{"id":14256,"date":"2023-07-17T09:32:10","date_gmt":"2023-07-17T02:32:10","guid":{"rendered":"https:\/\/shojiki.vn\/?p=14256"},"modified":"2023-07-17T09:36:33","modified_gmt":"2023-07-17T02:36:33","slug":"trao-luu-su-dung-qr-code-trong-quang-cao-ngoai-troi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/trao-luu-su-dung-qr-code-trong-quang-cao-ngoai-troi.html","title":{"rendered":"Tr\u00e0o l\u01b0u s\u1eed d\u1ee5ng QR Code trong Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi"},"content":{"rendered":"\n

Tr\u00e0o l\u01b0u s\u1eed d\u1ee5ng QR Code trong Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 mang l\u1ea1i<\/p>\n

S\u1eed d\u1ee5ng QR Code trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi OOH (out of home) – DOOH (Digital Out-of-Home): m\u1edf ra c\u00e1nh c\u1eeda t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c brand v\u00e0 agency chi nhi\u1ec1u ng\u00e2n s\u00e1ch \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean k\u00eanh OOH-DOOH \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn max t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u01b0a quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 t\u1eeb c\u00e1c k\u00eanh n\u00e0y mang l\u1ea1i.<\/p>\n

Tuy nhi\u00ean, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nhu c\u1ea7u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o OOH-DOOH t\u0103ng l\u00ean, c\u00e1c brand v\u00e0 agency nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch, hi\u1ec3u r\u00f5 h\u01a1n s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00e1c \u0111\u1ed9ng l\u00ean kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n

\u00d4ng \u0110\u1ed7 Ph\u00fa Qu\u00fd<\/a> – O2O Manager c\u1ee7a c\u00f4ng ty c\u1ed5 ph\u1ea7n qu\u1ea3ng c\u00e1o Shojiki \u0111\u00e3 v\u00e0 \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o OOH-DOOH nh\u01b0: c\u00f4ng ngh\u1ec7 QR Code, hashtag, h\u1ec7 th\u1ed1ng camera s\u1eed d\u1ee5ng AI v\u1edbi c\u00e1c thu\u1eadt to\u00e1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho c\u00e1c brand l\u1edbn nh\u01b0 Samsonite, H\u1ea3o H\u1ea3o, Shopee food, KB Securites…..<\/p>\n

\"QR<\/a>\"QR<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ngu\u1ed3n: Shojiki<\/em><\/p>\n

T\u00f9y v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch n\u1ebfu v\u1eeba mu\u1ed1n branding v\u00e0 v\u1eeba mu\u1ed1n performace th\u00ec s\u1eed d\u1ee5ng QR Code tr\u00ean qu\u1ea3ng c\u00e1o OOH ho\u1eb7c DOOH s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u1ea3 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do v\u00ec sao n\u00ean s\u1eed d\u1ee5ng QR Code trong qu\u1ea3ng c\u00e1o OOH ho\u1eb7c DOOH:<\/p>\n

– T\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp: QR Code cung c\u1ea5p m\u1ed9t c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 qu\u00e9t m\u00e3 QR tr\u00ean qu\u1ea3ng c\u00e1o OOH ho\u1eb7c DOOH \u0111\u1ec3 truy c\u1eadp v\u00e0o n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c, th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

– Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft: V\u1edbi QR Code, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 qu\u00e9t m\u00e3 QR \u0111\u1ec3 truy c\u1eadp v\u00e0o trang web, video h\u01b0\u1edbng d\u1eabn, b\u00e0i vi\u1ebft, b\u00ecnh lu\u1eadn kh\u00e1ch h\u00e0ng ho\u1eb7c b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n chia s\u1ebb. \u0110i\u1ec1u n\u00e0y gi\u00fap truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/p>\n

– Theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng: QR Code cho ph\u00e9p theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH ho\u1eb7c DOOH. B\u1eb1ng c\u00e1ch theo d\u00f5i s\u1ed1 l\u01b0\u1ee3t qu\u00e9t m\u00e3 QR, l\u01b0\u1ee3t truy c\u1eadp trang web ho\u1eb7c l\u01b0\u1ee3t mua h\u00e0ng th\u00f4ng qua m\u00e3 QR, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ebfu c\u1ea7n.<\/p>\n

– T\u00edch h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1: QR Code cho ph\u00e9p t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o OOH ho\u1eb7c DOOH v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nh\u01b0 email marketing, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, trang web hay \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch chuy\u1ec3n h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1eeb qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ebfn c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean t\u1ee5c v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– Ti\u1ebft ki\u1ec7m kh\u00f4ng gian v\u00e0 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2: QR Code cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m kh\u00f4ng gian tr\u00ean qu\u1ea3ng c\u00e1o OOH ho\u1eb7c DOOH b\u1eb1ng c\u00e1ch ch\u1ee9a th\u00f4ng tin trong m\u1ed9t m\u00e3 nh\u1ecf g\u1ecdn. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 v\u00e0 kh\u00edch l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u00e9t m\u00e3 QR \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Hi\u1ec7n nay QR code thay v\u00ec ch\u1ec9 l\u00e0 1 m\u00e3 code h\u00ecnh vu\u00f4ng \u0111en tr\u1eafng nh\u00e0m ch\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 t\u00edch h\u1ee3p v\u1edbi t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt (QR Code Art) mang \u0111\u1ebfn s\u1ef1 t\u00f2 m\u00f2 cho ng\u01b0\u1eddi xem. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 qu\u00e9t m\u00e3 QR ngay tr\u00ean t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt. N\u00f3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u1ebf gi\u1edbi ngh\u1ec7 thu\u1eadt v\u00e0 th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi xem.<\/p>\n

\"QR<\/p>\n

Ngu\u1ed3n:Shojiki<\/em>\"QRNgu\u1ed3n: internet<\/em><\/p>\n

M\u1ed9t s\u1ed1 case study \u0111\u00e3 tri\u1ec3n khai:<\/strong><\/p>\n

– Ace Cook v\u1edbi chi\u1ebfn d\u1ecbch Protmote s\u1ea3n ph\u1ea9m m\u1edbi: “H\u1ea3o H\u1ea3o m\u00ec x\u00e0o h\u1ea3i s\u1ea3n” \u0111ang ch\u1ea1y c\u00e1c k\u00eanh Billboard, LED screen, bus 2 t\u1ea7ng, wifi marketing v\u00e0 KV c\u1ee7a h\u1ecd \u0111\u1ec1u c\u00f3 s\u1eed d\u1ee5ng QR code \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u00e9t v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u00e0 s\u1ea3n ph\u1ea9m. Doanh thu t\u1eeb s\u1ea3n ph\u1ea9m m\u1edbi c\u0169ng \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

– Samsonite Vietnam v\u1edbi chi\u1ebfn d\u1ecbch “Find fun Every where”. Chi\u1ebfn d\u1ecbch promote d\u00f2ng vali du l\u1ecbch m\u1edbi ch\u1ea1y v\u1edbi k\u00eanh LED Screen, bus 2 t\u1ea7ng, wifi marketing v\u00e0 c\u00f3 s\u1eed d\u1ee5ng QR code \u0111\u1ec3 d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn v\u1edbi landing page th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f3 k\u1ebft h\u1ee3p activation \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp. Doanh thu c\u1ee7a chi\u1ebfn d\u1ecbch c\u0169ng t\u0103ng \u0111\u1ed9t bi\u1ebfn.<\/p>\n

– Shopee v\u1edbi chi\u1ebfn d\u1ecbch “Si\u00eau ti\u1ec7c sinh nh\u1eadt 12.12”. Chi\u1ebfn d\u1ecbch ch\u1ea1y k\u00eanh LED Screen c\u00f3 s\u1eed d\u1ee5ng QR Code k\u1ebft h\u1ee3p v\u1edbi Code gi\u1ea3m gi\u00e1 d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn app v\u00e0 s\u1eed d\u1ee5ng code hi\u1ec3n th\u1ecb tr\u00ean LED \u0111\u1ec3 mua s\u1eafm s\u1ea3n ph\u1ea9m. Chi\u1ebfn d\u1ecbch \u0111em l\u1ea1i doanh thu kh\u00f4ng nh\u1ecf cho Shopee.<\/p>\n

– \u1ee8ng d\u1ee5ng ch\u01a1i game “Vua tr\u00f2 Ch\u01a1i”. Chi\u1ebfn d\u1ecbch ch\u1ea1y k\u00eanh LCD frame t\u1ea1i c\u00e1c qu\u00e1n cafe + wifi marketing, tendcard \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ee5c ng\u00e0n l\u01b0\u1ee3t t\u1ea3i t\u1eeb Google Play v\u00e0 Apple Store<\/p>\n

Ngo\u00e0i ra c\u00f2n nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a QR Code v\u1edbi OOH-DOOH.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e0o l\u01b0u s\u1eed d\u1ee5ng QR Code trong Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 mang l\u1ea1i S\u1eed d\u1ee5ng QR Code trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi OOH (out of home) – DOOH (Digital Out-of-Home): m\u1edf ra c\u00e1nh c\u1eeda t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c brand v\u00e0 agency chi nhi\u1ec1u ng\u00e2n…<\/p>\n","protected":false},"author":4,"featured_media":14269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[107,106],"class_list":["post-14256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-qr-code-trong-quang-cao-ngoai-troi","tag-qr-code-trong-quang-cao-ooh","category-17","description-off"],"acf":[],"yoast_head":"\nTr\u00e0o l\u01b0u s\u1eed d\u1ee5ng QR Code trong Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi - 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