{"id":13944,"date":"2023-05-05T15:06:38","date_gmt":"2023-05-05T08:06:38","guid":{"rendered":"https:\/\/shojiki.vn\/?p=13944"},"modified":"2023-05-05T15:06:40","modified_gmt":"2023-05-05T08:06:40","slug":"digital-out-of-home-dooh-la-gi","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/digital-out-of-home-dooh-la-gi.html","title":{"rendered":"DIGITAL OUT OF HOME (DOOH) L\u00c0 G\u00cc?"},"content":{"rendered":"\n

\"digital<\/a><\/strong><\/p>\n

1. Gi\u1edbi thi\u1ec7u v\u1ec1 Digital out of home (digital ooh)<\/strong><\/h2>\n

Digital OOH (Out-Of-Home)<\/strong> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang tr\u1ed7i d\u1eady nhanh ch\u00f3ng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n c\u1ea7u. C\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a Digital OOH l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 truy\u1ec1n th\u1ed1ng c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/a> nh\u01b0 b\u1ea3ng hi\u1ec7u, bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a>.<\/p>\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a Digital OOH<\/strong> l\u00e0 n\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c, t\u1eeb \u0111\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh ch\u00f3ng h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. C\u00e1c qu\u1ea3ng c\u00e1o Digital OOH c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 cung c\u1ea5p th\u00f4ng tin th\u1eddi gian th\u1ef1c v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 ki\u1ec7n.<\/p>\n

Digital OOH c\u0169ng cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng d\u1eef li\u1ec7u ph\u00e2n t\u00edch v\u1ec1 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. H\u01a1n n\u1eefa, Digital OOH c\u00f3 th\u1ec3 t\u0103ng t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c, h\u01b0\u1edbng d\u1eabn v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i.<\/p>\n

C\u00e1c lo\u1ea1i Digital OOH bao g\u1ed3m c\u00e1c b\u1ea3ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c, m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3ng c\u00e1o tr\u00ean t\u00e0u \u0111i\u1ec7n ng\u1ea7m v\u00e0 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di \u0111\u1ed9ng. C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c v\u1ecb tr\u00ed v\u00f4 c\u00f9ng \u0111a d\u1ea1ng, t\u1eeb c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn tr\u00ean t\u00f2a nh\u00e0 \u0111\u1ebfn c\u00e1c m\u00e0n h\u00ecnh nh\u1ecf trong c\u00e1c ph\u00f2ng ch\u1edd v\u00e0 ph\u00f2ng h\u1ecdp.<\/p>\n

C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Digital OOH r\u1ea5t \u0111a d\u1ea1ng v\u00e0 bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111ang di chuy\u1ec3n tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, kh\u00e1ch h\u00e0ng trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 kh\u00e1ch h\u00e0ng trong c\u00e1c khu mua s\u1eafm. Digital OOH c\u0169ng h\u1eefu \u00edch trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n nh\u01b0 kh\u00e1ch h\u00e0ng trong c\u00e1c kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng v\u00e0 trung t\u00e2m y t\u1ebf.<\/p>\n

2. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Digital OOH<\/strong><\/h2>\n
\"\"<\/a>

digital standee t\u1ea1i Aeon Mall<\/p><\/div>\n

Digital OOH c\u00f3 nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m ti\u00ean ti\u1ebfn v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi h\u00ecnh th\u1ee9c OOH truy\u1ec1n th\u1ed1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Digital OOH:<\/p>\n

T\u00ednh t\u01b0\u01a1ng t\u00e1c cao: Digital OOH c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 QR code, NFC, beacon hay c\u1ea3m \u1ee9ng. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o nhi\u1ec1u th\u00f4ng tin, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n

Kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt nhanh ch\u00f3ng: V\u1edbi Digital OOH, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt v\u00e0 thay \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Thay v\u00ec ph\u1ea3i in l\u1ea1i b\u1ea3ng qu\u1ea3ng c\u00e1o m\u1edbi, c\u00e1c th\u00f4ng tin m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean v\u00e0 hi\u1ec3n th\u1ecb ngay l\u1eadp t\u1ee9c tr\u00ean c\u00e1c m\u00e0n h\u00ecnh.<\/p>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cao: Digital OOH cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 chi ti\u1ebft. C\u00e1c c\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u01b0 counting, tracking, monitoring v\u00e0 analytics s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t xem, t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111a ph\u01b0\u01a1ng ti\u1ec7n: Digital OOH c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau nh\u01b0 \u00e2m thanh, video, h\u00ecnh \u1ea3nh \u0111\u1ed9ng, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 AR\/VR \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u0110i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c: V\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 theo d\u00f5i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh theo th\u1eddi gian th\u1ef1c. C\u00e1c th\u00f4ng tin v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

3. C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Digital OOH<\/strong><\/h2>\n
\"Qu\u1ea3ng<\/a>

Qu\u1ea3ng c\u00e1o t\u1ea1i Cirkle K<\/p><\/div>\n

Digital OOH th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb ho\u1eb7c b\u1ea3ng led n\u1eb1m \u1edf c\u00e1c v\u1ecb tr\u00ed c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao, nh\u01b0 tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, s\u00e2n bay, b\u1ebfn xe, tr\u1ea1m t\u00e0u \u0111i\u1ec7n ng\u1ea7m, v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng kh\u00e1c.<\/p>\n

C\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Digital OOH th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t, \u0111\u1ed9 n\u00e9t cao, v\u00e0 \u00e2m thanh s\u1ed1ng \u0111\u1ed9ng, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ngo\u00e0i ra, Digital OOH c\u00f2n cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ecbnh h\u00ecnh v\u00e0 t\u00f9y ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m hi\u1ec3n th\u1ecb. C\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng theo th\u1eddi gian th\u1ef1c ho\u1eb7c \u0111\u01b0\u1ee3c l\u1eadp l\u1ecbch \u0111\u1ec3 ph\u00e1t s\u00f3ng v\u00e0o c\u00e1c kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

4. L\u1ee3i \u00edch c\u1ee7a Digital OOH<\/strong><\/h2>\n

Digital OOH mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m:<\/p>\n