{"id":14130,"date":"2023-05-30T10:38:19","date_gmt":"2023-05-30T03:38:19","guid":{"rendered":"https:\/\/shojiki.vn\/?p=14130"},"modified":"2023-05-31T10:21:56","modified_gmt":"2023-05-31T03:21:56","slug":"brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html","title":{"rendered":"Brandformance l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o brandformance t\u1eeb OOH-DOOH"},"content":{"rendered":"\n

1. Kh\u00e1i ni\u1ec7m Brandformance<\/h2>\n

\u00a0\u00a0\u00a0\u00a0 Brandformance<\/strong> l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m k\u1ebft h\u1ee3p gi\u1eefa “branding”<\/strong> (x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 “performance”<\/strong> (hi\u1ec7u su\u1ea5t, k\u1ebft qu\u1ea3). N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n

2. S\u1eed d\u1ee5ng OOH-DOOH t\u1ea1o ra performance nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Quan \u0111i\u1ec3m c\u1ee7a \u00d4ng \u0110\u1ed7 Ph\u00fa Qu\u00fd<\/a> (O2O Manager Shojiki): OOH thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong kh\u00f4ng gian th\u1ef1c, trong khi DOOH t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p linh ho\u1ea1t. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ea1o k\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng.<\/span>OOH thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong kh\u00f4ng gian th\u1ef1c, trong khi DOOH t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p linh ho\u1ea1t. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ea1o k\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng.<\/span><\/p>\n

V\u00e0 c\u00e1ch s\u1eed d\u1ee5ng OOH-DOOH \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 brandformance t\u1ed1t l\u00e0:<\/span><\/p>\n

– X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau brandformance: \u0110\u1ea7u ti\u00ean, c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau brandformance c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n

– L\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c: Ch\u1ecdn c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o OOH-DOOH chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0 nh\u1eefng n\u01a1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng l\u1edbn, khu v\u1ef1c t\u1eadp trung \u0111\u00f4ng d\u00e2n c\u01b0 ho\u1eb7c nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

– Thi\u1ebft k\u1ebf h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ed9c \u0111\u00e1o: T\u1ea1o ra nh\u1eefng thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, th\u00f4ng \u0111i\u1ec7p v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u00e0 ghi nh\u1edb s\u00e2u.<\/p>\n

– K\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7: T\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 trong OOH-DOOH \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1, k\u1ef9 thu\u1eadt truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i di \u0111\u1ed9ng v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c \u0111\u1ec3 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh h\u01a1n.<\/p>\n

– \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u ho\u00e1: Quan tr\u1ecdng nh\u1ea5t, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH-DOOH v\u00e0 t\u1ed1i \u01b0u ho\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i t\u1ea7m \u1ea3nh h\u01b0\u1edfng, t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch.<\/p>\n

3. M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 brandformance:<\/h2>\n

\u00a0\u00a0\u00a0 \u00a0– Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness): Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 \u00fd th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 top of mind awareness, aided awareness, unaided awareness v\u00e0 recall rate th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – K\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u (Brand Engagement): \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean website, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf, v\u00e0 t\u1ef7 l\u1ec7 chia s\u1ebb th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – Loyal customer rate (T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh): \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh, s\u1ed1 l\u1ea7n mua h\u00e0ng l\u1eb7p l\u1ea1i, v\u00e0 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – T\u1ea7m \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (Brand Influence): \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n, t\u1ea7m nh\u00ecn v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u00ednh.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – Brand sentiment (T\u00ecnh c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u): \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ea3m nh\u1eadn v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00ecnh lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 C\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ed1i v\u1edbi t\u1ea1o d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a m\u1ed7i c\u00f4ng ty.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 \u0110\u00f4i khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng theo d\u00f5i th\u1eddi l\u01b0\u1ee3ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed7i ng\u01b0\u1eddi d\u00f9ng:<\/p>\n

\"\"<\/a>Ngu\u1ed3n: internet<\/em><\/p>\n

4. Case v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a OOH trong vi\u1ec7c t\u1ea1o brandformance c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong nhi\u1ec1u ng\u00e0nh v\u00e0 qu\u1ed1c gia kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng c\u1ee7a OOH trong vi\u1ec7c t\u1ea1o brandformance<\/h2>\n

\u00a0\u00a0\u00a0\u00a0 Coca-Cola l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng OOH \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 marketing \u0111\u00e1ng ch\u00fa \u00fd. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a Coca-Cola trong vi\u1ec7c th\u1ef1c hi\u1ec7n OOH \u0111\u1ec3 t\u1ea1o brandformance bao g\u1ed3m:<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch OOH \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 ni\u1ec1m vui, s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u00ecnh y\u00eau \u0111\u1ebfn kh\u00e1ch h\u00e0ng. H\u1ecd t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o, t\u01b0\u01a1i m\u1edbi v\u00e0 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 t\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng: Coca-Cola \u0111\u00e3 t\u1eadn d\u1ee5ng OOH \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t k\u00eanh giao ti\u1ebfp tr\u1ef1c quan v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o OOH tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o, b\u1ebfn xe, nh\u00e0 ga, s\u00e2n bay v\u00e0 nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng kh\u00e1c \u0111\u1ec3 t\u1ea1o d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng OOH \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong c\u1ed9ng \u0111\u1ed3ng. B\u1eb1ng c\u00e1ch \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y r\u1ed9ng r\u00e3i, Coca-Cola \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft cao v\u00e0 t\u1ea1o d\u1ef1ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 K\u1ebft qu\u1ea3 l\u00e0 Coca-Cola \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi. S\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 k\u1ebft h\u1ee3p gi\u1eefa OOH v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Coca-Cola \u0111\u00e3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 brandformance, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

5. \u1ede Vi\u1ec7t Nam c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u1eadn d\u1ee5ng OOH-DOOH \u0111\u1ec3 l\u00e0m brandformance nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 case study v\u1ec1 OOH-DOOH \u0111\u00e3 t\u1ea1o brandformance th\u00e0nh c\u00f4ng \u1edf Vi\u1ec7t Nam:<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – Vinamilk – Chi\u1ebfn d\u1ecbch OOH “T\u1ef1 h\u00e0o c\u1ee7a Vi\u1ec7t Nam”: Vinamilk \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk. Chi\u1ebfn d\u1ecbch n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 – Viettel – Chi\u1ebfn d\u1ecbch DOOH “K\u1ebft n\u1ed1i to\u00e0n c\u1ea7u, s\u1ebb chia gi\u00e1 tr\u1ecb”: Viettel \u0111\u00e3 s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o s\u1ed1 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 vi\u1ec7c k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u v\u00e0 s\u1ebb chia gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u00fap t\u0103ng c\u01b0\u1eddng t\u1ea7m \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Viettel v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u00a0\u00a0\u00a0\u00a0 T\u00f3m l\u1ea1i, s\u1eed d\u1ee5ng OOH-DOOH m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 brandformance t\u1ed1t. Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf h\u1ea5p d\u1eabn, k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Kh\u00e1i ni\u1ec7m Brandformance \u00a0\u00a0\u00a0\u00a0 Brandformance l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m k\u1ebft h\u1ee3p gi\u1eefa “branding” (x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 “performance” (hi\u1ec7u su\u1ea5t, k\u1ebft qu\u1ea3). N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh.…<\/p>\n","protected":false},"author":4,"featured_media":14134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[98],"class_list":["post-14130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-brandformance","category-17","description-off"],"acf":[],"yoast_head":"\nBrandformance l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o brandformance t\u1eeb OOH-DOOH - Shojiki.vn<\/title>\n<meta name=\"description\" content=\"Brandformance l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m k\u1ebft h\u1ee3p gi\u1eefa "branding" (x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 "performance" (hi\u1ec7u su\u1ea5t, k\u1ebft qu\u1ea3). N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandformance l\u00e0 g\u00ec? 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C\u00e1ch t\u1ea1o brandformance t\u1eeb OOH-DOOH - Shojiki.vn","og_description":"Brandformance l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m k\u1ebft h\u1ee3p gi\u1eefa \"branding\" (x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 \"performance\" (hi\u1ec7u su\u1ea5t, k\u1ebft qu\u1ea3). N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh.","og_url":"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html","og_site_name":"Shojiki.vn","article_published_time":"2023-05-30T03:38:19+00:00","article_modified_time":"2023-05-31T03:21:56+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/shojiki.vn\/template\/uploads\/2023\/05\/brandformance-anh-bia.jpeg","type":"image\/jpeg"}],"author":"megabana","twitter_misc":{"Written by":"megabana","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html","url":"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html","name":"Brandformance l\u00e0 g\u00ec? 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N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh.","breadcrumb":{"@id":"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html#primaryimage","url":"https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/brandformance-anh-bia.jpeg","contentUrl":"https:\/\/shojiki.vn\/wp-content\/uploads\/2023\/05\/brandformance-anh-bia.jpeg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/shojiki.vn\/brandformance-la-gi-cach-tao-brandformance-tu-ooh-dooh.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shojiki.vn\/en"},{"@type":"ListItem","position":2,"name":"Brandformance l\u00e0 g\u00ec? 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