh:<\/p>\n

\u201cBotol kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t thi\u1ebft b\u1ecb thu gom r\u00e1c th\u1ea3i t\u00e1i ch\u1ebf, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb th\u00f4ng minh. Ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi SJK \u2013 \u0111\u01a1n v\u1ecb gi\u00e0u kinh nghi\u1ec7m v\u00e0 s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u2013 s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb lan t\u1ecfa m\u1ea1nh m\u1ebd, g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh th\u00f3i quen xanh v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c h\u01a1n \u0111\u1ebfn ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam.\u201d<\/p>\n

V\u1ec1 ph\u00eda SJK, \u00f4ng Nguy\u1ec5n Quang Nh\u1ef1t \u2013 T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u00f4ng ty cho bi\u1ebft:<\/p>\n

\u201cCh\u00fang t\u00f4i lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o g\u1eafn li\u1ec1n v\u1edbi xu h\u01b0\u1edbng s\u1ed1ng b\u1ec1n v\u1eefng. Botol l\u00e0 m\u1ed9t d\u1ef1 \u00e1n kh\u00f4ng ch\u1ec9 c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n mang gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i. Vi\u1ec7c k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 DOOH v\u00e0o h\u00e0nh vi t\u00e1i ch\u1ebf h\u00e0ng ng\u00e0y s\u1ebd t\u1ea1o ra \u0111i\u1ec3m ch\u1ea1m \u0111\u1eb7c bi\u1ec7t, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 m\u1edbi.\u201d<\/p>\n

Tri\u1ec3n V\u1ecdng Ph\u00e1t Tri\u1ec3n Trong T\u01b0\u01a1ng Lai<\/strong><\/h2>\n

Sau l\u1ec5 k\u00fd k\u1ebft, SJK v\u00e0 Botol Vi\u1ec7t Nam s\u1ebd nhanh ch\u00f3ng tri\u1ec3n khai giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a d\u1ef1 \u00e1n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng\u2026, v\u1edbi m\u1ee5c ti\u00eau ph\u1ee7 s\u00f3ng h\u00e0ng tr\u0103m \u0111i\u1ec3m \u0111\u1eb7t m\u00e1y Botol trong v\u00f2ng 12 th\u00e1ng t\u1edbi. C\u00f9ng v\u1edbi \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p nh\u1eb1m \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng b\u00e1o c\u00e1o ch\u00ednh x\u00e1c, minh b\u1ea1ch v\u00e0 \u0111o l\u01b0\u1eddng ROI<\/strong> cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 29\/07\/2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 (DOOH) t\u1ea1i Vi\u1ec7t Nam khi C\u00f4ng ty C\u1ed5 ph\u1ea7n SJK v\u00e0 C\u00f4ng ty TNHH Botol Vi\u1ec7t Nam ch\u00ednh th\u1ee9c k\u00fd k\u1ebft th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c nh\u1eb1m khai th\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean h\u1ec7 th\u1ed1ng m\u00e1y thu \u0111\u1ed5i…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-17639","post","type-post","status-publish","format-standard","hentry","category-tin-tuc","category-17","description-off"],"acf":[],"yoast_head":"\nSJK Group & Botol Vi\u1ec7t Nam K\u00fd K\u1ebft H\u1ee3p T\u00e1c: Khai Th\u00e1c Qu\u1ea3ng C\u00e1o Tr\u00ean M\u00e1y Thu \u0110\u1ed5i Chai Nh\u1ef1a, Lon Nh\u00f4m T\u1ef1 \u0110\u1ed9ng T\u00edch H\u1ee3p M\u00e0n H\u00ecnh LCD - 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