{"id":13919,"date":"2023-04-21T15:07:37","date_gmt":"2023-04-21T08:07:37","guid":{"rendered":"https:\/\/shojiki.vn\/?p=13919"},"modified":"2023-05-05T15:47:42","modified_gmt":"2023-05-05T08:47:42","slug":"tam-quan-trong-cua-o2o-trong-marketing","status":"publish","type":"post","link":"https:\/\/shojiki.vn\/en\/tam-quan-trong-cua-o2o-trong-marketing.html","title":{"rendered":"T\u1ea6M QUAN TR\u1eccNG C\u1ee6A O2O TRONG MARKETING"},"content":{"rendered":"\n

1. Gi\u1edbi thi\u1ec7u O2O (Online to Offline) v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong marketing hi\u1ec7n nay.<\/b><\/h2>\n

O2O (Online to Offline) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing, trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ea1o ra kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a h\u1ecd \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm offline. O2O bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trang th\u01b0\u01a1ng mai \u0111i\u1ec7n t\u1eed, s\u0111t v\u00e0 email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng, showroom ho\u1eb7c \u0111i\u1ec3m b\u00e1n l\u1ebb kh\u00e1c \u0111\u1ec3 mua v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n

V\u1edbi O2O, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i c\u1eeda h\u00e0ng, t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ebfu ch\u1ec9 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span>\"O2O<\/a><\/b><\/b><\/p>\n

2. T\u1ea1i sao O2O quan tr\u1ecdng trong marketing<\/b><\/h2>\n

M\u00f4 h\u00ecnh O2O \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p v\u00ec n\u00f3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p gi\u1eefa k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 k\u00eanh offline, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a c\u1ea3 hai h\u00ecnh th\u1ee9c kinh doanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

2.1. T\u0103ng \u0111\u1ed9 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

Thay v\u00ec ch\u1ec9 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m qua m\u00e0n h\u00ecnh m\u00e1y t\u00ednh ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1edbi c\u1eeda h\u00e0ng \u0111\u1ec3 xem tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n ho\u1eb7c c\u1ea7n ph\u1ea3i t\u1eadn m\u1eaft ki\u1ec3m tra tr\u01b0\u1edbc khi mua. Ngo\u00e0i ra, khi \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp, kh\u00e1ch h\u00e0ng c\u00f2n c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p, h\u1ecfi v\u1ec1 th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 an t\u00e2m h\u01a1n trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/span><\/p>\n

2.2. D\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u1ec1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/b><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng Internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Do \u0111\u00f3, vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u01a1n thu\u1ea7n ch\u1ec9 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, m\u00f4 h\u00ecnh O2O l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng t\u1eeb k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn k\u00eanh offline.<\/span><\/p>\n

2.3. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/b><\/h3>\n

M\u00f4 h\u00ecnh O2O c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng \u0111\u1ec3 mua h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 s\u1ea3n ph\u1ea9m. Vi\u1ec7c n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

2.4. D\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh<\/b><\/h3>\n

O2O c\u0169ng mang \u0111\u1ebfn cho doanh nghi\u1ec7p nhi\u1ec1u ti\u1ec7n \u00edch trong vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, kho h\u00e0ng, v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m. V\u1edbi vi\u1ec7c t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng, l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ef1 \u0111\u1ed9ng qu\u1ea3n l\u00fd kho h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u th\u1eddi gian v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh ch\u00ednh x\u00e1c trong qu\u1ea3n l\u00fd.<\/span><\/p>\n

2.5. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

M\u00f4 h\u00ecnh O2O c\u00f2n gi\u00fap doanh nghi\u1ec7p thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn, nh\u01b0 th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed mua h\u00e0ng, s\u1edf th\u00edch s\u1ea3n ph\u1ea9m, th\u00f4ng tin li\u00ean l\u1ea1c, \u0111\u1ecba ch\u1ec9 nh\u1eadn h\u00e0ng, v\u00e0 h\u00e0nh vi truy c\u1eadp trang web. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c marketing, t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng l\u00f2ng tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

3. L\u1ee3i \u00edch c\u1ee7a O2O cho doanh nghi\u1ec7p<\/b><\/h2>\n

\"L\u1ee3i<\/a><\/b><\/h3>\n

3.1. T\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/b><\/h3>\n

\u0110\u1ea7u ti\u00ean, O2O gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 mua s\u1eafm, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

3.2. Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn\u00a0<\/b><\/h3>\n

Ngo\u00e0i ra, m\u00f4 h\u00ecnh O2O c\u00f2n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 chi ti\u00eau m\u1ed9t kho\u1ea3n l\u1edbn \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng \u0111\u1ec3 mua h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

3.3. T\u0103ng c\u01b0\u1eddng doanh thu v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/b><\/h3>\n

O2O gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 mua s\u1eafm, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c ho\u1eb7c gi\u1edbi thi\u1ec7u c\u00e1c d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

3.4. N\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/b><\/h3>\n

O2O gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh. Khi th\u1ef1c hi\u1ec7n O2O, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a c\u1ea3 hai m\u00f4 h\u00ecnh kinh doanh, tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm to\u00e0n di\u1ec7n cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

4. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

4.1. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/b><\/h3>\n

4.1.1. S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn ph\u00f9 h\u1ee3p:<\/b><\/h4>\n

Doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, email marketing, trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,… Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y.<\/span><\/p>\n

4.1.2. T\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi:<\/b><\/h4>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 Big Data, IoT \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n

4.1.3. Gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u1ea1i:<\/b><\/h4>\n

\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i cho kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n

4.1.4. T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng:<\/b><\/h4>\n

Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng khi \u0111\u1ebfn mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, t\u1eeb vi\u1ec7c b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m \u0111\u1eb9p m\u1eaft, d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ebfn vi\u1ec7c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng nhi\u1ec7t t\u00ecnh, chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

4.2. K\u1ebft h\u1ee3p O2O v\u00e0 CRM:<\/b><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O, \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, t\u1eeb \u0111\u00f3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

4.3. T\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn nh\u01b0 livestream, video marketing \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/b><\/p>\n

4.4. Nh\u1eefng l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c O2O.<\/b><\/h3>\n