{"id":14582,"date":"2023-11-14T12:20:40","date_gmt":"2023-11-14T05:20:40","guid":{"rendered":"https:\/\/shojiki.vn\/?p=14582"},"modified":"2023-11-14T12:22:41","modified_gmt":"2023-11-14T05:22:41","slug":"xu-huong-chuyen-dich-tu-ooh-sang-performance-ooh","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/xu-huong-chuyen-dich-tu-ooh-sang-performance-ooh.html","title":{"rendered":"Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb OOH sang\u00a0 performance OOH"},"content":{"rendered":"\n

\u00a0 \u00a0 \u00a0T\u1eeb khi ra \u0111\u1eddi, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH – Out-of-Home) \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o OOH d\u1ea1ng t\u0129nh nh\u01b0 b\u1ea3ng bi\u1ec3n c\u0103ng b\u1ea1t OOH \u0111\u00e3 th\u1ed1ng tr\u1ecb kh\u00f4ng gian ngo\u00e0i tr\u1eddi trong nhi\u1ec1u n\u0103m v\u00e0 v\u1eabn c\u00f2n.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0Tuy nhi\u00ean, v\u1edbi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o, OOH \u0111ang tr\u1ea3i qua s\u1ef1 bi\u1ebfn chuy\u1ec3n kh\u00e1 nhanh ch\u00f3ng. Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb OOH sang dOOH (Digital Out-of-Home), programmatic OOH (pOOH) v\u00e0 Performance OOH (POOH) \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi l\u00e0m marketing s\u1ed1.<\/span><\/p>\n

1. Chuy\u1ec3n \u0111\u1ed5i t\u1eeb OOH sang dOOH (Digital Out-of-Home)<\/b><\/p>\n

\u00a0 \u00a0 \u00a0OOH (qu\u1ea3ng c\u00e1o out-of-home), \u0111\u01b0\u1ee3c hi\u1ec3u trong b\u00e0i n\u00e0y l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u1ed1 \u0111\u1ecbnh nh\u01b0 bi\u1ec3n b\u1ea3ng c\u0103ng b\u1ea1t hiflex, decal,…\u00a0<\/span><\/p>\n

\u00a0 \u00a0 \u00a0DOOH (digital OOH), c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, n\u1ed5i b\u1eadt l\u00e0 m\u00e0n h\u00ecnh led ngo\u00e0i tr\u1eddi v\u00e0 LCD\/digital frame. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a DOOH l\u00e0 ch\u1ea1y \u0111\u01b0\u1ee3c c\u00e1c file TVC, v\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i internet.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0pOOH (programmatic OOH) l\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh DOOH \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i th\u00f4ng qua ph\u1ea7n m\u1ec1m v\u00e0 l\u1eadp tr\u00ecnh \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung. C\u00e1c n\u1ed9i dung \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 theo v\u1ecb tr\u00ed, theo th\u1eddi gian, theo th\u1eddi ti\u1ebft,…<\/span><\/p>\n

\u00a0 \u00a0 \u00a0POOH (performance OOH) l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o OOH h\u1ea7u h\u1ebft l\u00e0 DOOH ch\u1ec9 t\u00ednh ph\u00ed khi b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho nh\u00e3n h\u00e0ng ch\u1ea1y qu\u1ea3ng c\u00e1o. Thu\u1eadt ng\u1eef performance marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 th\u01b0\u1eddng xuy\u00ean trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o online.<\/span><\/p>\n

\"\"<\/a><\/i>C\u00e1c m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed DOOH; Ngu\u1ed3n: shojiki<\/span><\/i><\/p>\n

2. Programmatic OOH (pOOH)<\/b><\/p>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c c\u1ed1 \u0111\u1ecbnh m\u00e0 c\u00f2n tr\u1edf n\u00ean \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1eddi gian th\u1ef1c. Programmatic OOH l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch qu\u1ea3ng c\u00e1o OOH \u0111\u01b0\u1ee3c mua v\u00e0 hi\u1ec3n th\u1ecb.<\/span><\/p>\n

Programmatic Out-of-Home (OOH) l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 mua, b\u00e1n v\u00e0 tri\u1ec3n khai qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 h\u00f3a. N\u00f3 cho ph\u00e9p vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o:<\/b> Thay v\u00ec ph\u1ea3i mua c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc, Programmatic OOH cho ph\u00e9p b\u1ea1n mua ch\u00fang trong th\u1eddi gian th\u1ef1c, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

Ch\u1ec9nh s\u1eeda qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c:<\/b> B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o trong khi chi\u1ebfn d\u1ecbch \u0111ang ch\u1ea1y, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c thay \u0111\u1ed5i trong th\u1eddi ti\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/span><\/p>\n

Programmatic OOH c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi th\u1eddi ti\u1ebft, ng\u00e0y l\u1ec5 v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH.<\/span><\/p>\n

Case Study: <\/b>Burger King<\/span>\"\"<\/a>Ngu\u1ed3n: internet<\/span><\/i><\/p>\n

Burger King \u0111\u00e3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Programmatic OOH t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m b\u00e1n h\u00e0ng kh\u00e1c nhau v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a. H\u1ecd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ecba l\u00fd v\u00e0 th\u00f4ng tin v\u1ec1 th\u1eddi ti\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o t\u1ea1i t\u1eebng \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, khi th\u1eddi ti\u1ebft l\u1ea1nh, c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c m\u00f3n \u0103n n\u00f3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft c\u1ee5 th\u1ec3, t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i h\u01a1n v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

3. Performance OOH (POOH)<\/b><\/p>\n

Performance Out-of-Home (OOH) l\u00e0 vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng g\u1eafn v\u1edbi vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a (ho\u1eb7c h\u00e0nh \u0111\u1ed9ng \u0111i\u1ec1n form mua h\u00e0ng).<\/span><\/p>\n

C\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00e0y th\u00f4ng th\u01b0\u1eddng di\u1ec5n ra theo hai c\u00e1ch. M\u1ed9t l\u00e0 th\u1ef1c hi\u1ec7n t\u1ea1i \u0111i\u1ec3m qu\u1ea3ng c\u00e1o th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c v\u1edbi thi\u1ebft b\u1ecb m\u00e1y m\u00f3c\/nh\u00e2n vi\u00ean. Hai l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi QR code, v\u00e0 th\u00f4ng qua tr\u00ecnh duy\u1ec7t web\/\u1ee9ng d\u1ee5ng \u0111\u0103ng k\u00fd mua h\u00e0ng ho\u1eb7c mua h\u00e0ng.<\/span><\/p>\n

\"\"<\/a>Ngu\u1ed3n: internet<\/span><\/i><\/p>\n

Th\u00f4ng qua \u0111\u00f3, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 t\u00ednh to\u00e1n ch\u00ednh x\u00e1c h\u1ec7 s\u1ed1 ROI (return on investment) khi b\u1ecf chi ph\u00ed qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

L\u01b0u l\u01b0\u1ee3ng ch\u00e2n:<\/b> B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i qua qu\u1ea3ng c\u00e1o v\u00e0 xem x\u00e9t t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3.<\/span><\/p>\n

T\u0103ng hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u:<\/b> \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u sau khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/span><\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/b> B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 n\u00e0o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau khi m\u1ed9t ng\u01b0\u1eddi xem ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, Performance OOH gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o OOH \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m gi\u00e1c, b\u1ea1n c\u00f3 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o OOH.<\/span><\/p>\n

Case Study: <\/b>S\u1eed d\u1ee5ng wifi marketing, Led hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ec3 kh\u00e1ch h\u00e0ng qu\u00e9t QR code ho\u1eb7c k\u1ebft n\u1ed1i wifi \u0111\u1ec3 nh\u1eadn Voucher gi\u1ea3m gi\u00e1 s\u1eed d\u1ee5ng t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n

\"\"<\/a>Ngu\u1ed3n: shojiki<\/span><\/i><\/p>\n

\u00d4ng <\/span>\u0110\u1ed7 Ph\u00fa Qu\u00fd (O2O Manager)<\/span><\/a> chuy\u00ean tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Online 2 Offline (O2O) cho bi\u1ebft: ch\u1ec9 m\u1ed9t th\u1eddi gian ng\u1eafn tri\u1ec3n khai chi\u1ebfn d\u1ecbch v\u1edbi m\u1ed9t s\u1ed1 nh\u00e3n h\u00e0ng \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m \u0111\u01a1n h\u00e0ng, Shojiki \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o qua wifi, m\u00e0n h\u00ecnh LED trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

4. K\u1ebft lu\u1eadn:<\/strong><\/p>\n

Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i t\u1eeb OOH sang dOOH, Programmatic OOH v\u00e0 Performance OOH \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, c\u00f3 th\u1ec3 gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 banner location t\u1edbi 127% khi k\u1ebft h\u1ee3p OOH (theo s\u1ed1 li\u1ec7u t\u1eeb Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Th\u1ebf Gi\u1edbi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Bali th\u00e1ng 11\/2023). Ch\u00fang t\u1ea1o ra s\u1ef1 linh ho\u1ea1t, t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i hi\u1ec7u su\u1ea5t m\u00e0 OOH truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi l\u00e0m digital marketing c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang.<\/span><\/p>\n

Nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH c\u1ea7n ph\u1ea3i \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng n\u00e0y. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng dOOH, Programmatic OOH v\u00e0 Performance OOH m\u1ed9t c\u00e1ch th\u00f4ng minh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ed9c \u0111\u00e1o, t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00f3 hi\u1ec7u su\u1ea5t cao cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u1ea5m k\u1ebft n\u1ed1i c\u00e1c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o v\u1edbi internet khi\u1ebfn cho vi\u1ec7c ki\u1ec3m th\u1eed c\u00e1c h\u00ecnh th\u1ee9c m\u1edbi g\u1eb7p c\u1ea3n tr\u1edf, thi\u1ebft ngh\u0129 r\u1eb1ng nh\u00e0 n\u01b0\u1edbc n\u00ean c\u00f3 c\u00e1c \u0111\u1ec1 \u00e1n cho ph\u00e9p k\u1ebft n\u1ed1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e0nh trong t\u01b0\u01a1ng lai.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0T\u1eeb khi ra \u0111\u1eddi, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH – Out-of-Home) \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o OOH d\u1ea1ng t\u0129nh nh\u01b0 b\u1ea3ng bi\u1ec3n c\u0103ng b\u1ea1t OOH \u0111\u00e3 th\u1ed1ng tr\u1ecb kh\u00f4ng gian ngo\u00e0i tr\u1eddi trong nhi\u1ec1u n\u0103m v\u00e0 v\u1eabn c\u00f2n. \u00a0 \u00a0 \u00a0Tuy nhi\u00ean, v\u1edbi s\u1ef1…<\/p>\n","protected":false},"author":4,"featured_media":14601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[95,55,136,137,135],"class_list":["post-14582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-digital-ooh","tag-ooh","tag-performance-ooh","tag-pooh","tag-programmatic-ooh","category-17","description-off"],"acf":[],"yoast_head":"\nXu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb OOH sang\u00a0 performance OOH - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb OOH sang dOOH (Digital Out-of-Home), programmatic OOH (pOOH) v\u00e0 Performance OOH (POOH)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/xu-huong-chuyen-dich-tu-ooh-sang-performance-ooh.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb OOH sang\u00a0 performance OOH - 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